1. (180 words) Rate your feelings on a PANAS scale using a test in the Authentic Happiness Inventory test. Your opinion: What do you think of it? close, not close? Is it you? are these things worth it? do they “hit the mark”?
   A little text discussion please.
2. (250 words) One way to clearly see the impact of shifting cultural values on consumption is to look at the increasing emphasis on the importance of health and wellness. In recent years, top-performing new food/beverage products featured items with natural or organic ingredients, such as Chobani yogurt and Nature’s Pride bread. Where is this trend going—is it just temporary or does it reflect a more permanent change in how U.S. Americans look at what they eat and drink?
   Do a little research and post up your analysis in text format (show references, please)!
3. (200 words) Go to www.wholefoods.com. Take some time to become familiar with the website. Describe this company and the products that they offer. Select specific examples of products that seem to target the LOHAS values segment. Are the products that might appeal to values other than those described by LOHAS?
   LOHAS is an acronym for “lifestyles of health and sustainability.” Marketers are responding to the needs of this segment with eco-friendly products and programs. Students may observe Whole Foods seafood labeling initiative and their efforts to reduce seafood that is not sustainable. Students may become aware of wellness programs Whole Foods rolled out in select markets, which include nutrition programs, social dinners and partnerships with exercise facilities/yoga centers in exchange for a membership fee. Students should also recognize that people might buy products that appeal to LOHAS for reasons other than health and sustainability.
   Create a short discussion
4. (200 words) Go to www.victoriassecret.com/us How does this famous website use enhancement of the self to attract consumers? Would you expect males to visit the site as well as females? How could the site make it easier for males to purchase from the site (remember, males make up a significant portion of sales in the organization’s retail stores)? Is sizing easy on this site? How could it be improved?
   Create a short discussion
5. (2 slides) Give some examples of situations in which people orient their behavior with a prevention focus and some in which they orient their behavior with a promotion focus.

Sample Solution

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During the process of projects implementation, hypothetically for the assessments purposes, picture your instructor as a chief executive officer of a company at any industry of your choice. In order to gain the CEO approval for quality improvement project (Six Sigma) and compete for full project`s sponsorship, you are required to provide a detailed project information to convince the instructor – supposedly the (CEO) to choose and support your project.
Guidance for the project proposal:
The proposal must include the following:

1. Product or Service Information: ( 100 – 150 words)
   Select an actual Product or Service from any local/international company that you would like to improve/change, and provide the following Information:
   • The product or service general information such as name, features, value to customers..ect.
   • Brief history about the chosen product or service (formation, sales, previous changes).
2. The necessity for change : ( 100 – 150 words)
   • The reasons behind the improvement decision, present no less than two reasons why you think the change is important for the product /service (Leadership, Competitors Technological advances, Training requirements, Rules and regulations, Customer demands).
3. Define Stage ( Planning) : ( 200 – 300 words)
   • Define the project’s scope, goals, and objectives and its team members and sponsors ( Project charter )
   • Define the current and the desired status, the project scheduling.
   • Define the stakeholders affected by the project such as (employees, society, customers, stockholders, suppliers…etc)
   • Identify the team you need and the members` functions that will help you throughout the project.
   • What method you plan to use for defining the project (Work Breakdown Structure, Pareto Diagrams) and why?
4. Measure Stage: ( 100 – 150 words)
   • Define the new process inputs, actions and desired outputs. (Hint : Process flowchart can be used to visualize the process)
   • Define measurement Systems Analysis tool, to illustrate use measurements scales such as Nominal , Ordinal , Interval , Ratio. In addition, explain the reason for use.
5. Analyze Stage: ( 100 – 150 words)
   • Discuss no less than two conditions that might hinder the project progression (process variation) using one of tools mentioned in chapter (15 – Analyze Stage).
   • Describe the new value delivered to the customers upon the successful implementation of the project.
6. Improve / Design stage: ( 100 – 150 words)
   • Present no more than two condition that can be altered to make the desired change ( cost , operation, human resource).
   • Discuss one to two techniques you plan to use to improve the efficiency of process such as lean tools, 5S …etc.
7. Control Stage: ( 100 – 150 words)
   • Identify two methods that the team can use to evaluate performance after the project completion.
   • Document two to three learned lessons from the process ( This part could be connected to the overall project experience )

Sample Solution

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