need 3 to 4 page paper

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Health care organizations (HCOs) often struggle with performance improvement and with effectively communicating performance improvement results to their internal and external stakeholders. It is equally important to communicate your successes externally for marketing and internally to continue to build on your successes. The messaging to these two groups, however, is very different.

For this project, write a paper of 3-4 pages, excluding cover page, abstract page, and reference page and discuss the following:

  • Describe specific initiatives, laws, and accreditation standards that can be leveraged to improve health care quality and enhance performance improvement.
  • Develop a communications strategy to achieve effective and efficient communication of performance data and performance improvement initiatives.
  • Include a plan for strategic messaging in communications to employees (to effect change) and communications to the general public (for marketing purposes).

Note: Use APA style to cite at least 5 scholarly sources from the last 5 years.

 

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Week 5 discussion 1 welcome informational letter

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Analyze “Welcome Letters” 8.3A and 8.3B. Respond to the following: 

  1. How      are the two welcome letters different in regard to culture (the      teachers’ beliefs)?
  2. With      regard to milieu (the teachers’ assumptions about their audience)?
  3. With      regard to social systems (the teachers’ beliefs about how roles are      to be structured)?
  4. With      regard to ecology (the tone and language of the letters)?
  5. What      is different about the second letter?
  6. How      is the feeling of family-school collaboration conveyed?
  7. What      changes would you make to the first letter?
  8. What      changes would you make to the second letter?

See full work and reading material attached.

Market Statistics and Technical Analysis: Evidences from UK Market – custom papers

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Market Statistics and Technical Analysis: Evidences from UK MarketAn empirical study concerning investment analysis and/or portfolio management in the form of a journal article.The format of the article should be as follows: Abstract, Introduction, Literature Review, Data, Methodology, Findings, Discussion, Conclusion and References. Please follow these requirements on the below.• Clear definition of business/economic issue you are willing to investigate • Concise summary of relevant literature, including relevant recent principal debates and key issues • Clear, unambiguous research question derived from literature/ empirical evidence • Demonstration of knowledge of why the possible period of empirical evidence is considered for answering the research question • Demonstration of limitations of chosen data and empirical analysis • Clear criteria for selection of time period • Data collected have a clear and logical link to the research question • Data base mentioned • Descriptive statistics of data clearly mentioned and analysed • Demonstration of how researcher overcame problems around empirical data, if any • Description of methodology applied • Approach to analysis is supported by relevant literature • Researchers should show why they are using a particular methodology • Insightful and critical evaluation of results against earlier set of literature • Clear evaluation of the extent to which the research question has been answered • Implications for current and theory and practice are comprehensive • Arguments are supported with evidence from either literature and / or data • Sources of bias in and limitations of the research demonstrate insight into the research process • Directions for further research are supported by the results • Balanced, fluent and logical report structure • Logical and cogent links at sentence, paragraph, section and report levels • Consistent clarity of expression with correct spelling, grammar and punctuation • Accurate, clear, consistent and relevant referencing in accordance with Harvard standard • Convincing and persuasive read for target audience.
 
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HCM410 UNIT 3 DISCUSSION BOARD

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Assignment OverviewUnit 3 – Discussion Board

ASSIGNMENT DESCRIPTIONDeliverable Length: 

400-500 words + peer responses

OBJECTIVES

Primary Discussion Response is due by Friday (11:59:59pm Central), Peer Responses are due by Tuesday (11:59:59pm Central).

Primary Task Response: Within the Discussion Board area, write 400500 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas.

There are very few industries that have the unique economic factor in which the majority of its revenue does not come directly from the customer, but from a third party. This unique economic factor is usually referred to as a private health care insurance company. Third party payers are the commercial, governmental, and health care maintenance insurance companies that help providers manage its patients accounts. With the change in focus toward the patient as consumer and increasing number of health plans that are high deductible, patients are becoming more involved in deciding where they go for their healthcare needs.

To increase referrals, Krona is beginning to develop a new marketing campaign to target a new patient mix and increase revenues, something that you discussed in your last Individual Project. You have been asked by the chief financial officer (CFO) to collaborate with the marketing director and discuss the importance of having advertising materials for both the health insurance companies and the patients who receive the health care services.

List 3 marketing approaches you would use to target potential patients and health care insurance companies.Explain what factors you used in choosing your specific marketing strategies and the purpose of each selection..How should the hospital market their commitment to patients while considering valued based programs, accountable care organizations and bundled payments? 

Some marketing strategies may include the following: 

o Social Media
o Television/Radio
o Telemarketing
o Direct Marketing to customers and referrals