reflection paper 248

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The individual reflection paper should be a minimum of two typed pages with no larger than 12pt font.

  1. How many customer interviews did your team perform? 50. Who did you interview and why? (5pts)
  2. List 5 key assumptions you started with and discuss the insights you gained when you performed your customer interviews. With each key assumption discuss whether or not they were validated. If not, why not? (10 pts)
  3. Describe your customer archetype. (5 pts)
  4. Based on your customer discovery process, will your product succeed going to market? Why or why not? What challenges would you encounter bringing your product to market? (10 pts)
  5. How much funding would you need to launch your venture? List specific activities, milestones, and timeline that aligns with the necessary funding. (10 pts)
  6. What are your biggest takeaways from the course? (5 pts)
  7. What did you learn about entrepreneurship that you didn’t know before the course? (5 pts)

Most answers to these questions can be found in the SmartPark 5 minute pitch pdf.

The 10 customer interviews that I did are also attached. (the zip file contains the customer interviews)

 

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give me a draft essay with following requirement 2 3 pages

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For the introduction and target audience: Identify which ad you are analyzing, and be sure to provide a thesis statement(s) about what you plan to discuss and what is the larger point(s) of your paper (keep the intro brief!). A separate paragraph is also usually necessary to make a case for the target audience(s).

ad link: https://www.ispot.tv/ad/daqH/blue-buffalo-divine-delights-blue-vs-cesar

Identify and analyze THREE important persuasive features in the ad that you think would help determine the degree to which the ad is effective for the particular target audience(s) (which means, of course, that you will also need to identify who you think is/are the target audience(s) and why).

For each separate persuasive feature: Define your term(s) (including citing sources in APA style) and provide evidence that it is indeed being used in the ad. Discuss how that feature would help or hurt (or both) the effectiveness of the ad for a given audience. All three features must be concepts/terms discussed in lecture or course readings. The persuasion-related features, such as source qualities (e.g., credibility, similarity) or message strategies (e.g., fear appeal, use of a particular kind of evidence) usually work best. However, you may also choose features that come from other course topics, such as perception (e.g., attention-getting features like salience; factors that influence impression formation) or something you find applicable from interpersonal, small group, organizational, or mass comm (but NOT language or nonverbal topics)

Use outside research: In addition to supporting your arguments with clearly defined course concepts and concrete examples from the ad, you must find and discuss the findings of at least TWO published empirical studies to support your arguments about the effectiveness (or not) of some of the particular features in this ad.

 

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Cb460 unit 3 ip | CB460 Sales and Advertising | Colorado Technical University

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 *PREVIOUS ASSIGNMENT ATTACHED FOR REFERENCE*

To continue the analysis of your Key Assignment, go on a shopping trip, and interview or observe a salesperson from your selected store for your brand, or speak with a vendor or sales representative of a service that you may need.

There are 2 parts to this exercise, as follows:

  • The salesperson’s attitude
  • Product promises

Part 1: The Salesperson’s Attitude (400–600 words)

Answer the following questions, and summarize what took place, behaviors that you observed, and other information that you gathered—without drawing any conclusions or making inferences:

  • Did the salesperson make a sales pitch? If so, what were some of the key highlights of it?
  • Describe the general attitude of the salesperson. (Was he or she pushy, aggressive, assertive, happy, engaging, talkative, etc.?)
  • Reflect on your reaction as the consumer. 
    • How did the salesperson get your attention?
    • How did you respond to the initial greeting by the salesperson, and why?
  • Articulate how the information applies to the field of customer behavior, sales, and advertising.

Part 2: The Product Pitch and Promise (400–600 words)

Answer the following questions, and summarize what took place, behaviors that you observed, and other information that you gathered—without drawing any conclusions or making inferences:

  • What product or service did you ask about?
  • What promises did the salesperson make about the product or service?
  • What was the product guarantee?
  • What is the company’s stance on product returns?
  • What is the length of time the company will accept a returned product?
  • What is the exchange for the returned product (i.e., refund, store credit, etc.)?
  • Do you agree with the product guarantee and return policy? Why or why not?
  • Are you willing to risk buying the product based on the product guarantee and return policy? Why or why not?
  • Articulate how the information applies to the field of customer behavior, sales, and advertising.

Week5 emerging discussion

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During the early 2000s Microsoft was under a microscope for having a monopoly. The case was settled (see wikipedia >Settlement)

Review the below links:

  • United Stated vs. Microsoft Corp.
  • NSA and CIA Backdoor

Answer the following:

  • What are your thoughts on what you have read?
  • Do you believe that your privacy rights have been or currently violated?
  • Do you think that hackers have found the backdoor?
  • How would you protect your infrastructure against a backdoor?
  • Any other thoughts?

Main post and respond to two other students

  • Do not reuse responses, every response must be unique
  • Do not copy other students responses and use them as your own.
  • All posts will be checked for plagiarisim.

 

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