Sport Information/Social Media Strategy AssessmentAssessment Description:In this assessment, students are expected to use the skills learned in Weeks 9 and 11 to writea strategy document detailing the social media strategy that their fictitious sport organisationshould employ in its social media use. The report will detail the specific social media outletsthat the organisation should use, the rationale for these decisions, and the strategies thatshould be used when posting content.Your social media strategy document should consist of the following sections. Guidelines forsuggested word counts are included for each section:1. Brief description of the sport organisation (100 words) – this should explain whatyour sport organisation is, why it exists, and any other pertinent details relating toyour organisation.2. Social media goals (100 words) – You should set three goals for your sportorganisation’s social media use. Make sure these are SMART (specific, measurable,achievable, realistic, and time-oriented) goals. When setting your goals, keep thefollowing questions in mind: Why does your organisation want to use social media?What does your organisation hope to achieve through its social media use? Thissection should list and briefly explain each goal.3. Description of target market(s) (300 words) – This section should detail the targetmarkets that your organisation hopes to reach via social media. For each target marketthat you describe, include as much demographic and psychographic information aspossible.4. Competitor analysis (300 Words) – Determine at least two sport organisations thatwould be viewed as your competitors and write a brief description of their socialmedia use. Look at their actual social media accounts to determine what they areposting on social media. What social media outlets do they use? What types ofcontent do they post? How often do they post? How much engagement do theyreceive from their followers?5. Content & Social Media Outlet Strategy (600 Words) – In this section, explain inas much detail as possible the type(s) of content you will post on your social mediaaccounts to reach your target markets and achieve your goals. Additionally, youshould specifically state which social media outlets (e.g., Facebook, Twitter,Instagram, YouTube, etc.) you will use and include justification for these decisions.In this section you should include at least two scholarly sources (academic journalarticles) to support your strategy decisions.6. Conclusion (100 words) – Write a brief conclusion to summarise the main pointsfrom your strategy.2Additional Considerations and Guidelines:• Due to the 1,500-word limit, your writing should be as clear and concise as possible.Students are allowed a +/- 10% word count allowance, and anything over or underthat amount will result in a loss of marks on the assessment. Your references and anyappendices you choose to include will not be included in the word count.• You must use at least two scholarly sources (academic journal articles) that you foundon your own. Please note that you can use required readings from the course asreferences in your assignment, but these do not count towards the two scholarlysources requirement!• Your assignment should include a cover page with the name of your sportorganisation, your name, your student number, and your word count.• Your assignment should be on A4 paper, double-spaced (2.0 line spacing), 12-pointfont, and include page numbers.• Please use section headings for each section of your assignment (e.g., BriefDescription of the Sport Organisation, Social Media Goals, Description of TargetMarkets, etc.)• Include a References list using APA Style citations. Any references used should alsobe cited within the text of your document using APA Style.• You may include appendices, although they are not required. Examples of appendicesthat would be appropriate for this assignment include sample screen shots of whatyour organisation’s social media accounts would look like, a table outlining yourcontent posting schedule, etc.• Make sure that you proofread thoroughly!
 
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