AS Description:

As discussed throughout this unit, the introduction to a research paper typically sets up the problem that the research project attempts to explore. This is often achieved by referencing resources in the field to help the writer establish a gap between what is ideal and what is reality within the research topic, before briefly addressing what the researcher’s study will aim to do to attempt to better understand the topic and bridge that gap.

AS Instructions:

Using the document attached in “Resources” above as a guide, construct a 400-500 word (1-2 page, properly formatted) research problem statement to act as the introduction to your hypothetical research project (again, acknowledging that we will only write the introduction and literature review sections, while still considering what the actual research project might entail were we to continue with the project after this course). The research problem statement should use a minimum of two scholarly, peer-reviewed resources to help establish the research problem as a legitimate problem (gap) within the research topic. Set it up by establishing what the ideal would be in your research topic and what the reality actually is, to allow the reader to see the gap between the two. Follow that by establishing what your research project is, and what it would do to help bridge that gap.

My research topic is The Impact of Covid-19 on eLearning for K-12 Students in New Jersey

Media Buying

You have been assigned the task of purchasing media for your client’s advertising campaign. In a two to four-page paper, discuss the steps you would use in determining how you would select a media venue. Describe each of the five W’s for your media planning. Describe the three most important rules of media buying and why they apply to your client. 
The paper

·         Must be two to four double-spaced pages in length (excluding the title and reference pages) and formatted according to APA style as outlined in the Ashford Writing Center.

·         Must include a separate title page with the following:

o    Title of paper

o    Student’s name

o    Course name and number

o    Instructor’s name

o    Date submitted

·         Must use at least two scholarly sources in addition to the course text.

·         Must document all sources in APA style as outlined in the Ashford Writing Center.

·         Must include a separate references page that is formatted according to APA style as outlined in the Ashford Writing Center.

 

Carefully review the Grading Rubric for the criteria that will be used to evaluate your assignment.