Assignment: Generic Electronics and the Marketing Mix

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Consider a product you own and use regularly today (smart phone, e-reader, power tool, etc.). With the rapid pace of technological change, you may ask yourself how this product will change in 5 or 10 years instead of whether it will change. It may be realistic to wonder if a ubiquitous product of today could be replaced and obsolete in that amount of time. Compare the pace of change to older products such as typewriters, which sold commercially for decades without experiencing much change at all until improvements in computers, word processors, and printers rendered typewriters nearly obsolete. Similarly, services such as milk or ice delivery may have been common at one point in time but no longer exist today. As companies examine their products and services, they need to anticipate the impact of product life cycles. Each stage of the product life cycle (introductory, growth, maturity, and decline) has its unique marketing needs, which require different promotional and pricing strategies.

For this Assignment, you will apply concepts of the product life cycle, branding, pricing tactics, and distribution channel. Consider how products are improved in order to extend their product life cycle. What are some ways to make an existing product more appealing to consumers?

Consider the following scenario:

Generic Electronics is introducing a new electronic device with cutting-edge technology. The managers are expecting the product life cycle, from introduction to decline, will last about 3 years before this device is replaced by a newer version of the technology.

To prepare for this Assignment:

  • Review this week’s Learning Resources.
  • Review the scenario of Generic Electronics.
  • Refer to the Academic Writing Expectations for 2000/3000-Level Courses as you compose your Assignment.
By Day 7

Submit your responses to the following prompts.

  • What type of brand message should Generic Electronics send to its potential customers? Explain your answer. (75 words, or 1 paragraph)
  • How should Generic’s marketing managers adjust this device’s branding throughout the four stages of the product life cycle (PLC)? In your response, be sure to briefly describe each stage of the product life cycle. (150–225 words, or 2–3 paragraphs)
  • During the introductory stage of this device, which pricing strategy should Generic Electronics use? When the device hits the maturity stage, how should the pricing strategy be different? (75 words, or 1 paragraph)
  • Which distribution channel should Generic Electronics use? The options are direct sales (i.e., business to consumer, or B2C) through the company’s eCommerce and mCommerce sites, or indirectly (i.e., business to business, or B2B) through other retailers such as Best Buy and Amazon. Discuss the pros and cons of these options. (150–225 words, or 2–3 paragraphs)
  • Why is it important for Generic Electronics to have an integrated marketing communication plan? (75–150 words, or 1–2 paragraphs)
  • How should Generic’s marketing managers ensure they are utilizing integrated marketing communication and are sending consistent messages throughout the different traditional and digital marketing channels? (75–150 words, or 1–2 paragraphs)

 

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case study 962

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I need help with my case study for microbiology. I have three cases to choose from. I need to have an MLA format and I need to follow the rubric. Each illness is caused by a type of bacteria (they are NOT caused by viruses).

Choose ONE of the three cases described below. Then determine which type of bacteria caused that illness and complete the assignment (sections A, B, and C) by following the outlined guidelines:

A. (4 points) Write a typed, well-constructed (complete sentences, proper grammar) report of not more than three double spaced pages.

B. (8 points each) Answer each of the 6 questions below- make sure you devote at least one paragraph to answering each one.

1. What microorganism causes this disease?

2. What is your diagnosis, and what features of the case were critical to your diagnosis?

3. How is this disease transmitted?

4. How is the disease treated?

5. What symptoms might the patient develop if the disease is not treated?

6. What is the prognosis with treatment?

C. (8 points) Include a reference section with at least 4 citations including at least one published reference. Use resources such as microbiology text books, encyclopedias, HCC Library databases (e.g. Pro Quest Biology, Pro Quest Nursing) journals and online medical and government (ie CDC) sites to research these questions.

Indicate the source of information you found in ACS or MLA format.

Do not forget to include in-text citations every time you borrow someone’s idea, even if you paraphrased it. Be sure to include the publication date.

Comment on the reliability of the source (why you think this source is reliable) under each reference in a bibliography at the end of your document.

All references must be cited, and direct quotes from the references must be indicated as such, using quotation marks. However, in science writing, direct quotes are seldom used. Instead, paraphrase the information in the reference, and supply the citation. In the case of plagiarism, all students involved will receive a “0” on this assignment. Thereafter, plagiarism will be handled according to the College’s Academic Honesty Policy, with possible failure of the course and suspension from the College. Note that only one submission is allowed per student; if multiple submissions are made, only the first submission will be graded.

 

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Health Organization Case

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Assignment Health Organization Case
View Rubric   Due Date:   Apr 08, 2018 23:59:59

Details:
Research a health care organization or a network that spans several   states within the U.S. (Example: United Healthcare, Vanguard, Banner   Healthcare, etc.).

Harvard Business Review Online and Hoover’s Company Records, found   in the GCU Library, are useful sources. You may also find pertinent   information on your organization’s webpage.

Review “Singapore Airlines Case Study.”

Prepare a 1,000-1250-word paper that focuses on the organization or   network you have selected.

Your essay should assess the readiness of the health care   organization or network in addressing the health care needs of   citizens in the next decade, and include a strategic plan that   addresses issues pertaining to network growth, nurse staffing,   resource management, and patient satisfaction. Provide a comparison to   the health care organization or network and the Singapore Airlines.   Include any cultural issues that may influence the practices listed above.

Prepare this assignment according to the APA guidelines found in the   APA Style Guide, located in the Student Success Center. An abstract is   not required.

This assignment uses a rubric. Please review the rubric prior to   beginning the assignment to become familiar with the expectations for   successful completion.

You are required to submit this assignment to Turnitin. Please refer   to the directions in the Student Success Center.

NRS451V.R.SingaporeAirlinesCaseStudy_Student_02-04-13.docx

 

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NR 507 Midterm Exam (Version 3 Solutions)

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. Question : Hemolytic disease of the newborn (HDN) can occur if the mother:

2. Question : Examination of the throat in a child demonstrating signs and symptoms of acute epiglottitis may contribute to which life-threatening complication?

3. Question : If the sinoatrial (SA) node fails, then at what rate (depolarizations per minute) can the atrioventricular (AV) node depolarize?

4. Question : What is the ratio of coronary capillaries to cardiac muscle cells?

5. Question : Which cytokines initiate the production of corticotropin-releasing hormone (CRH)?

6. Question : What process allows the kidney to respond to an increase in workload?

7. Question : Which type of antibody is involved in type I hypersensitivity reaction?

8. Question : Causes of hyperkalemia include:

9. Question : What is the first stage in the infectious process?

10. Question : Which statement is true concerning the IgM?

11. Question : An infant has a loud, harsh, holosystolic murmur and systolic thrill that can be detected at the left lower sternal border that radiates to the neck. These clinical findings are consistent with which congenital heart defect?

12. Question : What is the chief predisposing factor for respiratory distress syndrome (RDS) of the newborn?

13. Question : Which cardiac chamber has the thinnest wall and why?

14. Question : What is the direct action of atrial natriuretic hormone?

15. Question : What is the primary site for uncomplicated local gonococci infections in men?

16. Question : Which statement concerning benign tumors is true?

17. Question : Which of the following is classified as a megaloblastic anemia?

18. Question : Apoptosis is a(an):

19. Question : What is the functional unit of the kidney called?

20. Question : Which hepatitis virus is known to be sexually transmitted?

21. Question : The glomerular filtration rate is directly related to which factor?

22. Question : Decreased lung compliance means that the lungs are demonstrating which characteristic?

23. Question : What is the most common cause of iron deficiency anemia (IDA)?

24. Question : Which drug may be prescribed orally for outbreak management of herpes simplex viral (HSV) infections?

25. Question : In a normal, nonmutant state, an oncogene is referred to as a:

26. Question : What is the primary cause of respiratory distress syndrome (RDS) of the newborn?

27. Question : Fetal hematopoiesis occurs in which structure?

28. Question : Deficiencies in which element can produce depression of both B- and T-cell function?

29. Question : Phagocytosis involves neutrophils actively attacking, engulfing, and destroying which microorganisms?

30. Question : Which hormone is synthesized and secreted by the kidneys?

31. Question : Which congenital heart defects occur in trisomy 13, trisomy 18, and Down syndrome?

32. Question : Which laboratory test is considered adequate for an accurate and reliable diagnosis of gonococcal urethritis in a symptomatic man?

33. Question : During an IgE-mediated hypersensitivity reaction, which leukocyte is activated?

34. Question : What is the life span of platelets (in days)?

35. Question : What is the role of caretaker genes?

36. Question : Which blood cell type is elevated at birth but decreases to adult levels during the first year of life?

37. Question : Which term is used to identify the movement of gas and air into and out of the lungs?

38. Question : In which primary immune deficiency is there a partial-to-complete absence of T-cell immunity?

39. Question : Which substance has been shown to increase the risk of cancer when used in combination with tobacco smoking?

40. Question : Which statement concerning exotoxins is true?

41. Question : Which type of immunity is produced by an individual after either natural exposure to the antigen or after immunization against the antigen?

42. Question : Research supports the premise that exercise has a probable impact on reducing the risk of which cancer?

43. Question : What part of the kidney controls renal blood flow, glomerular filtration, and renin secretion?

44. Question : What is the fundamental physiologic manifestation of anemia?

45. Question : Between which months of age does sudden infant death syndrome (SIDS) most often occur?

46. Question : What is the purpose of the spirometry measurement?

47. Question : Carcinoma in situ is characterized by which changes?

48. Question : The drug heparin acts in hemostasis by which processes?

49. Question : The coronary ostia are located in the:

50. Question : Blood vessels of the kidneys are innervated by the:

51. Question : Which term is used to describe a muscle cell showing a reduced ability to form new muscle while appearing highly disorganized?

52. Question : Which statement best describes a Schilling test?

53. Question : What is the major concern regarding the treatment of gonococci infections?

54. Question : What is the action of urodilatin?

55. Question : How is most carbon dioxide (CO2) in the blood transported?

56. Question : The most common site of metastasis for a patient diagnosed with prostate cancer is which location?

57. Question : Immunoglobulin E (IgE) is associated with which type of hypersensitivity reaction?

58. Question : Which immunoglobulin (Ig) is present in childhood asthma?

59. Question : The Papanicolaou (Pap) test is used to screen for which cancer?

60. Question : The risk for respiratory distress syndrome (RDS) decreases for premature infants when they are born between how many weeks of gestation?

 

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