You are the president and CEO of BubbleSoft, a carbonated beverage manufacturer. You produce fruit flavored soft drinks and…
You are the president and CEO of BubbleSoft, a carbonated beverage manufacturer. You produce fruit flavored soft drinks and are able to sell your drinks at a price well below the leading national brands. Your drinks have caught on very well and sales have grown consistently over the past few years. You are aware that national brands have expanded globally and you would now like to do the same. You have chosen Mexico as your best target for expansion. Your next step is to decide by which method you will enter the market in Mexico. Consult your text and learn the various methods of entering the Mexican market. For your assignment submission, prepare a Word document containing the following analysis: Present your top two choices. Describe in detail how you would use both methods for your product. From your two top choices, choose your best method of entry and explain why you selected one over the other. Your submission should have three sections; choice one described, choice two described, and your final choice with reasoning. When complete, submit your assignment via the dropbox titled International Business. Be sure to give your assignment a file name that will be distinctively yours, and be sure that your name appears on the Word document as well. To receive full credit for this assignment: Prepare an international expansion analysis as instructed above. From the text choose two methods of expanding into an international market. From your two chosen methods, select the one you prefer most. Submit three paragraphs in a Word document; 1) choice one, 2) choice two, and 3) your preferred choice. For the first two paragraphs, explain the method you have chosen and how that method works. List the pros and cons. For the third paragraph, explain why you have chosen one method over the other. Support your decision with explanation and example. Submit your completed analysis in the Assignment 2 dropbox by Sunday at midnight. Demonstrate through your work product that you have submitted your best effort work. Minimal effort, as evidenced by brief, unsupported statements without explanation, will receive minimal credit.
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