what are at least three legal and or ethical considerations marketers segmenting the bop should consider and why

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Companies, especially those with mature product lines (such as detergents, cereals, and appliances) wishing to sell to the 57 percent of the world who live at or below the poverty line (also known as those at the “bottom of the pyramid,” or BoP), need to make major adjustments in their marketing mixes to provide affordable, safe products that those consumers want. Most of these consumers do not have even basic access to products and services the rest of the world takes for granted.

Instructions

P&G, GE, and even Coca-Cola have adjusted their marketing mixes—most significantly, their products—to serve the BoP. Reviewing the seven major marketing decision areas that might be called into question under the law, what are at least three legal and/or ethical considerations marketers segmenting the BoP should consider, and why?

Your paper should be a minimum of one page. You must cite at least one source in the body of your paper and provide a full citation using APA format.

 

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Write a current APA-style Results section based on your analyses. All homework “Results sections” should follow the example given in the SPSS tutorials and the Course Content document “Writing Results of Statistical Tests in APA Format” (note: you do not have to refer to a figure)

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SPSS Homework 2 Instructions

Independent Samples t-Tests

 

 

Part 2:

1.      A learning psychologist is interested in comparing the success of 2 different mnemonics (memorization methods) on performance in a memory task. He assigns students to two groups, one which learns and uses a language-based rhyming memory technique, and one which learns and uses a visual “method of loci” spatial memory technique. He then administers a memory task to each group of students. The students are scored based on the percentage of correct answers. Using the table below, enter the data into a new SPSS data file and use an independent-samples t test to analyze the claim that the two mnemonic styles are different.

 

The steps will be the same as the ones you have been practicing in Part 1 of the assignment—the only difference is that you are now responsible for creating the data file as well. Remember to name and define your variables under the “Variable View,” then return to the “Data View” to enter the data. (3 for output)

Table is shown on following page.

 

 

Language-Based 82

89

67

94

76

63

89

84

93
Spatially-Based  

 

 

 

 

 93

78

99

87

78

62

87

91

95

  

 

 

 

 

 

 

 

 

2.      Create a boxplot illustrating the differences between the two methods of language learning. (3)

 

3.      Write a current APA-style Results section based on your analyses. All homework “Results sections” must follow the example given in the SPSS tutorials and the Course Content document “Writing Results of Statistical Tests in APA Format” (note: you do not have to refer to a figure). Remember to include a decision about the null hypothesis. (4)

 

Part 3: Cumulative Homework

 

1.   The effects of a new faith-based anxiety treatment program are studied in a group of elderly patients with Generalized Anxiety Disorder (GAD). One of the outcome measures is the Geriatric Anxiety Inventory (GAI) (Pachana et al., 2007), a measure with possible scores from 0–20, with higher scores indicating higher anxiety. A large group of elderly patients completed the GAI before treatment. Fifteen patients with GAI scores of 10 or higher were chosen to participate in the study. The patients underwent the treatment program and completed the GAI at the end of treatment. The scores are listed below. Do the elderly patients exhibit lessened anxiety, as demonstrated by their GAI scores, after participating in the faith-based treatment program? Choose the correct test to analyze this question, set up the SPSS file, and run the analysis. Follow the directions under the table below.

 

 

GAI Score Before Treatment GAI Score After Treatment
10

12

17

13

10

13

16

11

11

15

18

11

11

14

15

 7

11

12

14

9

10

12

11

13

13

17

9

13

10

12

 

a)      Paste appropriate SPSS output. (5)

b)      Paste appropriate SPSS graph. (5)

c)      Write a current APA-style Results section based on your analyses. All homework “Results sections” should follow the example given in the SPSS tutorials and the Course Content document “Writing Results of Statistical Tests in APA Format” (note: you do not have to refer to a figure). Remember to include a decision about the null hypothesis. (5)

 

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The post Write a current APA-style Results section based on your analyses. All homework “Results sections” should follow the example given in the SPSS tutorials and the Course Content document “Writing Results of Statistical Tests in APA Format” (note: you do not have to refer to a figure) appeared first on Coursework Research.

Policy Advocacy – custom papers – The Nursing TermPaper

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Policy AdvocacyOrder DescriptionOBJECTIVES:1. Advocate for nursing values, and to shape the healthcare delivery system2. Understand the legal and political determinants of the healthcare3. Examine the effect of contemporary regulatory obstacles to advancing nursing practice, healthcare delivery, and outcomes.4. Advocate for policies that improve the health of the public and the profession of nursingReadings: See Module 4 to select a contemporary issue for your editorial piece.Module 4 Readings:1. Patel, K.m Masi. D. (2015). Five ways Obamacare has improved your healthcare. Brookings Institute. Access https://www.newsweek.com/five-ways-obamacare-has-improved-your-health-care-3159092. Nix, K. (2016). Obamacare Undermines Physicians, Quality of Care. Heritage Foundation’s Center for Health Policy Studies. Access https://www.heritage.org/research/commentary/2012/08/obamacare-undermines-physicians-quality-of-care3. Pipes, S. 2008. “Myth Six: Universial coverage can be achieved by forcing everyone to buy health insurance.” In Top Ten Myths of American Health Care. San Francisco: Pacific Research Institute. Pp 65-804. Pipes, S. 2008. “Myth Three: Forty-six million Americans can’t get health care.” In Top Ten Myths of American Health Care. San Francisco: Pacific Research Institute. Pp 31-405. No author. (2014). Study: Pre-Obamacare Health Insurance was better quality than exchange plans. Phylly.com, posted 9-18-14. Access https://www.philly.com/health/healthcare-exchange/275507221.html#mEsBWKyudpW9Fddl.996. Mckinney, M. (2011). About that Quality Chasm. Modern Healthcare Access http:www.modernhealthcare.com/article/20110221/magazine/110219950ASIIGNMENT:1. Select a contemporary regulatory obstacle to full authority advanced practice nursing2. Identify a publication source and its criteria for authors (separate page)3. Write a 500-word persuasive editorial(submissionis optional)4. Use the Rubric for writing a persuasive editorial for guidance
 
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Wi 550: operations management course project part c © strayer | JWI 550 Operations Management | Strayer University

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JWI 550: Operations Management

Course Project Part C

© Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied,

further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. This course guide is

subject to change based on the needs of the class.

1

Six Sigma Project Charter(s)

Due: Sunday, Midnight of Week 7 (10% of course grade)

Overview

Six Sigma projects are powerful tools for achieving breakthrough improvements. Improvement projects utilize

the DMAIC methodology, while design or re-design projects use the DMADV methodology. Such projects

can be undertaken for large or small initiatives, but because they require a fair bit of work in planning and

engaging the team, are usually applied in situations where a significant change effort is likely to lead to an

outcome well in excess of the work put into the project.

In the first two parts of your Operations Management Course Project, you have: (A) mapped and analyzed the

value stream, and (B) organized Kaizen or Work-Out sessions to address improvement opportunities which

do not require rigorous data analysis. Now you are ready to move forward with one or more projects that

leverage the power of Six Sigma’s tools and rigorous data-driven analysis. A project charter is needed for

each proposed Six Sigma project. Project charters enable management to understand, evaluate and approve

projects for launch.

Instructions

Use your work in Part A and Part B of your Course Project, and what you have learned so far in this course to

identify a potential Six Sigma project that can benefit the value stream and your organization.

1) Explain the Six Sigma project(s) that you would recommend to senior management, and justify your

selection.

2) Develop a detailed Project Charter for your recommended project. The project charter must include the

following:

a. Problem statement

b. Goal statement or Objectives

c. Project Scope.

d. Critical-to-quality requirements or CTQs of the processes within the scope of this project

e. Key metric Y (or key metrics Ys)

f. Expected operational and financial benefits of the project

g. Milestone dates for each phase of DMAIC (or DMADV)

h. Project team (titles of project team leader and members)

i. Champion (title of executive or senior manager)

Submission Requirements

Your work is to be submitted in Word. Total length should be 3 – 4 pages. Since this is a charter, put some

thought into how best to present the material visually. At an absolute minimum, you should include clear

headers and sub-headers, but you may also want to call out certain elements, like timelines or key

milestones, etc. using graphics, tables or colors to make the charter visually appealing and easy to read