Creating and Delivering Customer Value

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Task 1: A critical analysis of a marketing tool as an aid to designing a marketing strategy. Further information: The Marketing Director of Fitbit has asked you for your thoughts on how its competitors ‘lose’ to Fitbit regarding its competitive advantage. Specifically, you need to produce a written report which:- a) Provides a very brief evaluation of the concept of competitive advantage and its impact on the success of marketing strategy. b) An analysis of Fitbit’s competitive advantage and where this leads to Fitbit winning share over its competitors. ————————————————————- Task 2: An analysis of a case study organization​‌‍‍‍‌‍‍‌‍‌‌‍‍‍‌‍‌‌‌‍​ and recommendations for a marketing strategy, competitive positioning and marketing mix. Further information: The Marketing Director of Fitbit has asked you to prepare a marketing strategy for Fitbit for the next 18 months. Specifically, you need to prepare and submit a written report on the following: a) An analysis of the marketing situation of Fitbit using appropriate tools. b) Your proposed marketing strategy, including objectives, strategic focus, competitive positioning and a marketing mix. ————————————————————- The word count for element 1 (coursework portfolio) is as follows:- Assessed Task 1: 950 words Assessed Task 2: 1,900 words (N.B. Aston University’s policy is that students can have +/- 10% the word count and so this policy applies to this piece of coursework). Please ensure that you use font size 11 or 12, line Spacing 1 ½, and, an easy to read font such as Arial, times new roman or Calibri. Please also submit all of your work for both tasks in one​‌‍‍‍‌‍‍‌‍‌‌‍‍‍‌‍‌‌‌‍​ document.

Sample Solution

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Bhr 3352 unit 4 article critique

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Unit IV Article Critique 

 

Use the CSU Online Library to locate and review a scholarly article found in a peer-reviewed journal related to HR recruiting, unions, labor relations, or international human resources management. There is a minimum requirement of 500 words for the article critique. 

 

 Format your critique in APA style.   Begin with an introduction that defines the subject of your critique and your point of view. You will first need to identify and explain the author’s ideas. Include specific passages that support your description of the author’s point of view.  Take into consideration how you would approach a recruiting program for your company based on the author’s ideas on the subject matter.   What challenges would you face if your company were a global conglomerate?   Defend your point of view by raising specific issues or aspects of the argument. Offer your own opinion. Explain what you think about the argument. Describe several points with which you agree or disagree.  Explain how the passages support your opinion.  Conclude your critique by summarizing your argument and re-emphasizing your opinion.  For each of the points you mention, include specific passages from the text (you may summarize, quote, or paraphrase, being sure to include proper in-text citations) that provide evidence for your point of view. 

 

economic systems 1

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Economic Systems

Review the material on economic systems in Chapter Ten. Look at Figure 10.2 and answer the following:

1) What are the differences between capitalism and socialism?
2) What are the differences between rational economics and behavioral economics?
3) Explain the US shift from the 1950s-90s rational economics to the 2010 behavioral economics?

For additional information on this question, see the article, The End of Rational Economics, from Harvard Business Review (https://hbr.org/2009/07/the-end-of-rational-economics).

This question needs to be answered with at least 250 words with references and intext citations. I have included the book, and you can include at least 1 outside sources. Please make sure you include the book Ferrell, O. C., Fraedrich, J., & Ferrell, L. (2013). Business ethics: Ethical decision making and cases [9th edition]. Mason, OH: Cengage Learning. I am here if you have questions. This question will probably benefit from outside sources. Thank you in advance.

 

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johny – Assignment Hub

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homework in 1-2 pages (typed).

 Homework:

 

(i) Select a current topic related to American politics, for example immigration proposals, or debates on the Second Amendment.

 

(ii) Find TWO articles on the topic selected:

– one from a U.S. source: Los Angeles Times, New York Times.

– the other from  a foreign source: BBC, Aljezeera.

(please cite your sources properly)

 

(iii) Compare and contrast:

-the information discussed in each of the articles

– the specific [different?] point of view stated in such articles

 

(iv) provide a personal commentary on the objectivity/biases of the sources (articles)  selected.

 
Do you need a similar assignment done for you from scratch? We have qualified writers to help you. We assure you an A+ quality paper that is free from plagiarism. Order now for an Amazing Discount!Use Discount Code “Newclient” for a 15% Discount!NB: We do not resell papers. Upon ordering, we do an original paper exclusively for you.