Description of Assessment Requirements
1. Assignment Brief
MBA Strategic Management
Group Assignment
You are required to select an e-commerce business and to advise it on the possibility of developing an e-commerce strategy in order to participate more actively in the domestic and global market.
Required: COMPANY:IKEA
(a) Drawing on relevant literature, analyse the claimed benefits of a web-based business strategy:
(b) Using relevant strategic choice models, identify and explain the ways in which the company could compete and the key strategic decisions that it will need to make;
(c) Identify and critically explain the strategic implementation challenges the company will need to address to turn the e-commerce strategy into a reality.
Marking Scheme for Group Report
Application of relevant frameworks to evaluate competitive challenges
(20 marks)
Application of strategic models to identify potential business development and design an appropriate strategy for the company (50 marks)
Provide guidance and make recommendations for future planning in the context of innovation and creativity (10 marks)
Reflection (10 marks)
Use of visual aids, quality of powerpoint slides and evidence of teamwork (10 marks)
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Module Learning Outcomes to be Assessed:-
? Demonstrate, understand and critically explain the importance of integrative thinking in their understanding of strategy and its formation and development in complex organisations.
? Identify and explain the importance of how the synthesise of knowledge gained from other business modules may be brought together into a comprehensive understanding of the concepts underpinning competitive advantage.
? Critically analyse a case situation in terms of strategic issues and make justified recommendations.
? Evaluate and develop the ability to identify strategic issues and design appropriate courses of action.
? Understand and be able to critically analyse the strategic position and the interrelated functions of Production and Operations Management (POM) in organizations.
? Demonstrate a critical awareness of research in the evolution of strategic management
SECTION 5: Learning Outcomes
Learning outcomes tested:
Task 1
? Critically analyse a case situation in terms of strategic issues and make justified recommendations.
Task 2
? Demonstrate, understand and critically explain the importance of integrational thinking in their understanding of strategy and its formation and development in complex organisations.
Task 3
? Evaluate and develop the ability to identify strategic issues and design appropriate courses of action.
? Identify and explain the importance of how the synthesise of knowledge gained from other business modules may be brought together into a comprehensive understanding of the concepts underpinning competitive advantage.
? Understand and be able to critically analyse the strategic position and the interrelated functions of Production and Operations Management (POM) in organisations.
%)
Section 6: Grading Criteria
MARK 29 or less 30 – 39 40 – 49 50 – 59 60 – 69 70 +
CONTENT:
Has the question been answered?
Vague, random, unrelated material Some mention of the issue, but a collection of disparate points Barely answers the question – just reproduces what knows about the topic Some looseness/
digressions Well focused Highly focused
TOPIC
KNOWLEDGE
Is there evidence of having read widely
and use of appropriate and up to date material to make a case? No evidence of reading.
No use of theory – not even hinted at implicitly. No evidence of reading.
An implicit hint at some knowledge of theory, etc. No evidence of reading. Very basic theories mentioned but not developed or well used. Some reading evident, but confined to core texts. Good reading.
Good range of theories included. Excellent reading.
Well chosen theories.
UNDERSTANDING & SYNTHESIS
Are ideas summarized rather than being reproduced, and are they inter-related with other ideas?
No theory included. Vague assertions/poor explanations. Long winded descriptions of theory.
Some long winded sections.
Some quotations, but stand alone.
Some inter- connections. Good summary of theory.
Good use of quotations that flow with narrative.
Good inter-connections. Succinct, effective summaries of theory. Excellent choice and threading of quotations into argument. Good counterpoising of a range of perspectives.
APPLICATION
Does it show appropriate use of theory in a
Practical situation? No examples No/limited/
inappropriate examples Few examples Uneven examples Good examples Excellent range of examples.
ANALYSIS
Does it identify the key issues, etc in a given scenario, proposal or argument? Vague assertions about issues. Largely descriptive with no identification and analysis of central issues. Limited insight into issues. Some good observations. Good, detailed analysis. Comprehensive range of issues identified and discussed fully.
EVALUATION & CONCLUSION
Does it critically assess material?
Are there workable and imaginative solutions? No evaluation. Uncritical acceptance of material. Some evaluation but weak. Little insight. Good interpretation. Some but limited sophistication in argument.
Good critical assessment. Independent thought displayed. Full critical assessment and substantial individual insight.
REFERENCING
Thorough and accurate citation and referencing No referencing No referencing Limited/poor referencing Some inconsistencies in referencing
Appropriate referencing Appropriate referencing
PRESENTATION
Logical and coherent structure to argument and effective presentation
No structure apparent.
Poor presentation.
Poor structure.
Poor presentation. Acceptable, but uneven structure.
Reasonable presentation. Reasonable structure.
Good presentation. Good argument.
Well presented material. Excellent argument.
Very effective presentation format.
SECTION 7: Notes on Plagiarism & Harvard Referencing
General Guidelines
• The submission of your work assessment should be organized and clearly structured in a report format.
• Maximum word length allowed is 4000 words, excluding words in charts & tables and in the appendixes section of your assignment.
• This assignment is worth 100% of the final assessment of the module.
• Student is required to submit a type-written document in Microsoft Word format with Times New Roman font type, size 12 and line spacing 1.5.
• Indicate the sources of information and literature review by including all the necessary citations and references adopting the Harvard Referencing System.
• Students who have been found to have committed acts of Plagiarism are automatically considered to have failed the entire semester. If found to have breached the regulation for the second time, you will be asked to leave the course.
• Plagiarism involves taking someone else’s words, thoughts, ideas or essays from online essay banks and trying to pass them off as your own. It is a form of cheating which is taken very seriously.
Notes on Plagiarism & Harvard Referencing
Plagiarism
Plagiarism is passing off the work of others as your own. This constitutes academic theft and is a serious matter which is penalized in assignment marking.
Plagiarism is the submission of an item of assessment containing elements of work produced by another person(s) in such a way that it could be assumed to be the student’s own work. Examples of plagiarism are:
• the verbatim copying of another person’s work without acknowledgement
• the close paraphrasing of another person’s work by simply changing a few words or altering the order of presentation without acknowledgement
• the unacknowledged quotation of phrases from another person’s work and/or the presentation of another person’s idea(s) as one’s own.
Copying or close paraphrasing with occasional acknowledgement of the source may also be deemed to be plagiarism is the absence of quotation marks implies that the phraseology is the student’s own.
Plagiarised work may belong to another student or be from a published source such as a book, report, journal or material available on the internet.
Harvard Referencing
The structure of a citation under the Harvard referencing system is the author’s surname, year of publication, and page number or range, in parentheses, as illustrated in the Smith example near the top of this article.
• The page number or page range is omitted if the entire work is cited. The author’s surname is omitted if it appears in the text. Thus we may say: “Jones (2001) revolutionized the field of trauma surgery.”
• Two or three authors are cited using “and” or “&”: (Deane, Smith, and Jones, 1991) or (Deane, Smith & Jones, 1991). More than three authors are cited using et al. (Deane et al. 1992).
• An unknown date is cited as no date (Deane n.d.). A reference to a reprint is cited with the original publication date in square brackets (Marx [1867] 1967, p. 90).
• If an author published two books in 2005, the year of the first (in the alphabetic order of the references) is cited and referenced as 2005a, the second as 2005b.
• A citation is placed wherever appropriate in or after the sentence. If it is at the end of a sentence, it is placed before the period, but a citation for an entire block quote immediately follows the period at the end of the block since the citation is not an actual part of the quotation itself.
• Complete citations are provided in alphabetical order in a section following the text, usually designated as “Works cited” or “References”. The difference between a “works cited” or “references” list and a bibliography is that a bibliography may include works not directly cited in the text.
• All citations are in the same font as the main text.
Examples
Examples of book references are:
• Smith, J. (2005a). Dutch Citing Practices. The Hague: Holland Research Foundation.
• Smith, J. (2005b). Harvard Referencing. London: Jolly Good Publishing.
In giving the city of publication, an internationally well-known city (such as London, The Hague, or New York) is referenced as the city alone. If the city is not internationally well known, the country (or state and country if in the U.S.) are given.
An example of a journal reference:
• Smith, John Maynard. “The origin of altruism,” Nature 393, 1998, pp. 639-40.
An example of a journal reference:
• Bowcott, Owen. “Street Protest”, The Guardian,October 18, 2005, accessed February 7, 2006.

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