Using the CSR (sustainability) report associated with your company, write a critique of the CSR report for your
company focusing on how effectively the company communicates its messages and how your company could
benefit from both engaging and reporting sustainability initiatives.
To achieve full credit you are required to include the following:

1. Messaging: Identify the company’s overall message and at least five/six (5/6) key messages/commitments
   the company is engaged from a CSR and sustainability perspective. Include your interpretation of the message
   and how the company is accomplishing their goals.
   a. Include any areas the Reporting company could improve their report.
2. Content Analysis: Analyze the content and structure of the CSR report and comment whether the company
   was effective or ineffective in their structure/style report.
   a. For example… did the company use Report format and Navigation/sections, Storytelling,
   graphics/infographics and/or Appendices?
3. Recommendations: Identify at least one initiative or reporting improvement that your company may benefit
   by adopting.
4. Research: Conduct research for one company to determine their reputation in social media and news outlets
   pertaining to sustainability initiatives.
5. Sustainability Guidelines: Determine and identify references such as GRI or SASB or IIRC or other
   guidelines such as CDP and provide examples of references.
6. External validation: Identify if your company included any external assurance; provide examples such as Big
   Four firms or others providing validation or opinion.
7. Answer the following two questions consider your company’s true impact:
   a. Would you work for your company and why?
   b. Would you invest in your company and why?

Sample Solution

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Your second major assignment for Composition 102 is an ethnographic research article on a discourse community of your choice, using Swales six characteristics as the basis for your inquiry.  The article will examine a particular discourse community in action.

Research: on DCF workers

-Observe members of the dcf workers community in action. Take notes on their roles, interactions and language.

-Collect anything members of the community read or write: newsletters, reports, brochures,  memos, notes, text messages, etc. What Genres does this  discourse community use, and for what purposes?

-Interview a member(s) of the community. Example questions might be: What is your role in this community? How did you become involved? Are there any words that are specific to your community? What are they and what do they mean? How do you communicate with members of your community? Are members able to communicate with you?

Write the Article:

-Use Swales six characteristics of a Discourse Community to analyze your research. Use your research notes to make connections to Swales text.

-The basic structure of this essay can look like this:

1.Thorough introduction (1/2-1 page). It may be helpful to read a few ethnographies to get a sense of what that looks like.

2.Outline your research methods(1/2-1 page). Talk about how you gathered material.

3. Body paragraphs (3-4 pages). Break down your research and discuss/analyze using  Swales 6 characteristics.

4. Conclusion (1/2-1 page). Reflect on your findings and analysis.