WEEK 2 Strategic Plan is attached*******

Refer back to the Week 2 company, Hoosier Media, Inc. Your consulting firm is now ready to present suggestions regarding the strategic plan of Hoosier Media, Inc. 

In a minimum 20 slide visual and oral presentation with speaker notes, address the following which will be presented to the Director of Marketing:

• The best possible options for evaluating a strategic plan
• Corrective actions that should be taken to ensure company operations are correctly aligned with the strategic plan

Include the following in your presentation:

• How should the company measure organizational performance?
• How will the company examine what progress is being made toward the stated objectives?
• What criteria will be used when determining whether company objectives are measurable and verifiable?
• Based on your knowledge of the company, what changes should be made to reposition Hoosier Media competitively for the future?

Text must be used as one of your cited references.

Case Study:  – 1,300 word

Choose a business having a substantial mobile e-commerce presence and one ideally with which you have had some experience. In  1300-word case analysis, critique the suite of services provided by the business by analyzing the advantages and possible deficiencies of this service. Ideally, if you use the service yourself, use your own personal experiences as data for this analysis, but also indicate how other people might have differing perceptions in regard to the value of these mobile services. Make sure that you use the frameworks and concepts articulated in your readings. Other questions to reflect on in this analysis include the following:

What specific value or customer needs are being served via these mobile services?

Do you find that you value the features offered by these mobile services? Support your position with specific examples.

How might the mobile services of this company be improved? Again, support your argumentation with specific examples.

Postulate how these mobile platforms in this specific company might evolve into what has been termed u-commerce in your readings. What kinds of functionality would be offered? Do you think customers would value such functionality? (if you need to segment potential customer populations please do so).

What ethical issues surround this deployment of mobile commerce?

Must be done in APA format with credible references.