write a report on the company which is trying to enter the new market germany
Write a report on the company which is trying to enter the new Market Germany
Company’s Name; Dollar Shave Club
Product: Monthly razor blade subscription.
Uniliver is a company located in United States and it owns the company: “Dollar Shave Club”
Currently the company Dollar Shave Club is located in UK. We are going to open another location for this company in Germany and need to do research on the best modes of entry in Germany. Select a mode of entry (export, licensing, franchising, JV, etc) by assessing /quantifying the long term impact of the alternatives to the U.S. parent company.
The report should have the following
Introduction – A brief profile of the firm and product or service. Further, a justification for the mode of entry,
SWOT Analysis (Strengths, Weaknesses, Opportunities and Threats)
Financial Analysis – Assess how exchange rate regimes, country/region monetary policies, and financial decisions affected the financial position of your firm.
Mode of Entry – A mode of entry into the foreign market(s) (that is Germany in this case). Pertinent factors surrounding this mode (for example, import regulations, customs, payment methods, etc., for Exporting as a mode) should then be covered and how they affected your firm’s performance.
The report should be 5 pages word, Times New Roman Double Spaced.
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