Comparing and Contrasting Three Marketing Research Methods

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read a 2 page case study about business information system and answer 5 questions according to the case.

use your own words. no essay need.

 

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write a research paper that explains how defense-in-depth and

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 Your final research paper assignment is to write a research paper that explains how defense-in-depth (chapter 6) and awareness (chapter 10) are complimentary techniques to detect emerging threats and strengthen countermeasures. 

To complete this assignment, upload a Microsoft Word document (.doc or .docx) that contains your complete paper. You must also upload a pdf of EVERY reference that you cite in your paper. Remember that your list of sources must be in APA format, and you MUST cite your reference in the body of the paper using APA in-text citation format. A source is any paper or article that you will reference in your paper. If you need more information on APA format (for references list AND in-text citations), visit this reference: https://owl.english.purdue.edu/owl/resource/560/01/

Plagiarism detected in your work will result in a grade of zero for the entire paper. 

Here are a few details about the overall research paper Please look at the attached rubric for details on how the paper will be graded. 

You must reference two (4) peer-reviewed articles or papers that support your thesis statement. The final paper must be at least 1000 words in length. (DO NOT exceed 1000 words by a material amount. Excessive words or too many references will NOT impress me.) 

So in summary, here are the research paper requirements:

  • 4 peer reviewed resources (articles or papers) 
  • Paper MUST address:  How defense-in-depth (chapter 6) and awareness (chapter 10) are complimentary techniques to detect emerging threats and strengthen countermeasures
  • Cited sources must directly support your paper (i.e. not incidental references)
  • Provide (upload) a pdf of each paper you cite in your paper
  • At least 1000 words in length (but NOT longer than 1500 words)

If you are not sure how to identify peer reviewed papers or articles, please visit the following resources:

http://diy.library.oregonstate.edu/using-google-scholar-find-peer-reviewed-articleshttp://libguides.gwu.edu/education/peer-reviewed-articles

Chapter 6 and 10 pdfs are attached below for your reference.

Please follow the instructions carefully and complete the assignment.

Professor is very strict and hard in grading appreciate your concern on this matter! 

http://libguides.gwu.edu/education/peer-reviewed-articlesa

Integrate and apply core knowledge, skills, and attitudes to plan for resolution of key business challenges

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Question description
PRELIMINARY CAPSTONE PROPOSAL – INDIVIDUAL
ACTIVITY CONTEXT
This assignment helps you develop the skills to master the following course competencies:

Integrate and apply core knowledge, skills, and attitudes to plan for resolution of key business challenges.
Formulate business decisions for immediate actions based on integrated analyses.
Communicate in a manner that is professional and consistent with expectations for members of the business professions.

Revisit the MBA6028 Course Alignment Map to review how all activities assist you in achieving the course competencies and overall program outcomes.
ACTIVITY INSTRUCTIONS
For this assignment, complete the Preliminary Capstone Prospectus as described in the MBA Capstone Project Guidelines document given in the resources. Examples of this proposal are located in Appendices A and B of this document. Please use the Appendix A as a template for this assignment. Be sure to review the Preliminary Capstone Proposal – Individual Scoring Guide to self-assess your paper prior to submission. Submit your proposal as a Word document to this assignment.
Remember to consider the scalability of your project. For example, you may wish to write about Barnes & Noble, but that would require hundreds of pages. However, you could choose to focus on how Barnes & Noble has managed to survive the Internet age when Borders crumbled. Use this opportunity to gain valuable feedback from your peers and instructor on focusing your project. Keep in mind that your capstone project must result in evidence-based recommendations, takeaways, or next steps.
Note: Successful completion of an acceptable proposal will facilitate a smooth transition into your capstone course and help you make timely progress toward the completion of your degree. In other words, the better you define your project now, the easier it will be to continue making progress on your project.
In fact, you must earn at least a 70 out of 100 on the u05a2 assignment, Final Capstone Proposal – Individual, to pass this course. If you do not earn at least 70 on that assignment, your instructor will force your course grade to “F” and you will have to retake this course in order to prepare an effective capstone proposal. Thus, taking time on this assignment is paramount. In addition, fear not, the u04d2 discussion, Capstone Project Scope Statement, will help you further refine the scope, the area that poses the biggest challenge for some learners.
Be sure to contact your instructor with any questions or challenges you have about completing your proposal.
Below is a brief description of the business I choose to write on.
For my MBA Capstone Project, I have chosen to research The Coca-Cola Company. The Coca-Cola Company is the number one beverage company and is sold globally in multiple countries.
A description of your project and expected outcome (recommendations, business plan with next steps, and so on).
My project will explore how Coca-Cola utilizes social media to impact marketing, global economics and their financial profitability.
Your reason for choosing this project. For example, what problem exists within the organization that you feel needs to be solved, or what question do you have about the organization that you want to investigate?
The main reason I chose this company is because I am a loyal customer. In addition, with social media impacting today’s generation, it will be interesting to research how a global organization can leverage social media to increase a competitive advantage.
 
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Benchmark – social studies and the arts mini-unit plan

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For this assignment you will create a mini-unit plan using the COE Lesson Plan Template, containing three consecutive lesson plans designed for the students outlined in the “Class Profile.” Identify an elementary grade level, social studies, and arts standards of your choice to focus your unit plan on.  You may adapt any previous assignments in the creation of this mini-unit plan. 

  In your unit, design the three lesson plans to:

  • Address 1-2 social studies standards across the lesson plans.
  • Address at least one Arts standard in at least one lesson plan. 
    • Use a variety of teaching strategies and technologies that encourage the students’ development of critical thinking and problem solving.
    • Use strategies that create opportunities for students’ active engagement in their learning and promote a supportive learning environment.
    • Incorporate the use of digital resources to promote effective verbal, nonverbal, and media communication techniques while creating opportunities for active inquiry, collaboration, and supportive interaction in the elementary classroom.  
      • Integrate formative assessment techniques in the first two lesson plans of your mini-unit and a summative assessment in the last lesson. Within your summative assessment, be sure to measure all four DOK levels and assess each standard identified in all lessons.
      • Use differentiated strategies to meet the needs of all students in the “Class Profile.” 

     

Along with the unit, submit a 250-500 word summary rationalizing your instructional choices, arts integration, and summative assessment choice.

APA format is not required, but solid academic writing is expected.