What the Heck Just Happened?!

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What the Heck Just Happened?!

A Marketing SNAFU Case Study

This project has two (2)
separate parts and is valued at 130 total points.

Part
1:
Choose a company that, in your opinion, experienced a “major marketing
challenge” i.e., product failure, product or service misrepresentation,
fraudulent sales situation, price related problem, etc.

  • DUE Monday, January 22nd: 25 points
  • Project Topic – Brief
    description of the company and/or the problem
  • One-page outline of the project, submit through Bb/assignments

Part
2: After
receiving approval for your “marketing SNAFU” project, conduct the necessary
research to answer the following questions in detail: 

1.   Explain the problem in detail – 

a.    What the heck just happened?!

b.    Who or what was affected and
why/how?

c.    What was the marketing
challenge because of the incident?

d.    How did the problem affect the
company’s brand?

e.    How did customers respond?

2.   What did the company do to address the problem? 

a.    Did the company’s initial
response help or hurt the situation?

                                         i.    Was the initial response timely
or was there a time lag?

b.    What were the short-term
affects?

c.    Predict eh long-term affects

3.   What do you believe the company did right? 

a.    Why do you feel this way?

4.   What do you believe the company could have done better? 

a.    Would you have done something
different?

5.   Conclusion – Putting it all together i.e., what lesson/s did you
learn?

Project requires the following: 130
Total Points

  • APA or MLA is acceptable IF
    properly formatted
  • JHBC-Writing Center Proof of
    Assistance – 25 points
  • Make an appointment to review your finished draft PRIOR to submitting.
  • Proper formatting (MLA/APA)
    – 10 points
  • Regardless of format
  • Executive summary – 10 points
  • 1,500-word discussion of the topics – 50 points
  • Reference page – 10 points
  • Properly formatted

 

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Article Critique Managing Aggressive Inmates Behavior

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For this critique, you can choose one of three articles. Each article is located in the CSU Online Library. You should probably skim each article to determine which is the most interesting to you.

The article options are provided below and may be accessed by visiting the Criminal Justice database in the CSU Online Library. To reduce the number of results you receive, it is recommended to conduct an advanced search; enter the article title in the first search box, and enter the author’s last name in the second search box.

Ginn, J. (2014). Going gray behind bars. Corrections Forum, 23(3), 18–20.

Payne, C. (2015). Managing aggressive inmates. American Jails, 29(2), 26–29.

Rowe, D., Huskey, B., & Severson, M. (2016). Mental illness and Douglas County jail: A new prescription. Corrections Today, 78(1), 56–59.

For this assignment, you will critique the selected article. The article critique should include the elements below:

  • Provide a short summary of the article (one paragraph).
    • What is the main point?
    • What is the central argument?
  • Include a critique of the article.
    • Is the article clear?
    • Is there appropriate evidence to support the article?
    • Is the article logical?
    • Who is the audience?
    • Is the article conventional, boring, controversial, and/or thorough?
    • Would you recommend this article to an individual working in corrections? Why, or why not?
  • State your position on the article’s viewpoint.
    • Do you agree with the article? Why, or why not?
    • Do you have any recommendations to modify the article?
    • Has the author neglected any important details?

Your response must be at least two pages in length (not including the cover page and the reference page), double-spaced, and 12-point Times New Roman font.

All sources used must be referenced; paraphrased and quoted material must have accompanying APA citations, which must relate to references in your reference list.

 

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Executive Summary That Outlines The Government’s Impact On Health Reform In The U.S. Healthcare Delivery System

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Write an executive summary that outlines the government’s impact on health reform in the U.S. healthcare delivery system. As part of your executive summary, also provide a brief analysis of the ethical principles that must be addressed within health reform in order to create a more equitable healthcare system.

Your essay should be a minimum of two pages in length. Any sources used should be cited and referenced in APA format.

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5 page essay 17

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  • Select a product or service that you currently own (or use) and a country that you’re not familiar with. You are encouraged to select a product or service that is unique and innovative.

Imagine that you are with the international sales department of the company that manufactures and sells the item (or service) that you are proposing to make or introduce in the country you have selected.

The first step is to learn as much as possible about the country where you plan to market the product. Check almanacs, encyclopedias, the Internet, and library databases for the most recent information, paying particular attention to descriptions of the social life of the inhabitants, their economic conditions, and cultural traditions that encourage or discourage use of the product or service.

  • Your Task – Write a five page report that describes the product or service you plan to market abroad; briefly describes the country you have selected, indicates the types of people who would find the product or service attractive, explains how the product or service would be transported or introduced into the country (or possibly manufactured if materials and labor are readily available in the host country), recommends a location for a regional sales center, and suggests how the product or service should be sold. Your report is to be submitted to the chief operating officer of the company, whose name you can either make up or find in a corporate directory. The report should include your conclusions (how the product or service will do in this new environment) and your recommendations for marketing (steps the company should take immediately and those it should develop later). You are highly encouraged to include financials, action plan, and a social media strategy.

 

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