Marketing Plan: Product Identification and SWOT Analysis

Marketing Plan: Product Identification and SWOT Analysis
Prior to beginning work on this assignment,

Read:
Chapter 9: Managing the Marketing Effect, Sections 9.1 and 9.2 of the course text, Principles of Marketing

Watch
How to Use SWOT Analysis (https://www.youtube.com/watch?v=EJ4uVsSqQ9k)
The Five Competitive Forces That Shape Strategy (https://www.youtube.com/watch?v=mYF2_FBCvXw)

This week, you will be creating components of your capstone marketing plan assignment. You will then finish your plan in Week 5.

Using the company you selected for your marketing manager internship, you will complete a situation analysis with the goal of identifying a new product/service to develop your marketing plan against.

The Marketing Plan: Product Identification and SWOT Analysis paper

Must be three to four double-spaced pages in length (not including title and references pages) and formatted according to APA Style (Links to an external site.) as outlined in the Writing Centers APA Formatting for Microsoft Word (Links to an external site.) resource.
Must include a separate title page with the following:
Title of paper in bold font
Space should be between title and the rest of the information on the title page.
Students name
Name of institution (University of Arizona Global Campus)
Course name and number
Instructors name
Due date
Must utilize academic voice. See the Academic Voice (Links to an external site.) resource for additional guidance.
Must include an introduction and conclusion paragraph. Your introduction paragraph needs to end with a clear thesis statement that indicates the purpose of your paper.
For assistance on writing Introductions & Conclusions (Links to an external site.) as well as Writing a Thesis Statement (Links to an external site.), refer to the Writing Center resources.
Must use at least one scholarly or credible sources in addition to the course text.
The Scholarly, Peer-Reviewed, and Other Credible Sources (Links to an external site.) table offers additional guidance on appropriate source types. If you have questions about whether a specific source is appropriate for this assignment, please contact your instructor. Your instructor has the final say about the appropriateness of a specific source for a particular assignment.
To assist you in completing the research required for this assignment, view this University of Arizona Global Campus Library Quick n Dirty (Links to an external site.) tutorial, which introduces the University of Arizona Global Campus Library and the research process, and provides some library search tips.
Must document any information used from sources in APA Style as outlined in the Writing Centers APA: Citing Within Your Paper (Links to an external site.) guide.
Must include a separate references page that is formatted according to APA Style as outlined in the Writing Center. See the APA: Formatting Your References List (Links to an external site.) resource in the Writing Center for specifications.

Other links:

https://www.forbes.com/sites/forbesagencycouncil/2019/07/19/three-tips-for-a-better-swot-analysis/?sh=f97384013569

Skill Development Plan Needed By Dec 5th

SKILL DEVELOPMENT PLAN TARGET SKILL #1

Target Skill #1: Specify the skill you are developing this development plan for (e.g., Communication, Technology, Productivity)

Strengths: Describe your strengths in this skill.

Areas of Improvement: Describe areas of improvement in this skill.

Desired Outcome: Describe your goals around developing this skill during your time at Strayer. Think about what improvement of this skill looks like.

Goal Statement: Write a positive statement that includes your desired outcome and your imagined preferred future after development.

Practices for Growth: Describe 2–3 specific strategies that can be used to develop this skill.

Action Steps: 

Describe an action plan around developing your skill that includes things you can do now to begin working towards your goal. What specific actions are needed to acquire knowledge and build upon your skill?

?  Step 1:

?  Step 2:

?  Step 3:

(Add more steps if necessary.)

Potential Obstacles and Challenges: 

What barriers do you need to overcome to reach your goal? What challenges do you anticipate?

Key Supporters:

Identify 1–2 individuals you can check in with, who will provide feedback along the way and act as trusted supporters. Explain how these supporters will help you meet your goal.

?  Supporter 1

?  Supporter 2

Supporting University Resources:

Identify 1–2 university resources that can help you meet your goal and explain how. Consider the resources you learned about in the weekly Learn pages, including:

Career Center Resources:

?  Explore

?  Connect

?  Prepare

?  Career Communities

?  Act

?  LinkedIn Learning(formerly Lynda.com)

Other Strayer Resources:

?  Strayer Mobile

?  Strayer Technical Support

?  Get Inspired

?  SOAR Student Assistance

Benefits From Change and Connections to Personal, Academic, and Career Goals:

Connect your goals around skills to one larger personal goal, one academic goal, and one professional goal you have. These can be the ones you identified in Assignment 2 or new ones. How will your personal development of employability skills impact your larger goals? TARGET SKILL #2

Target Skill #1: Specify the skill you are developing this development plan for (e.g., Communication, Technology, Productivity)

Strengths: Describe your strengths in this skill.

Areas of Improvement: Describe areas of improvement in this skill.

Desired Outcome: Describe your goals around developing this skill during your time at Strayer. Think about what improvement of this skill looks like.

Goal Statement: Write a positive statement that includes your desired outcome and your imagined preferred future after development.

Practices for Growth: Describe 2–3 specific strategies that can be used to develop this skill.

Action Steps: 

Describe an action plan around developing your skill that includes things you can do now to begin working towards your goal. What specific actions are needed to acquire knowledge and build upon your skill?

?  Step 1:

?  Step 2:

?  Step 3:

(Add more steps if necessary.)

Potential Obstacles and Challenges: 

What barriers do you need to overcome to reach your goal? What challenges do you anticipate?

Key Supporters:

Identify 1–2 individuals you can check in with, who will provide feedback along the way and act as trusted supporters. Explain how these supporters will help you meet your goal.

?  Supporter 1

?  Supporter 2

Supporting University Resources:

Identify 1–2 university resources that can help you meet your goal and explain how. Consider the resources you learned about in the weekly Learn pages, including:

Career Center Resources:

?  Explore

?  Connect

?  Prepare

?  Career Communities

?  Act

?  LinkedIn Learning(formerly Lynda.com)

Other Strayer Resources:

?  Strayer Mobile

?  Strayer Technical Support

?  Get Inspired

?  SOAR Student Assistance

Benefits From Change and Connections to Personal, Academic, and Career Goals:

Connect your goals around skills to one larger personal goal, one academic goal, and one professional goal you have. These can be the ones you identified in Assignment 2 or new ones. How will your personal development of employability skills impact your larger goals? TARGET SKILL #3

Target Skill #1: Specify the skill you are developing this development plan for (e.g., Communication, Technology, Productivity)

Strengths: Describe your strengths in this skill.

Areas of Improvement: Describe areas of improvement in this skill.

Desired Outcome: Describe your goals around developing this skill during your time at Strayer. Think about what improvement of this skill looks like.

Goal Statement: Write a positive statement that includes your desired outcome and your imagined preferred future after development.

Practices for Growth: Describe 2–3 specific strategies that can be used to develop this skill.

Action Steps: 

Describe an action plan around developing your skill that includes things you can do now to begin working towards your goal. What specific actions are needed to acquire knowledge and build upon your skill?

?  Step 1:

?  Step 2:

?  Step 3:

(Add more steps if necessary.)

Potential Obstacles and Challenges: 

What barriers do you need to overcome to reach your goal? What challenges do you anticipate?

Key Supporters:

Identify 1–2 individuals you can check in with, who will provide feedback along the way and act as trusted supporters. Explain how these supporters will help you meet your goal.

?  Supporter 1

?  Supporter 2

Supporting University Resources:

Identify 1–2 university resources that can help you meet your goal and explain how. Consider the resources you learned about in the weekly Learn pages, including:

Career Center Resources:

?  Explore

?  Connect

?  Prepare

?  Career Communities

?  Act

?  LinkedIn Learning(formerly Lynda.com)

Other Strayer Resources:

?  Strayer Mobile

?  Strayer Technical Support

?  Get Inspired

?  SOAR Student Assistance

Benefits From Change and Connections to Personal, Academic, and Career Goals:

Connect your goals around skills to one larger personal goal, one academic goal, and one professional goal you have. These can be the ones you identified in Assignment 2 or new ones. How will your personal development of employability skills impact your larger goals?

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Of the Medicare and Medicaid program, which one do you think has had a greater impact on the evoluti

Of the Medicare and Medicaid program, which one do you think has had a greater impact on the evolution of managed care and why?

 

Please explain the reason why!!

    • Posted: 4 years ago
    • Due: 27/02/2016
    • Budget: $5

     

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