Read the Case and answer these questions – See PDF attachment for the Case

The answers for each question should be well detailed and well written. A total of 5 pages concise and well written pages is recommended. 

Case # 2 iRobot in 2018: Can the Company Keep the Magic?

1.   Identify the driving forces in the robotic vacuum industry. Which of these forces appear to be the strongest?  Where does the industry appear to be headed as result of those forces?

2.  What is iRobot’s competitive and resource strengths and what opportunities do you identify?  What notable weaknesses and threats are facing the company?  Assess the combined impact of these forces on iRobot’s future profitability.

3.  Describe iRobot’s business strategy. Does it appear well-suited for the company in 2018?

4.  Which of iRobot’s competitors presents the greatest competitive threat? Why? Support your answer.

5.  iRobot has the largest market share in a growing market, but does the company have a competitive advantage?  A sustainable advantage?  What additional strategies could the company adopt to secure or sustain competitive advantage?

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Article selected will be attached to conversation.

‘The Conflict Between Social Media and Higher Education Institutions’

Amin, A., & Rajadurai, J. (2018). The Conflict between Social Media and Higher Education Institutions. Global Business and Management Research, 10(3). Retrieved from http://search.proquest.com/docview/2159616942/

Assignment: Journal Article Analysis

Assignment Instructions:

Write a short paper, 500-700 words in length, in which you:

• Summarize the article BRIEFLY. (1-2 paragraphs)
• Identify the research problem. Analyze the article, examining the strength of its thesis/hypothesis, method of investigation, analysis of data, and conclusions (4-5 paragraphs)
• How does this research fit into the big picture? Connect your article with the lessons from the week or the course as a whole. (1-2 paragraphs)
• Discuss your educated opinion on the research. Can you apply this research to “real life?” (1 paragraph)

Please consider the following:

• Please use APA Format.
• Important Tip: Choosing articles that you can potentially use as resources in future assignments would be helpful in getting “ahead”.
• Originality of attachments will be verified by Turn It In. Both you and your instructor will receive the results.

 

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