Breathe Right strip users

The Breathe Right® nasal strip is a unique adhesive pad with two plastic springs inside that, when put on the
nose, opens up the nasal passages more than 30 percent making it easier to breathe. This provides relief to
snorers and allergy sufferers and increased performance to athletes. CNS, Inc., the manufacturer of the
product, is seeking to increase its revenues and profits by selling the strips in international markets. This case
challenges students to think about how a small manufacturer can find local sales and distribution partners in
countries around the world to reach international consumers. Underlying the CNS global marketing strategy is
an emphasis on understanding the unique characteristics of each country in which the firm sells its Breathe
Right strips.

  1. What are the advantages and disadvantages for CNS taking Breathe Right strips into international markets ?
  2. What are the advantages to CNS of (a) using its three-stage process to enter new global markets and (b)
    having specific criteria to move through the stages?
  3. Using the CNS criteria, with what you know, which countries should have highest priority for CNS ?
  4. Which single segment of potential Breathe Right strip users would you target to enter new markets ?
  5. Which marketing mix variables should CNS emphasize the most to succeed in a global arena? Why?

Sample Solution

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Amazon fresh

Considering the Carona Virus, how has that changed shopping specifically for food. Focusing on whole foods
and Amazon fresh,
WHAT IMPACT COMBINING WHOLE FOOD TO AMAZON THUS CREATING AMAZON FRESH WAS GOING
TO MAKE ON THE ECONOMY AND DID THEY THINK IT WAS GOING TO MAKE AN IMPACT?.

Sample Solution

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The Role of Trust in a Doctor-Patient Relationship

What is the role of trust in the doctor-patient relationship and who is responsible when a patient doesn’t trust
their physician?

Sample Solution

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Effect of Molecular Geometry on Polarity

For each molecule:
• Sketch each molecule as shown in the simulation.
• Include arrows to show the bond dipoles as well as a molecular dipole (if present).
• Circle polar or nonpolar to indicate the polarity of the molecule.
• Name the molecular geometry (from Part A)

a. H2O vs CO2
H2O CO2

polar nonpolar polar nonpolar
Molecular Geometry Molecular Geometry
Question 1a: How does the molecular geometry (linear vs bent) affect the molecular polarity?

b. NH3 vs BH3
NH3 BH3

polar nonpolar polar nonpolar
Molecular Geometry Molecular Geometry
Question 1b: How does the molecular geometry (trigonal pyramidal vs trigonal planar) affect the polarity?

Effect of Differences in Electronegativity on Molecular Polarity
For each molecule:
• Sketch each molecule as shown in the simulation.
• Include arrows to show the bond dipoles as well as a molecular dipole (if present).
• Circle polar or nonpolar to indicate the polarity of the molecule.
• Fill in the electronegativity values for each atom

c. O2 vs HF
O2 HF

polar nonpolar polar nonpolar
Electronegativity O = H= F =
Question 2a: Both of these molecules have the same molecular geometry; they are linear. How do differences in electronegativity affect the molecular polarity in linear molecules?

d. CH4, CH3F, and CHF3
CH4
CH3F
CHF3

polar nonpolar polar nonpolar polar nonpolar
Electronegativity C= H= C= H= F= C= H= F=
Question 2b: All three of these molecules have the same molecular geometry; they are tetrahedral. Observe the collection of bond dipoles and explain why they do not all have the same molecular polarity

Sample Solution

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