Resources:  Global Marketing, Ch. 6 Establishing a Presence in Global Markets Grading Guide

Read Case 6-2 Research Helps Whirlpool Keep Its Cool at Home, Act Local in Emerging Markets on page 207.

Write a 700- to 1,050-word paper in which you provide detailed answers to the following discussion questions at the end of the case study: Describe Whirlpool’s global marketing strategy. Does Whirlpool use an extension product strategy or an adaptation product strategy? What is the primary reason people buy and own major appliances such as a washing machine? Is there a secondary reason as well? What are the key lessons to be learned from Whirlpool’s experience in emerging markets?

Utilize outside source material to support your ideas, and include analytical data specific to this study.

Cite at least three outside references in addition to your textbook.

Format your paper consistent with APA guidelines.

****  This paper is to be in essay format. Don’t number the paragraphs, use bullet points or repeat the assignment questions. Just address each question in a separate paragraph and use headings (in bold type) to indicate each separate topic in the paper. 

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Instructions: This week, we are learning about waste management practices and technology. In Task 5, you will focus on food waste and organics recycling.

Please view the following videos, then answer the questions that follow the videos in Word Document with 2 to 3 sentences per question. You may have to engage in some minor internet/outside resource research, but it is not absolutely required.

Videos:

Why does almost half of America’s food go to waste?

Play Video

Food Waste Solutions in South Korea

Play Video

Recycling Food Waste

Play Video

Michelin-Star Restaurant Recycles it’s Food Waste

Play Video

Where Does New York City’s Trash Go?

Play Video

Questions to Answer:

In a Word Document, please answer the following questions with about 2 to 3 sentences per question.

1. Why is so much food being wasted in America and elsewhere, even before it is sold to consumers?

2. What solutions from South Korea do you think would or would not work in the United States?

3. Would you change anything from South Korea’s food waste solutions to improve them?

4. Other than small garden composting, what are the two ways that food waste can be recycled on an industrial scale?

5.In what ways do you think a restaurant could benefit from participating in an organics collection program rather than sending all of its food scraps and waste to the landfill with other trash?

6. What does New York City do with all it’s trash?

7. Would you participate or do you participate in an organics collection program where you live?

8. After watching these videos and completing this task, do you think that you will be more mindful or aware of the impact wasted food has?

 

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