Essay 3 Analyze the attached Short Story in 1000 words. All work must be completed in APA format and use all sources from U.S. sites. Due date is Saturday, October 3, 2020.
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I need to graph each linear equation and choose the correct answer for x-y= -2
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Marketing Management Plan Draft #1: Company Setup
DUE FRIDAY
Name Your Company
Write down the name of your company.
Write Down Your Company Impact Statement
Write down a first draft of your company impact statement. Your impact statement should be a short sentence or two that describes how the world will be different because your company exists. In other words, the impact on the world that you want to have with your company.
Vision = After You – Before You = Impact
Definitions: Marketing
Write down your personal definition of Marketing, Do not copy, this is YOUR definition.
Definitions: Management
Write down your definition of Management. Do not copy, this is YOUR definition.
Definitions: Strategy
Write down your definition of strategy, and how it is different from Tactics.
Definitions: Business
Write down your personal definition of Business. Do not copy, this is YOUR definition.
DUE SUNDAY
Write down what you need help on in your Marketing Management Plan
You will be required to find at least one piece of advice that you are willing to take, and report on that in your collaboration assignment this week.
LE Collaboration Week #1
Due Monday
Seek advice from your fellow students on additions, modifications, or deletions that you should make 0n your draft Marketing Managment Plan or your Correspondence.
Write down at least one piece of advice that you have chosen to accept and include:
Marketing Management Plan Draft #2: Marketing & Managment
Marketing: Brand Story
Write down the following brand story elements:
Marketing: Values
Write down at least three values that your team should use as decision making tools.
What is most important to you in making decisions and in what order?
Imagine that you are writing down instructions for achieving the three top priorities of for your company. Now imagine that after writing your values, that you leave for three months. Will your employees do the right things to achieve your top values?
Market Segmentation: Criteria
Write down at least three consumer groups that you believe will buy your product or service and sort them in groups (segments) by one or more of the following:
You will prove one answer for each group. The answer will be based on one or more criteria.
Market Segmentation: Targeting
Write down the segment, that you will focus on first (target) and why such as:
Marketing Brand Positioning: Market Position
Write down what your brand position is relative to your competition. Ex.
Ex: We keep track of your customer and business interactions like the SAP Enterprise Resource Planning System, only without the high staff overhead to run and maintain it.
Marketing: Message
Write down at least three most important messages to your target market. Remember that your target market is motivated by”
You can create your USP (Unique Selling Position) with this template:
Examples:
s Pizzas example: They are not going to deliver your pizza “sometime†but within 30 minutes. It has a specific timeframe. They are taking two benefits that are what clients hate about delivered pizza. They hate it when itâ€s cold, and they hate it when itâ€s late.“Where it absolutely, positively has to be there overnight†– FedEx.
“Weâ€re number two. We try harder.†Avis
“The milk chocolate melts in your mouth, not in your hand.†– M&M
“A diamond is forever.†– De Beerâ€s
You need to have meaningful specifics in your USP. The meaning will be a benefit to your ideal customer, client or patient.
The last part is a guarantee. If you can guarantee an outcome that your ideal prospect will love, use that in your USP.
Marketing: Media
Write down at least three media channels that are most important to your target market and why. Examples include:
Specify whether your choices are Owned Media, Paid Media, or Earned Media
Marketing: Marketing Mix
Write down what is most important to your target market about your marketing mix:
Correspondence #2: Planning Note to Your Board of Advisors
Planning Note
Write a quick note to your board of advisors letting them know that you have begun planning your marketing. Specifically list the top three marketing outcomes that you want to achieve in the next year are why they are important.
You do not need to add lots of detail, just what you want to achieve and why it is important. Ex.
Create a short video of you talking through your draft Marketing Management Plan so far, and post the link in the assignment. Ensure to cover week #1 and week #2 in your talk.
Collaboration Week #2
Seek advice from your fellow students on additions, modifications, or deletions that you should make 0n your draft Marketing Managment Plan or your Correspondence.
Write down at least one piece of advice that you have chosen to accept and include:
Marketing Management Plan Draft #3: Decision Making & Behavior
Plan Purpose:
Ensure that people who should read your plan understand that the plan is specifically for them, and that they understand specifically what they will get out or reading the plan.
Planning: Objectives
In order to achieve your vision and your goals, you will need objectives (outcomes for your marketing team). List three marketing objectives that you want your marketing team to accomplish for your company. Be concise, we do not need an academic paper and discussion, only that the objectives be clear ly understand. You do not have to know how you are going to achieve those goals at this point, only that you want them done somehow.
You should work as much as possible for your objectives to help you achieve your vision and mission.
Objective could include for example:
Planning: Decision Making
For one of your marketing objectives write down three decisions that as a manager you will have to make.
Ensure for your decision that you have widened your options as described in the deciisive video ().
Examples could include:
Planning: Metrics
As a manager, you will need to create metrics to measure whether you will reach your goal.
Write down a one goal, one lag metric to achieve that goal, and at least one LEAD metric. (the LEAD/LAG Measurement video in the simCEO resources, , might help).
Example include:
DUE SUNDAY
Write down what you need help on in your Marketing Management Plan
You will be required to find at least one piece of advice that you are willing to take, and report on that in your collaboration assignment this week.
Collaboration Week #3
Seek advice from your fellow students on additions, modifications, or deletions that you should make 0n your draft Marketing Management Plan or your Correspondence.
Write down at least one piece of advice that you have chosen to accept and include:
Marketing Management Plan Draft #4: Business & Market
Customer Behavior: Need Recognition (Version #1)
Write down how your target market recognized that they have a challenge that needs to be solved using your product or service such as:
Ex.
Customer Behavior: Assumptions (Version #1)
Selling your product or service requires that you make assumptions. Write down three assumptions that you are making when you sell, or are going to sell your product or service.
Ex.
Marketing Research: Market Analysis (version #1)
Write down a major question that you need answered using research in order to plan your marketing, and before you make customer assumptions.
Ex.
Identify a major problem that your company will need outside help with. Write a very short email to a vendor, and using as few words as possible, explaining what you need them to help you with. You do not need to talk about how your problem will be solved, only the problem that needs to be solved.
Include a link to a video talking through your marketing management plan draft.
Collaboration Week #4
Seek advice from your fellow students on additions, modifications, or deletions that you should make 0n your draft Marketing Management Plan or your Correspondence.
Write down at least one piece of advice that you have chosen to accept and include:
Marketing Management Plan Draft #5: Product Planning and Communications
Product Planning: Product Life Cycle
Watch , and write down where in the product lifecycle, your product is.
If applicable, write down the most important thing that you need to focus on to be ready for the next step.
Product Planning: Crossing the Chasm (Version #1)
Watch and, if your company is launching something that is new and innovative that requires significant change for your customers, write down whether your customer are:
If applicable, write down the most important thing that you will need to do to be ready for the next step.
Communications: Integrated Marketing Campaign
Marketing Managers think in terms of putting multiple pieces together in a way that has a greater impact than the individual pieces alone.
Watch and write down at least three components of an Integrated Marketing Campaign. Your IMC can include components such as:
LE Communication Week #5
DUE SUNDAY
Write down what you need help on in your Marketing Management Plan
You will be required to find at least one piece of advice that you are willing to take, and report on that in your collaboration assignment this week.
Collaboration Week #5
Seek advice from your fellow students on additions, modifications, or deletions that you should make 0n your draft Marketing Management Plan or your Correspondence.
Write down at least one piece of advice that you have chosen to accept and include:
Marketing Management Plan Draft #6: Marketing of Services & Global Marketing
Services: Version#1
Write down a service that you could add to your portfolio. Remember that services are:
t see it, feel it, and even test it prior to purchase.t be stored and sold the following day or at some other timeWhile manager focus on process improvement for product, manager focus on consistency for services.
Write down specifically what you believe that customers will expect. Wordslike quality or ease are NOT specific enough.
What specifically will you do to maintain and measure consistency of service?
Global Marketing Version #1
In taking your company global, what specific issues will you have, if any with:
LE Communication Week 6
DUE SUNDAY
Write down what you need help on in your Marketing Management Plan
You will be required to find at least one piece of advice that you are willing to take, and report on that in your collaboration assignment this week.
Collaboration Week #6
Seek advice from your fellow students on additions, modifications, or deletions that you should make 0n your draft Marketing Management Plan or your Correspondence.
Write down at least one piece of advice that you have chosen to accept and include:
Week #7: Marketing Management Plan Video Walkthough
Collaboration Week #7
Seek advice from your fellow students on additions, modifications, or deletions that you should make 0n your draft Marketing Management Plan or your Correspondence.
Write down at least one piece of advice that you have chosen to accept and include:
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If you have purchased the books that were listed for this course, you will have one called The Indigo Girl. It is an interesting novel set in colonial South Carolina which involves several actual historic individuals from that era; however, a bit of poetic license was taken since it is fictional. The novel also encompasses the Stono Rebellion (1739), an actual slave uprising, which took place in colonial South Carolina. If you would like to earn extra credit, you may read the book and write a 2-3 page, double spaced book report.
