Please respond to the following: “Lateral Marketing Strategy”

• Assess the value of target marketing as an effective health care marketing strategy. Appraise the degree to which vertical and traditional segmentation help marketing managers use target marketing strategies. Support your rationale with at least two (2) specific examples of target marketing within a health care organization with which you are familiar.
• Evaluate the impact of lateral segmentation in encouraging marketing managers to look broadly at markets in order to identify previously overlooked opportunities. Provide at least one (1) specific example of quality initiatives within a health care organization.

 

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• Doctoral learners are required to use APA style for their writing assignments. The APA Style Guide is located in the Student Success Center.
• This assignment requires that at least two additional scholarly research sources related to this topic, and at least one in‐text citation from each source be included.

Directions:

Write a paper (1,500‐1,700 words) in which you address how modern research and empirical study may validate Freudian theory and how Freudian theory continues to influence modern psychology. Include the following in your paper:

1. A discussion of how medical monitoring and empirical research have supported Freud’s drive theory.
2. A discussion of why psychoanalysis is still questioned in scientific circles.
3. A discussion of the general problems explored in the field of psychology.
4. A discussion of how Freudian and Neo‐Freudian theories attempt to address these problems.
5. A discussion of what still needs to be explored in the field of psychology in order to more adequately address these problems.

Please apply references for Ph.d in the correct format. thanks

 

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