The name of the company associated with this project is MedExpress. A company founded in West Virginia. The link to their website is: https://www.medexpress.com/ The project description and a sample are attached. All work will be submitted through TurnitI
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Listen to each statement and select the English equivalent of the possessive adjective you hear.
Modelo
You hear: Es mi diccionario de español.
You choose: my
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Context for my presentation: This is the problem statement.
—The Consumer Packaged Goods (CPG) industry is a $2 trillion dollar industry that is one of the largest sectors in North America. CPG items are used daily by average consumers and require routine replacement, such as food, beverage, clothes, tobacco, makeup, and household products. Because the industry is large and full of competitors, TV advertising is heavily relied on to grow companies audiences. By analyzing the data from CPG network level spending, we can optimize the spending for advertising on broadcast and cable. We will base our findings on GRPs, which is a combined calculation of reach and frequency. The descriptive and predictive analyses of purchase behaviors in relation to advertising placements will help us formulate several insights and action plans to maximize the CPGs advertising dollars.
—The descriptive, predictive, and prescriptive analyses will allow us to identify spending efficiencies and deficiencies, changing trends, spending patterns of subcategories, and the networks relationships to subcategories spending. We will look at five psychographic markets – snack consumers, alcoholic beverage consumers, cola consumers, confectionary consumers, and cooking segments – and analyze how demographic, network, ownership, and cost vary per market. These analyses will also justify the need to adjust advertising messages and production.
—We expect that our analyses will indicate that snack and beverage products have the greatest reach with their ads. Through analysis, we will be able to identify which category or subcategory spends the most on ad dollars and which reaches their audience more efficiently. We also want to determine which networks see greater spend, and if network ownership plays a role in CPG advertising participation.
DIRECTIONS!!!!
Write the BACKGROUND: What do you know about this problem? Describe the context. Do some background research on the topic (CPGS) and write what you have found. – go into detail about TV spend (what it is, how it is measured, what are GRPs – how are they calculated, why did we choose this metric), common trends in CPG spend, etc.
Self-Directed Research
Project Assignment:
The terms deep web and dark web are often used interchangeably, but they are not the same. Deep web simply refers to anything on the web that canâ€
t be found using a search engine like Google or Bing, or even DuckduckGo.
This means anything behind a paywall, anything that is password protected, or anything that is dynamically generated and doesnâ€t have a permanent URL — all of these things are said to comprise the deep web because they donâ€t exist at the surface of the web.
Conduct your own research on the DEEP WEB and the DARK WEB. Explain the differences and why they exist. Include the types of information that may be found on each.
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