Summarize email and mobile marketing and include an analysis of the strengths and weaknesses of each method. Hypothesize on how each could be used by the case document company and what the strategy might look like. Include  a visual mockup for a Costa’s marketing email using a free account on  Mailchimp.com or other email service provider, including subject line,  pre-header, image, body copy, and call-to-action. Select  an existing mobile ad template (320 X 100) you feel is effective on  BannerSnack.com (free account) or other graphic design software, and  make edits tailored to Costa’s with justification for your creative  choice. Supply the .jpeg or .png of the edited mobile ad you created. Conclude your report. Why it is important to pursue email marketing campaigns? Why is mobile marketing important to act upon instead of simply focusing on marketing solely to a desktop computer world?

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The Enron bankruptcy of 2001  Areas to be addressed in your paper:

-What are the lessons for investors?

– Enron has demonstrated how easy it is to cook a firm’s
books Can the manipulation of financial statements be avoided? Is ethical
conduct consistent with good business sense?

– Is corporate greed (deceit) consistent with profit
maximization and/or the enlightened self interest of management and employees?

– What are the lessons from Enron for the auditing
profession – is there a need for radical audit reform?

– What is the impact of the Enron collapse on energy
deregulation in the US?

– What is the impact of the new set of corporate-governance
rules (approved by the SEC under the 2002 Sarbanes-Oxley act) on
“boardroom excesses”?

– What were the roles of the CEO/CFO in the Enron crisis?

– Is there something in common between the Enron &
WorldCom scandals?

 

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