Please make sure this answer is ORIGINAL and have at least 350 words and is due on Wednesday 08.12.20 (6pm)

 My Product is: Yoga Studio

Have you ever “liked” a company or product on Facebook? Participated in a company’s blog or posted pictures on their website? Do you and your friends have the next great commercial for Doritos? The snack food firm has turned user generated content into an advertising phenomenon. Their customer created ads are frequently among the most popular during the Super Bowl, and in many cases, have gone viral. User generated content is exactly what it sounds like, content such as blogs, videos, pictures, and tweets (among many other types) that are created and shared by ordinary customers.

Check out this ad that turned into an entire storyline for the firm that developed it and now has not only millions of views, but a following that waits for the next “episode” as if it were a TV series. Thousands have posted their comments, photos and shared the ad with other potential customers – the original in the series has hundreds of thousands “likes”. Not bad for stuff in a can…

OK, your turn. Conduct a web search for examples of firms that have successfully employed user generated content; there are lots of great ones to choose from. If they can do it, so can you! How would you employ user generated content to promote, brand, and sell the product you are using in your marketing plan? Is mommy blogging for you? Photo contests? How will you create the “buzz” you need to launch your product? Describe your user generated content plan and why you selected one type of content over another. How will you get your customers to participate? What’s in it for them? Be specific and share at least one example of a firm that has used a similar strategy.

Your opening post should be at least 350 words and feel free to include photos and samples of the content. As always, college level writing and grammar are expected.

In your responses, critique the examples your classmates have selected and add your ideas for the product or brand.

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1.What was Marvelâ€s original strategy in 1939? Describe one evolution of this strategy and the current strategy?
2.What were the most important driving forces in Marvelâ€s history? How did these affect strategy development?
3.What are the key differences in executing a red ocean and blue ocean strategies?
4.Which one of the five generic competitive strategies discussed in Chapter 5 most closely approximates one of Marvelâ€s successful competitive approach? Why?
5.What does a SWOT of Marvel look like? Prepare a SWOT.
6.What is the difference between value extraction and value innovation? What is the financial implication of each? Identify examples of each in Marvelâ€s history?
7.What is sues currently confront the company?
8.How did Marvel align its values, people and profits for success in its blue ocean?
9.What clear and specific recommendations would you make to Marvel to sustain/accelerate the companyâ€s growth and financial performance?
10.What are the key lessons learned from Marvelâ€s history that are most appropriate for strategy development, decision making and execution?
 
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