Give three ideas of how a business can promote their business in ways that have never been done before
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Pricing freedom varies with the type of market. Identify the four (4) types of approaches that marketers generally recognize and characterize the pricing challenges facing each. Try to give “real world” examples of each.
Companies will often adjust their basic prices to allow for differences in customers, products, and locations. List and briefly describe the different forms of segmented pricing. Provide an example (other than those provided in the text) of each of these forms. Which forms might be used in pricing products on the Internet? Explain your answer.
List and briefly discuss the marketing channel functions that are involved in completing and fulfilling transactions. Give “real world” examples of each.
Giant superstores called category killers are very popular. How is a category killer different from other types of retailers? How will online retailing affect category killers? Give an example of a category killer that you feel has been affected by online marketing and explain how you think it has been affected.
Consider how shopping centers have evolved and u se the “wheel of retailing” (look it up online) to assess the emergence and evolution of outlet malls. What do you predict will be the future of outlet malls? Explain why you expect this.
Here you may discuss with your classmates whatever you found most interesting in this week’s chapter(s). This forum is optional however good quality posts to this area will enhance your overall participation grade.
“How does this course relate to the real business world?” There are literally hundreds of stories written each week about the marketing environment. Here you can post a summary of and discuss relevant articles about marketing that you have read. Please explain why you think it is relevant to the course and include a link so that other students can read the whole article if they wish. Please do not post entire articles to the discussion board.
“How does this course relate to your everyday life?” Marketing is part of all of our lives and touches each of us in some way almost every day. Throughout this course you will all shop and buy things using the principles discussed in the book. Here you can post stories about your personal marketing experiences relevant to the course. Along with your discussion comments please explain how your experience is related to the material we have covered.
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Online assignments are intended to relate currently discussed topics to clinical practice (CO2, CO3, CO4, CO5, Endocrine MO1, MO2, ,MO3 and Cardiovascular MO1, MO2, MO7, MO8, MO9, MO10, MO11, MO12,MO13, MO17) that may not be directly touched on in the presentations or readings. The goal is to expand your awareness of how these topics impact your practice and develop skills to research a relevant area of interest for future use. Grading will be dependent on thoughtfulness, clarity, conciseness of answers given and the proper formatting of sources given. Here is the rubric used.
Instructions:
1. Submit the questions and answers by clicking on the assignment inbox link below and then
2. Copy/paste your answers and citations. Answers should be in your own words, not a copy/paste of some other source. I use Turnitin to help check that answers are original. Take care to use well recognized and reputable sites; Wikipedia may be a decent start of a search but is not acceptable as a reference.
3. In general, the assignments will be graded with feedback within 48 hours of the due date.
Assignment 2 Endocrine and Cardiovascular Systems
Ms. J.S., a 52 yo white female with two children (16 and 14 yo) presents with history of fatigue, weight gain and muscle weakness over past two years. She initially thought it was caused by work stress and busy family life but has also noticed that she bruises more easily than in the past. She also noted purple lines (stretch marks) that you identified as striae (Links to an external site.). All of the above symptoms have been getting worse. Blood pressure is 170/110, respirations 12/min and some ankle edema (non-pitting) was noted. The limbs seem relatively thin and the trunk thickened, especially between the upper shoulder blades. Diagnosis was made of Cushing disease/syndrome. How could you differentiate between the two? Elevated levels of cortisol has two effects of plasma leading to increased volume: 1) up-regulation of receptors for aldosterone and 2) an increased effectiveness of ADH (either by centrally increasing ADH release or peripherally by increasing the cellular responsiveness).
1. What effects would these two changes (increased responsiveness to aldosterone and ADH) have on Na+, K+ and water levels in the plasma? (Endocrine Mod 3: MO2, MO3, CO2, CO3, CO4)
2. Where does cortisol secretion occur, and thus is a potential site of an over-secreting tumor? How else could someone develop Cushing syndrome if not by a tumor in that area? (Endocrine Mod 3: MO1, MO2, MO3, CO1, CO2, CO3, CO4, CO5)
3. What is the most common cause of Cushing syndrome in the United States? (Endocrine Mod 3: MO1, MO2, MO3, CO1, CO2, CO3, CO4, CO5) a) Adrenal tumors b) Infections c) Pituitary tumors d) Glucocorticoids prescribed by healthcare workers
Mr. M.S., an overweight, 55 yo white male presents to your clinic with chest pains. He has a history of hypertension, alcohol use and does not restrict his diet. He is currently taking nitroglycerin tablets as needed for angina. This pain is worse and is not controlled by nitroglycerin. The pain is radiating down his left arm. The pain in the chest feels like pressure or heartburn. You hear inspiratory rales, consistent with pulmonary edema. His blood pressure is 100/75. He begins to have difficulty breathing, especially when lying down. EKG and serum enzymes suggest a left ventricular wall myocardial infarction. Cardiac catheterization reveals a pulmonary wedge pressure of 30 mm Hg (normal, 5 mm Hg) and two-dimensional echocardiography measured an ejection fraction of 0.35 (normal, 0.55). In the Coronary ICU, he was treated with thrombolytic agents (tPA), digitalis (a positive inotropic agent) and furosemide (Lasix, a loop diuretic)
4. What measures above helped you determine that the stroke volume (considering the measures that factor into it) was reduced? (Cardiovascular Alterations Mod 5: MO7, MO9, MO10, MO12, MO17, CO2, CO3, CO4, CO5)
5. Describe the mechanism of how digitalis (AKA Oubain) works at a molecular level to increase contractility (positive ionotrope)? Discuss the ion gradients, how they were created/maintained for a cell at resting membrane potential and the effects of this drug that lead to its action (rise in what ion and where) on muscle contraction. (Cardiovascular Structure and Function Mod4: MO2, MO6, MO7, MO9, MO11, CO1, CO2, CO3)
6. Statins are commonly used to treat cardiovascular disease. Describe their effect and the mechanism of how that effect is brought about. Explain if men and women with similar cholesterol profiles are at similar risk for cardiovascular disease (i.e. are they equally predictive of cardiovascular risk for men and women). Supply a link to an article that supports your assertion and in a sentence or two, describe the “take home point(s)†of the article (Cardiovascular Structure and Function Mod 5: MO1, MO5, MO7, MO8, MO9 CO1, CO2, CO3)
7. Supply one link/web address/citation to an article (different from above article) that describes differences in either gender or race in the treatment or assessment of risk for cardiovascular disease and a statement of how that information will affect your assessment/treatment of patients in practice.
Summary:
Each student will write an 8-10-page paper on an organization of his or her choice. The submission must be typed, double-spaced, and have uniform 1-inch margins in 12-point Times New Roman font. The organizational analysis will contain the following sections: Introduction of the organization, including history and background. Organizational strategy. Organizational design and your assessment of effectiveness. Organizational culture. Conclusion and what you would change about the selected organization for improvement.
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