For each of the units of this course, you are asked to offer your analysis of the relationship of religion and media at stake by writing some component of a paper. Your paper component should be designed to offer a creative, thoughtful, and critical answer to the questions, what is the relationship of religion and media in this context? and why does it matter?

For this first paper, you are only writing the thesis statement. Your thesis statement should make an argument for the best way to understand or name the relationship between religion and media in this historical and geographical context. It should make an argument you should reasonably be able to support with 3 pieces of evidence in 3-5 pages.

These papers should draw on course texts. Write for an audience that has done the reading thoroughly and taken notes; do not summarize the reading.

Write in Times New Roman 12 pt font, 1 margins all around. Papers should be cited fully using The Chicago Manual of Style, 17th ed. The thinking must be rich and reflect serious engagement. Edit with care. You will be asked to bring drafts of different parts (e.g., outlines) to discussion sections.

1. The case focuses on Starbucks, a global brand with high consumer awareness. Refer to the instructions in the Syllabus & Course Info section in order to access and read this case in the attachment.
2. For the purposes of this case, please stick within the confines of the information contained in the case study. In the context of this case, Starbucks is experiencing some challenges. Use your marketing skills, research, and experience when making strategic recommendations for Starbucks. For example, you could suggest that Starbucks create a customer loyalty program. In this case, please do not say, Starbucks should have a customer loyalty program and note that they did that as a solution. It would be preferable if you noted a company that had a successful customer loyalty program that Starbucks could emulate. One of the main purposes of a case study is to place yourself within the role of leader. In business and life, we face the challenges of uncertain information. Given the information in the case and marketing best practices, what should Starbucks change in order to achieve continued success? What competitive threats are on the horizon that Starbucks should position against?
3. A robust case study will be 5-7 pages in length and include cited sources to support your analysis.

Sample Solution

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