Instructions

Before you start making decisions in NewShoes, it is important to develop a strategic plan. Start by writing a mission statement, in which you communicate a vision for the company. Then identify measurable goals that your company should achieve to support your mission. Finally, plan the strategy you will use to meet those goals. Your strategy should spell out plans to enter markets, marketing mix for each market, and product development budgets. Use the following outline for successful completion of the assignment. Please keep in mind that you are writing an APA formatted paper with a Title page, body, and Reference page. Think of this as a research paper. You should take time to research your target market, the athletic shoe industry, and key business concepts in order to address the specific questions asked in this assignment.   Mission Statement Who Does Your Company Serve? How Large is the Target Market? What is the Scope of the Product Line and Services Offered? What Effect Does your Business Have on the Consumers? How do you want the world to think of you? Measurable Goals Profit Return on Sales in a Period of Time Market Share Objective Customer Satisfaction Strategy to Complete the Goals How do you plan to enter each marketplace? Share the Marketing Mix (Product, Price, Place,  and Promotion) for each of the markets? What is the product development budget for each market? Assignment Parameters Accurate description and reference of all concepts and theories learned from the course material. Practical examples of concepts that lead to a continuing interest in the topic. Synthesis of concepts and theories from other course activities. Well-organized clearly presented work ( free from excessive spelling and grammatical errors) Properly cited sources using APA 6th edition. Ensure use of the assignment rubric. Assignment Objectives Construct a strategic marketing plan Develop an understanding of the steps involved in creating a strategic Marketing plan, including a viable mission statement, measurable goals, and a strategy to successfully attain the goals Assignment Resources

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Below are your guidelines for your Final Paper assignment. This assignment will require devoted inquiry, reflection, and refinement in order to achieve the highest possible score. This is only one of your two major grades and your quality of work needs to reflect the importance of the assignment. You will have the opportunity to choose from the following topics. HOWEVER, you ONLY PICK and WRITE about ONE. This paper will be your unique, scholarly contribution. With each option, I am just giving you a broad topic. It is up to you to address the topic but support it with empirical facts, theory, and a persuasive argument that is appropriate for a Masterâ€s level program. All papers have to be written in third person – think of this as a formal, practitioner based paper. As this is a formal, practitioner paper – all names need to be left out (with the exception of Option #1) and you cannot disparage existing and/or previous organizations. You cannot say “I hated manager A because he/she was mean.” You could say “Manager A was an example of a poor leader because of his/her attitude that was…” You do HAVE to include an abstract or title page. The paper should consist of at a minimum: Introduction, Body of Paper (multiple sections to address specific aspects), Discussion, Conclusion, and References.
Topic:
Option 7: In Chapter 17, we discussed issues of teams and team building. In this paper, you need to first address why teams and groups are not the same. Explore the existing literature to describe some of the most effective types of teams that are used in todayâ€s healthcare environment. Describe any changing trends in the use of teams in effective organizations and how the changing healthcare environment may facilitate or hinder the use of teams (i.e. traditional work-teams, self-managing teams, virtual teams). Describe ways that you as a manager can help build effective teams and overcome the barriers to team effectiveness. Based on your experience and other organizational theories, are there any other items that should be addressed to make successful teams. Possible Deliverables for Option 7: – Address the changing healthcare landscape and why teams may be more critical than ever. – What facilitates the development of effective teams? What can derail teams? – Describe teams and team building using a theoretical framework – Address the case inquiries in full, being absolutely certain to do so not as a layperson, but as a healthcare organizational behavior expert, making sure to reference theory, findings in scholarly articles, etc. to justify your positions. Merely providing personal opinions which are unsupported is insufficient and will be grounds for failing this assignment. You must use the tools offered in your readings, coupled with those acquired by additional research, to address the case professionally.
Requirements:
Your submission in its entirety must be between 2500-3,000 words – this EXCLUDES the reference, title, and abstract. The 2,500 to 3,000 words is only the body of the work. It is to be typed (or pasted) directly into Turn-It In. Given the length of the submission, it is advised that students prepare it in a word processing program, and when finalized, copy and paste the text into the Turnitin. When you submit your work – you need to name your paper as your name (last name, first name) and the title. For example, my submission would be “Lord, Justin – Sample Paper.” Your submission will be assessed for originality. Your paper cannot exceed the 20% limit for as the guidelines set-up in Turnitin. You are citing scholarly work but even with quotes – your work will not be accepted if it is above the Turnitin threshold. If your work does exceed that threshold, I highly recommend that you retract your paper and refine it before the resubmission date. However, if your paper does not exceed the 20% limit, I highly recommend that you only submit in your assignment ONCE. Once you submit your paper it will be added to the database that Turnitin reviews. If you resubmit your paper, if it is not necessary – your original paper will already be included in the database – your similarity score will increase dramatically (close to 100%). If you resubmit your paper – you need to take a screen shot of your first submission and your second submission and send that along with a copy of the original and revised paper to your academic coach. If you have problems with formatting your submission, consider using Windows Notepad, as it is very effective for transferring distortion-free text into the Moodle posting window, after which you can add formatting directly in Moodle.
You are writing a research paper in the context of your case. As such, it should be a scholarly work. Your work should demonstrate a competency of the material that you are writing about. This work should also demonstrate the fact that you are in a Masterâ€s program. Typos, poor grammar, punctuation, failure to follow direction, and obvious errors will be penalized. You have plenty of time to work on this paper so it should reflect your level of effort. Unlike a proctored exam – YOU HAVE FULL CONTROL OVER YOUR GRADE for this assignment. Your submission must be supported by 10 (minimum) or 40 (maximum) references, with at least 10 being from scholarly academic journals (peer reviewed journals). If you cannot ascertain whether a journal does or does not qualify as scholarly academic, please contact the Noel Library and request assistance. Citations are to be prepared in accordance with the standards set forth in the Publication Manual of the American Psychological Association. Be sure to consult the style guide itself, as database listings often contain formatting errors which are not compliant and can hurt your grade. If you are writing about the current healthcare environment (i.e. competition, market structure, patient demographics), I would find the most recent literature. However, for some of the theories or the theoretical based literature – often we will have to cite “seminal” research that can be decades old. It is not recommended best practice to have all older literature as the field is constantly growing and changing. However, if there are some works that you believe are the cornerstones of your theory(s) than I would use them regardless of the age. I would not include more than five articles that are older than 15 years. Keep in mind that this is a formal research paper. As such, it needs to be written in third person. APA –Citation of References If you do not know how to cite your references correctly, I highly recommend that you utilize the resources at your disposal: https://owl.purdue.edu/owl/research_and_citation/a… mat.html http://www.citationmachine.net/apa/cite-a-book http://www.easybib.com/guides/citation-guides/apa-… These are auto-citation websites/ resources EndNote http://www.citethisforme.com/ If you do not know how to find scholarly articles than please look at LibGuides, entitled “Distance Learners/Dual Enrolled Students: Getting Started.” This LibGuide will illustrated how to search for books, journals, Interlibrary Loan requests. The LibGuides List is on the right-hand side of the page under Library Quick Quick Links. See the link below.
Fall 2019 Final Assignment http://libguides.lsus.edu/distance_learners_dual_e… If you are struggling to find appropriate journal articles, I may suggest checking the back of each Chapter in the Organizational Behavior in Health Care (if you have a copy of the book). Dr. Borkowski lists out the articles that she referenced when discussing each theory. Another suggestion is that you take one of the seminal journal articles about a particular theory and you put it into Google Scholar and see all the other journal articles that reference it. You can then search for healthcare related articles from that one resource. APA Format Couple of little tidbits of info regarding APA if you’re interested…. APA doesn’t require a heading for the Introduction. A paper would generally begin with the title, unbolded, centered at the top of the page. Then your “main headings” will be centered and bolded, each main word being capitalized, and then subheadings within these mainheadings will be left aligned, bold and each main word capitalized. EX.: This is the Title of My Fake Paper This would be where I would write out my introduction, being sure to summarize the rest of my paper and explaining the purpose of my paper. (BOLD) Main Heading This may be where I discuss a certain topic, maybe theoretical assumptions, but if I am going to break down these theoretical assumptions, it is helpful to divide even further with second level headings as below. (BOLD) Heading for Second Level Here I would get even more in depth and subheadings can be broken down further and further. I use Purdue Owl as a reference to remember how to break these down when needed. Link: https://owl.purdue.edu/owl/research_and_citation/a… eadings_and_seriation.html Other Paper Important Info In presenting your work, identify the title, your name, student ID number, and submission date in the title slide of your work. It is recommended that you include the following sections in your paper: – Title (Name, Id Number, Date, Title) – Abstract (200 word synopsis/summary of your paper…think of it as a paper movie trailer) – Introduction (one-two paragraphs) – Case Inquiries Addressed Introduction (body of paper; use sub-sections as you deem necessary) – Review and Application of Theory (body of paper; use sub-sections as you deem necessary) o You need to demonstrate a significant degree of knowledge regarding the theory you choose. o Support with theories that are appropriate for each case HCAD 701 – Fall 2019 Final Assignment o Recommend you review the existing literature to further explore that theory and how it has been applied – Discussion (Tie the theory back to the case problem) – Conclusion (one – three paragraphs) – References (APA style) Assessment Criteria Your submission will be assessed based on the following : Compliance quality: The degree to which your submission complies with noted guidelines, including word count, reference/citation specifications, and adherence to APA style, Communication quality: The degree to which your work meets standards expected in business communications, including matters concerning the use of proper grammar and punctuation, Content quality: The quality of the content presented in your work.

 
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