personal goal in next 5 years 1

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Apply environmental, industry and firm analysis and formulation to developing your personal strategy for the next five (5) years ( pretend that you finished master degree in MBA already)

2.5 pages double space, APA format


***Outline:

I.Identify your long-term individual goal and your current status relative to achieving that goal.

II.Identify one (1) key environmental effect trend or pattern from 2015 to 2018 with the appropriate data and CAGR (Compound Average Grow Rate) and what the data means relative to your goal (DATA need to collect from Mergent Online or Passpord GMID)

III.Identify one (1) important force within the five forces model that will affect an industry you hope to compete within, what is the estimated strength of that force (high, medium, or low), and provide specific data to support you answer.

IV.Identify one (1) personal resource that will advantage for you in pursuit of the goal. You need to provide data to support the value, rarity, costly to imitation, and opportunities for you to leverage that resource.

Definition of Value, rarity, barrier to imitation:

Valuable:

resource adds value by enabling a firm to exploit opportunities or defend against threats. (ADD REVENUE) .

Rare:

Resources that can only be acquired by one or very few companies. (LARGE NUMBER OF STORES) 20% or less

Costly to Imitate:

A firm that has valuable, rare and costly to imitate resources can (but not necessarily will) achieve sustained competitive advantage.

•Historical conditions. Resources that were developed due to historical events or over a long period usually are costly to imitate.

•Causal ambiguity. Companies can’t identify the particular resources that are the cause of competitive advantage.

Cultural Complexity. The resources and capabilities that are based on company’s culture or interpersonal relationships.

V.Identify whether your strategy will depend on an inelastic market, what data leads you to that conclusion, and how that will affect you in the pursuit of your goal.

Definition

Inelastic: is being DIFFERENTIATION, bring more values drivers to firm by add unique futures that will increase the perceived value of goods and services in the minds of consumers so they are willing to pay a higher price

VI.Specify at least four (4) steps you need to take in the next one (1) year to begin to implement this strategy.

VII.Identify one (1) or more specific accomplishments the above will allow you to achieve five (5) years in the future, or by December 2024, and why these accomplishments are important to you.

VIII.Please include references (APA Style) to support citations in the paper.

***Note:

Please follow my professor’s writing guide i attached below. Write all very short sentences in active voice, no passive at all. No compound or complex sentence, no linking words only SVO (Subject – verb- objective).

 

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Mayo Clinic: Branding Excellence in Healthcare

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As we noted in class, services are different from products. Service are performed, products are things. The creation of value through a service is therefore very different from that with a product. And services constitute well more than half the value in the GDP of a developed country. Finally, service businesses (JPM, Citi, Deloitte, PWC, E&Y, Facebook, Goldman, MorganStanley, KPMG, etc) are some of the biggest employers of NYU grads. The odds are you will be working for a service business in a few years. So this is very relevant.

The Mayo Clinic is an exemplar of excellence in service branding, and we will analyze it to get some sense of how value in services are created. Attached is an article which describes its history, structure, expansion, and branding. Also, please watch this Ken Burns documentary: Faith, Hope, and Science

You should also consult these materials:

https://en.wikipedia.org/wiki/Mayo_Clinic

https://www.mayoclinic.org/

Also, on YouTube, you can find many videos made by patients who have spent time there. Hunt some of these down, and you can get a sense of what the patient experience is like.

Then submit to our NYU Classes, before class on 3/22, a 3-5 page analysis based upon the following questions:

What is the nature of the value created by the Mayo Clinic?
What market inefficiencies present challenges to the Mayo Clinic?
How does the Mayo Myth contribute to its brand value?
How does the non-profit structure contribute to its value?
How does physician compensation contribute to its value?
How does architecture contribute to its value?
What suggestions do you have for Mayo to increase its brand value?

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project management 314

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Resources: Project management: The managerial process (6th ed.), the final project charter, and final project plan.

Write a 1,400- to 2,100-word Project Implementation Plan for the project selected (attached).

  • Human Resources Plan: This plan should include roles and responsibilities, a project organization chart, and a staffing management plan. Your plan should:
  • Analyze the roles and responsibilities in the following areas: Role, Authority, Responsibility, and Competency which are needed to complete a project.
  • Include a project organization chart that displayed project team members and their reporting relationships.
  • Provide a staffing management plan that included how human resource management requirements will be met by including when and how project team members will be acquired and how long they will be needed.
  • Quality Management Plan: This plan should include the quality management plan for implementing the organization’s quality policy and the quality metrics. Your plan should:
  • Examine how the organization’s quality policies will be implemented.
  • Explain how the project management team plans to meet the quality requirements set for the project.
  • Procurement Plan: This plan should identify the types of external resources that must be secured, the process for selecting and managing these external resources, and the metrics to evaluate the external resources. Your plan should:
  • Describe how a project team will acquire goods and services from outside the performing organization.
  • Evaluate how the procurement processes will be managed from developing procurement documents through contract closure.

Format your paper consistent with APA guidelines. Tables may be used to format and organize the implementation plan. They can be included within the plan rather than at the end as normally required by APA guidelines.

 

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