You are require to complete a detailed analysis and present your case assessment, analysis, and…

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You are require to complete a detailed analysis and present your case assessment, analysis, and outside

research to the class based on the case study on ‘The Volkswagen Scandal: An Admission to Emission Fraud’.

The case study is available on your prescribed textbook:

Ferrell, O., Fraedrich, J. and Ferrell, L (2018), Business Ethics: Ethical Decision Making and Cases, 12th ed,

Southwestern, Cengage Learning

You are required to answer the questions located at the end of the case study and the questions are as

follows:

1. Explain how the culture of Volkwagen created this ethical scandal

2. While Volkswagen claimed to support ethics and sustainability, how can they recover from this

ethical disaster?

3. Do you believe this scandal will lead to tougher scrutiny of companies environmental claims in

the future? Why or why not?

Attachments:

Business-ethi….pdf
Business-ethi….pdf

 

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Markstrat ass 3

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Provide the following information for the second brand of your company:
12) What is the name of your brand?
13) What is the target market of your brand?
14) Explain the step-by-step process that you used to select your target market and include the GE Matrix that you created at the end of that process (for more information, review The step by step process for Targeting in BB > Content > Markstrat Material; 15 points)
15) Based on the Market Share data, who are the top three competitors of your brand? (Your top competitors are brands with the highest levels of market share in your target market; 3 points)
16) What are the Brand Awareness by Consumer Segment percentages of your brand and your top two competitors in your target market? (3 points)
17) What are the Brand Characteristics of your brand and your top two competitors? (3 points)
18) What percentage of your target market would choose Specialty Stores, Mass Merchandisers, and Online Stores to purchase a product in the Sonites Industry? (3 points)
19) What percentage of Specialty Stores, Mass Merchandisers, and Online Stores Carry your brand? (see Distribution Panel; 3 points)
20) How many units did you sell during the last period? What was the inventory at the end of that period (see Production Report)? What is Market size broken down by consumer segment (in thousands of units) estimations for next period (see Market Forecast)? (7 points)
21) What are the estimated Purchase Intentions by Consumer Segment percentages for your brand (see Consumer Survey & Panel; 5 points)?
22) Based on your answer to question 11, how many units should you manufacture in the current period? (8 points)

using http://markstrat7.stratxsimulations.com/
PAK: LMW-B26XY
Industry name: Berlin
Team name: S
Pass: 6637

Contrast two pairs (a vs b and then c vs d), so you will address 4 of the 6

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Contrast two pairs (a vs b and then c vs d), so you will address 4 of the 6

 

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What is the difference between mineral reserves and mineral resources?

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Mineral reserves are currently economically feasible. Mineral resources are currently or potentially economically feasible. They both answer the question ‘how much is left?’ and they seek this answer with geologic and economic considerations. Reserves can be viewed as a subset of resources. The McKelvey Box simplifies this difference by identifying economic feasibility and geologic certainty. The box consists of (from top to bottom, then right to left) reserves, marginal reserves, and demonstrated sub economic resources. Again, reserves are economically extractable at present. Marginal reserves are reserves if economic conditions change, and demonstrated sub economic resources exhibit data to show that the reserves are actually there. On the second column of the chart lie hypothetical resources which are undiscovered, but in known mining districts. And in the last column or section, there are speculative resources which are undiscovered and geologically favorable to exploration.

 

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