4 P’s Sport Marketing Assignment35 pointsDue Thursday, April 8 by 11:55pm
You are in charge of ticket sales for the New York Giants of the National Football League. The Giants play at MetLife Stadium, which has an official seating capacity of 82,500. Since hitting their peak in 2012 when they averaged over 80,000 fans per game, average attendance has gradually declined to the point where the Giants averaged less than 75,000 fans per game in 2019 for the first time in the stadium’s history. Additionally, no fans were permitted in the stadium during the 2020 season due to COVID-19.When providing your reasoning for answering the following questions, keep in mind the 4 C’s. Who are your consumers, what your company is, who your competitors are, and what the current climate (external) factors are. As we have discussed, one of the most important questions going forward for sport properties will be determining how to continue to get fans to attend live games when the at-home experience continues to increase in attractiveness…not to mention added COVID concerns. As such, you will detail a plan, hitting on key points of each of the 4 P’s, to increase ticket sales. Answer each of the following questions in full, with explanation of your choices. Backing up your explanation with facts/statistics will greatly strengthen your plan. You are focusing specifically on the New York Giants – not the entire league or other teams. Remember that the 4 P’s should act as a cohesive strategy – each decision impacts each of the other 4 P decisions, so the answers to these questions should be linked. As such, the overall plan should be explained in a way that displays integration between answers to each of the 4 specific questions.You can choose to answer each question separately, or write your answer as a paper that encompasses each of these issues.
1.(Chapter 8) For the purposes of this assignment, let us assume that ticket sales have reached the critical decision point of the product life cycle. Therefore, you must choose a Product Market Growth Strategy to focus on (Market Penetration, Market Development, New Product Development, Product Diversification) in order to prevent entering the decline stage. Explain which strategy you are going to utilize, and how you will utilize it to increase ticket sales.
2.(Chapter 9) Detail three different pricing methods you could use to best pair with the strategy you chose above. These three methods should work in conjunction with each other. Look at the examples on pages 272-273 (also the slides of the powerpoint) for an example. You’ll want to identify an overall objective of what you want to accomplish, and a strategy of how that objective can reasonably be attained. From there, detail how each pricing method could be utilized to help accomplish your objective.
3.(Chapter 10) Choosing a distribution system is most successful when we consider it in terms of the product we are trying to sell and the pricing methods we are utilizing. With each of these in mind, explain your system for getting information to potential consumers. Your focus here is specifically ticket sales. Will your system be simple or complex? If simple, are you sure your company has the resources to complete this on their own? If complex, what type of intermediaries will you use, and why? Provide justification either way.
4.(Chapter 11) The final touch is choosing the promotional methods we will employ to best inform our consumers. Focus on the four main categories of promotion methods (advertising, personal selling, sales promotions, publicity) and describe which ones you will use to sell tickets, how you will use them, and how they will be tied to the specific pricing methods you identified. Promotional methods should relate to each of the previous three answers – the growth strategy you chose, the pricing methods you selected, and the distribution system you outlined.

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Competency 4:
Social workers understand quantitative and qualitative research methods and their respective roles in advancing a science of social work and in evaluating their practice. Social workers know the principles of logic, scientific inquiry, and culturally informed and ethical approaches to building knowledge. Social workers understand that evidence that informs practice derives from multi-disciplinary sources and multiple ways of knowing. They also understand the processes for translating research findings into effective practice. Social workers:
use practice experience and theory to inform scientific inquiry and research;
The Signature Assignment in SWK 461 will require students to write a research proposal.
1. Students will need to write an Introduction to the research proposal describing major issues the study will attempt to address while addressing the broader foundation of the problem area. Student will also describe briefly the background of the problem area and why the study is needed. Student will describe the practical or theoretical significance of the problem area referring to the larger context of scholarly literature.
2. For the literature review, students will demonstrate their information seeking skills by identifying useful literature while critically appraising previously published research studies. The Literature Review will need to be organized in either chronological, thematic or methodological manners. The Literature Review must distinguish from what has been done to what needs to be done, rationalize the significance of your problem area, provide historical context, identify relationships between variables, relate ideas and theory to social work applications, all in an effort to synthesize and gain new perspectives.
3. In the Methods section students will create subsections and discuss in detail the Research Design, Sample, Instrumentation, Data Collection and a Data Analysis plan.
Research Design- student must classify which type of design (Single subject, One group, Two group designs). Students must briefly discuss the type of design, quantitative, qualitative or mixed. (1-2 paragraphs.)
Sample-students must describe a sampling method (probability or non-probability). Students must also discuss the strategy or why they chose the sampling methods. (1-2 paragraphs.)
Instrumentation-Student will describe how they will measure the variables. Student must provide a copy of instrument (placed in Appendix). Student must cite standardized measuring instrument (if applicable). Statement on reliability and validity. 1 paragraph for each variable
Data Collection-Student will describe how the data is to be collected-in detail, so that enough information is provided that the study could be duplicated. (1-2 paragraphs)
Data Analysis-student will make a statement why the data collection method is appropriate for the data analysis method. Students will submit a data analysis plan.
Example of plan (name of variable, name of instrument, measurement level, when data will be collected, how it will be analyzed). See workbook p. 151 (1-2 paragraphs)
• Introduction Section (2-3 pages)
i. Student describes problem (statement of problem)
ii. Purpose of the study
iii. Significance of the study
• Literature Review (5-6 pages)
i. Information seeking skills
ii. Critical Appraisal skills
• Methodology (2 pages -roughly)
i.​Student will discuss research design
ii.​Sample- students describe how research participants will be selected
iii.​Instrumentation-student will describe how the will variables be measured
iii. Data collection- student describes how the data will be gathered
iv. Data Analysis-student will describe how data will be analyzed
200 pts. 8-10 pages APA style, 10-12 references Appendix, use a Heading structure for each area
Dimensions: Knowledge & Skills

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Social workers understand quantitative and qualitative research me appeared first on homework handlers.