750 1000 Word Summary Marketing Plan

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Develop a 750-1,000-word executive summary of your organization’s (or one you know
well) annual marketing plan.

Summary should and include a brief situation analysis, marketing objectives, strategies, tactics, financial considerations, and a timetable for implementation.

Prepare this assignment according to the APA guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.

This assignment uses a grading rubric. Instructors will be using the rubric to grade the assignment; therefore, students should review the rubric prior to beginning the assignment to become familiar with the assignment criteria and expectations for successful completion of the assignment.

RUBIC

Executive summary is comprehensive, accurate, and persuasive; definitions are clearly stated. Research is adequate, timely, and relevant, and addresses all of the issues stated in the assignment criteria

Prose is free of mechanical errors. Writer is clearly in command of standard, written, academic English.

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フィロソフィ PHILOSOPHY DI LORENZO SERAFINI レディース ジャンプスーツ つなぎ オールインワン 【ラッフルトリム ジャンプスーツ】：Ripostiglio

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フィロソフィ PHILOSOPHY DI LORENZO SERAFINI レディース ジャンプスーツ つなぎ オールインワン ラッフルトリム ジャンプスーツ
フィロソフィ PHILOSOPHY DI LORENZO SERAFINI レディースジャンプスーツ {ギフトラッピング}
商品番号:ZnIib-6118652065303841

価格 77,400円当店通常価格 154,800円

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Accounting 19948229

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Please use the following guidelines:

1. Each student will pick two publicly traded companies for two fiscal years. Students will use www.sec.gov (Securities and Exchange Commission) website to obtain information regarding the annual reports and the related material.

2. These publicly traded companies should be in the same industry (Example – Manufacturing, Financial, Utilities etc.).

3. On the SEC website students will look for the following fillings:

a. Annual Report (10-K Report)

b. Proxy Statements (DEF filings). These proxy statements are filed generally within 2 or 3 months after Annual Report. 

4. From the Annual (10-K) report students will provide the following information:

a. Company profile and history.

b. Financial information – Net Income, Total Assets and other financial information for calculating various financial ratios. Students have a choice in selecting these ratios (use any 5 financial ratios). Students are required to use the same ratios for both the companies. 

c. Students are required to report the current stock price for the companies. 

d. Independent Auditor’s Report. Students will determine the type of audit opinion presented in the Audit report (Unqualified, Qualified, Disclaimer or Adverse). 

5. From the Proxy (DEF) filings students will provide the following information:

a. Students can find information related to Audit Fees and background information of the Key Officers of the company. 

b. Students will report any changes in the Auditor from the prior year and report any reason given for such a change.

6. After providing the aforementioned information students will finally provide their analysis regarding the better company to invest.

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Write a 1 page essay addressing the discussion questions. Adhere to APA formatting and cite all sources. Should criminal charges be considered in this case, if accurately reported? Discuss your answer.

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Write a 1 page essay addressing the discussion questions. Adhere to APA formatting and cite all sources. Should criminal charges be considered in this case, if accurately reported? Discuss your answer.

1. Discuss the issues of integrity in this case.

2. Should criminal charges be considered in this case, if accurately reported? Discuss your answer.

3. Why did you choose to respond to this story?

4. How is integrity displayed in your clinical

#1 Wrong Operation Doctor (ethics and integrity)

Hospitals find it hard to protect patients from wrong-site surgery.

Last year a jury returned a $20 million negligence verdict against Arkansas Children’s Hospital for surgery performed on the wrong side of the brain of a 15-year-old boy who was left psychotic and severely brain damaged. Testimony showed that the error was not disclosed to his parents for more than a year. The hospital issued a statement saying it deeply regretted the error and had “redoubled our efforts to prevent” a recurrence.

So, what happened? “Health care has far too little accountability for results … . All the pressures are on the side of production; that’s how you get paid,” said Peter Pronovost, a prominent safety expert and medical director of the Johns Hopkins Center for Innovation in Quality Patient Care. He added that increased pressure to quickly turn over operating rooms has trumped patient safety, increasing the chance of error.

Kenneth W. Kizer, who coined the term “never event” nearly a decade ago when he headed the National Quality Forum, a leading patient safety organization, said he believes reducing the number of errors will require tougher reporting rules and increased transparency.

Source: Boodman, S.G. (2011). Kaiser Health News,The Washington Post. Pozgar, 4th ed., p. 43 (integrity)

 

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