Please respond to the following: “Lateral Marketing Strategy”

• Assess the value of target marketing as an effective health care marketing strategy. Appraise the degree to which vertical and traditional segmentation help marketing managers use target marketing strategies. Support your rationale with at least two (2) specific examples of target marketing within a health care organization with which you are familiar.
• Evaluate the impact of lateral segmentation in encouraging marketing managers to look broadly at markets in order to identify previously overlooked opportunities. Provide at least one (1) specific example of quality initiatives within a health care organization

 

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Stakeholder Engagement Plan – Part 4

This week, you will complete the final sections of your Stakeholder Engagement Plan using the following resources:

Stakeholder Engagement Plan Template

Article: “Lessons Learned from Managing the Design of the ‘Water Cube’ National Swimming Centre for the Beijing 2008 Olympic Games”

Use the Water Cube project article as the context for this Assignment, and the Stakeholder Engagement Plan Template as your guide. Complete Sections E and F of your Stakeholder Engagement Plan. The requirements for the content and length of each section are provided in the template.

For this Assignment, address the following for the Water Cube project:

Stakeholder Engagement Strategies

• Explain how stakeholders will be engaged in the project on an ongoing basis.
• Describe strategies for managing stakeholder expectations.
• Explain the ways in which managing stakeholder engagement is related to project success.

Stakeholders and Change Management

• Explain how project changes will be managed for the project
• Explain how project changes will be communicated to the project stakeholders
• Describe ways in which conflict among project stakeholders can be handled

References:

Project Management Institute. (2017). A Guide to the Project Management Body of Knowledge (PMBOK® Guide). Sixth edition. Newtown Square, PA: Author.

Zou, P. X. W., & Leslie-Carter, R. (2010). Lessons learned from managing the design of the ‘Water Cube’ National Swimming Centre for the Beijing 2008 Olympic Games. Architectural Engineering and Design Management, 6(3), 175–188.

 

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