quantitative research 13 – My Nursing Experts

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Assignment: Module 2
Quantitative Research
Write a fully developed and detailed APA essay addressing each of the following points/questions. There is no required word count; be sure to completely answer all the questions for each question in detail. Separate each section in your paper with a clear heading that allows your professor to know which bullet you are addressing in that section of your paper. Support your ideas with at least one (1) source using citations in your essay. Make sure to cite using the APA writing style for the essay. The cover page and reference page are required. Review the rubric criteria for this assignment.
Conduct a literature search to select a quantitative research study related to the problem identified in Module 1 and conduct an initial critical appraisal. Respond to the overview questions for the critical appraisal of quantitative studies, including:

Is this quantitative research report a case study, case control study, cohort study, randomized control trial or systematic review?
Where does the study fall in the hierarchy of evidence in terms of reliability and risk of bias?
Why was the study done? (Define the problem and purpose.)
Were the steps of the study clearly identified?
What was the sample size?
Are the measurements of major variables reliable and valid? Explain.
How were the data analyzed?
Were there any untoward events during the conduct of the study?
How do the results fit with previous research in the area? (This may be reflected in the literature review.)
What does this research mean to clinical practice?

Additionally, be sure to include the rapid appraisal questions for the specific research design of the quantitative study that you have chosen. These can be found in Chapter 5 of the textbook (Melnyk and Fineout-Overholt, 2015).
This critical appraisal should be written in complete sentences (not just a numbered list) using APA format.
Provide a reference for the article according to APA format and a copy of the article.
Note: Model 1 of this research topic was written by Dr. Hill. I will attached it so that the writer can use it as a guide to continuation.
 
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Developing A Marketing Plan 19883525

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Assessment Resource Summary

 

Unit Details

BSBMKG609 Develop a marketing plan

 

Assessment Type

This is a summative assessment,   this assessment needs adequate practice prior to undertaking this assessment.

 

Assessment Methods

  

Project and PPT

Assessment 2 Task 2 – Project Work and Presentation

Submission Details

The assessment task is due on the date specified by your assessor. Any variations to this arrangement must be approved in writing by your assessor.

Submit this document with any required evidence attached. See instructions below for details.

Assessment description

This assessment his divided in four (4) sections. This assessment requires you to devise a marketing strategy, plan marketing tactics, prepare the marketing plan and present and adjust the marketing plan.

Procedure

Section 1:  Devise a marketing strategy

Write a report that outlines the marketing strategies required for a marketing plan. You may use the case study scenario in Annex VII to complete the tasks.

Also read: Marketing Plan for SPAR

1. Evaluate the options for marketing opportunities.

a. Provide a summary of the organisation’s business structure and products/services it provides.

b. Address the organisational objectives.

c. Evaluate the risks and returns in the selection process.

2. Identify the organisation’s strengths and opportunities in line with its current capabilities and resources.

a. Complete a SWOT analysis.

b. Complete a gap analysis.

c. Identify at least two possible alliances, and weigh up the advantages and disadvantages.

3. Develop feasible marketing strategies for the product/service.

a. Identify the strategies for pricing, placement and promotional channels.

b. Describe a marketing mix, such as the people, processes and physical evidence.

c. Identify the target market segmentation.

d. Recommend marketing strategies and explain how they align with the organisation’s strategic direction.

4. Develop a marketing performance review strategy. The strategy must be able to:

a. Measure the organisation’s marketing performance using marketing metrics such as numbers of clicks, conversion rates and return on investment (ROI).

b. Review organisational performance, such as by using progress reports.

Section 2:  Plan marketing tactics

More to read: PESTL Analysis Assessment Task

5. Write a report that details a tactical plan for implementing each of the marketing strategies you recommended.

a. Develop a coordination and monitoring mechanism for scheduled activities, such as a work schedule or project management application. This includes:

· Detailing a budget for implementing the marketing strategy

· Identifying the people responsible for tasks, including internal and external stakeholders such as suppliers and specialists.

b. Explain how the strategies are achievable in line with the organisation’s objectives, capabilities and budget.

c. Explain how the tactics meet legal and ethical requirements.

d. Identify ways to review the ongoing performance against the objectives and budget, and adjusted if required. 

Section 3:  Prepare the marketing plan

6. Develop a marketing plan.

a. Meet organisational and marketing objectives.

b. Incorporate marketing approaches and a strategic marketing mix.

c. Ensure there is a rationale for objectives and information that supports the choice of strategies.

Section 4:  Present and adjust the marketing plan

7. Present the marketing plan in the required format and time frame using appropriate language and nonverbal techniques. The format could be:

· written report

· slideshow presentation

· spreadsheet

· combination of methods.

8. Make adjustments to the marketing plan in response to feedback from key stakeholders. Feedback may be obtained through:

· evaluation forms

· listening and questioning via face-to-face interviews ? group feedback sessions ? online surveys.

9. Disseminate the plan to key stakeholders for implementation in the required time frame. This may be via:

· email

· team meetings

· project management applications.

Specifications

You must submit:

1. Report on marketing strategies (Task 1 – 4)

2. Tactical plan (Task 5)

3. Marketing plan (Task 6)

4. Marketing scorecard (Task 6)

5. Evidence of marketing plan presentation (Task 7)

6. Feedback from key stakeholders (Task 7)

7. Adjusted marketing plan (Task 8)

8. Evidence of distribution of updated plan to key stakeholders (Task 9)

Annexure 1 Marketing plan evaluation form

  

Presenter:   ……………………………………………….

Date:   ………………………………………………………

Participants

? Colleague/peer

? Other (specify)…………………

  

To what   extent did the marketing plan give clear information in relation to the   following?

Yes

Somewhat

No

Comments

 

1. The marketing challenge

 

2. The market research that has   been conducted

 

3. Customer analysis and   perceptions

 

4. Competitor analysis

 

5. Alliances and collaborators

 

6. Summary of SWOT analysis

 

7. Market segmentation

 

8. Alternative marketing   strategies

 

9. Recommended marketing strategy

 

10. Description of the four Ps –   product, pricing, positioning and promotion

 

11. Short- and long-term   projections

 

12. Rationale for marketing   strategies

 

13. Evaluation and monitoring   strategies

Additional comments

…………………………………………………………….……………………………………………

………………….…………………………………………………………….…………………………

……………………..…………….…………………………………………………………….………

…………………………………….…….…

Annexure 2 Marketing budget template

Marketing budget

  

Title:

Objective   and target outcome:

Customer   segment:

 

Task

Cost

Approval   signature

 

Production   budget:

 

1

 

2

 

3

 

4

 

5

 

6

 

Promotion   budget:

 

1

 

2

 

3

 

4

 

5

 

6

Annexure 3 Marketing scorecard template

Marketing scorecard

Identify the expected outcomes from the marketing strategy.

Marketing objective

description

Activity/go

al

Target time

frame/deadline

Key performance

indicators

Marketing objective 1:

Marketing objective 2:

Marketing objective 3:

Annexure 4 Sample marketing plan outline

This is a sample of the type of information that may be included in a marketing plan. Students may use this document to help them complete Assessment Task B. Marketing plan outline

1. Marketing plan statement

Overview of the marketing plan’s general goals.

2. The challenge

A brief description of the product that is to be marketed and the associated product goals, such as predicted sales forecasts, sales figures and strategic goals.

3. Market research

Company analysis, featuring:

· goals

· focus

· culture

· strengths

· weaknesses

· market share.

4. Customer analysis and perceptions Analysis of the target market, including:

· number

· type

· value drivers

· decision process

· concentration of customer base

5. Competitor analysis Market position, including:

· strengths

· weaknesses

· market share

6. Alliances and collaborators

Outline of subsidiaries, joint ventures, possible distributors, etc. SWOT analysis

A SWOT analysis of the business environment can be undertaken by considering factors such as:

· the company’s internal attributes – these can be classed as strengths and weaknesses

· the external environment will usually present opportunities and threats.

7. Market segmentation

Present a description of the market segmentation that addresses the following:

· description

· sales percentages

· customer wants and needs

· how the customer will use the product

price sensitivity.· how to reach the customers ·· product support requirements 

8. Alternative marketing strategies

The alternatives that will be considered before reaching the recommended strategy. These may include:

· product discontinuance

· product re-branding or re-positioning, e.g. as a premium product.

9. Recommended marketing strategy

Explanation of why a strategy was made redundant or rejected and why a strategy was selected, which will include the marketing mix decisions, and the four Ps (product, price, place and promotion).

10. Product

Any product decisions need to consider the actual product advantages and how they will be used to leverage the product. The product decisions must include:

· the name of the product (brand name)

· quality

· scope of the product line

· product warranty (if applicable)

· product packaging.

11. Pricing

Explanation of the pricing structure or strategy for the product, expected volume and the decisions around pricing variables, including:

· list price

· discounts

· bundling

leasing options.·· payment terms and financing options 

12. Distribution/positioning

Where the product will be placed, such as:

criteria for distributor evaluation·· distribution channels that might include direct, retail, intermediates and distributors 

· distributor margins

· distribution locations

· logistics such as warehousing, transportation and order fulfilment processes.

13. Promotion

Analysis of how much advertising is needed and which media should be used that takes into consideration:

· public relations

· promotional programs

expected results of the promotion.·· promotional budget to ensure break-even point 

14. Short- and long-term projections

Outline of expected short-term and long-term results. This includes an explanation of any specific actions that will need to be undertaken to achieve this, and forecasts of revenues and expenses.

15. Rationale for strategies

Summary of research and analysis that provides a rationale for the strategies chosen.

16. Evaluation and monitoring strategies

Outline of the methods used to evaluate and monitor the chosen marketing strategies once they are implemented.

17. Supporting documents

Supporting documents may include:

· marketing scorecard

· marketing budget

· work schedule

· data and metrics

· performance review strategies.

Annexure 5

SWOT analysis template

  

Strengths

Weaknesses

     

Opportunities

Threats

    

Annexure 6

Work schedule template

  

Promotion   tactic:

 

Task   details

Deadline

Cost   allocation

Responsible   owner

        

1

 

2

 

3

 

4

 

5

 

6

 

Promotion   Tactic:

 

1

 

2

 

3

 

4

 

5

 

6

 

Promotion   Tactic:

 

1

 

2

 

3

 

4

 

5

 

6

Annexure 7

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Critical Analysis Paper 19883993

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Describe an example of a contract that you or someone you know entered into (e.g., rental agreement, cell phone agreement, property purchase or lease [e.g., car, home, furniture, etc.], home or car repair, or student loan agreement). In your description, be sure to provide specific contractual details including parties and subject matter involved. You must also address the following: Define the five essential elements of an enforceable contract, and demonstrate how each element relates to your example. Explain the circumstances of a breach of contract in your example, and discuss possible remedies.

The paper must be three to four pages in length (excluding title and reference pages) and formatted according to APA style as outlined in the Ashford Writing Center. You must use at least two scholarly sources other than the textbook to support your claims. Cite your sources in-text and on the reference page.

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cis 200 business analysis 6

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How do you evaluate your solution? What was the goal? How do you know if you met your goal?

Requirements analysis of your project is required.

  • During the elicitation stage, you encountered a new requirement. Provide answers in a traceability matrix for the following:
  • Review the results from the elicitation process and transform them into a need for your project.
  • Analyze the need for change.
  • Make sure you check for any dependencies on other requirements, time, cost, and scope changes.
  • Provide any outcomes that you believe could result if the solution was not built.

How do you know if your solution was a success? Are there any measurements that a Business Analyst can use to provide data on the success of the project?

  • Read Chapter 8 (Solution Evaluation) of the IIBA Book.
  • Go to Lynda.com and watch Implementing and Closing your Project of the Business Analysis Fundamentals course.
  • Do research on the internet and find a recent change that a name brand made, for example, Google changing their logo or Starbucks changing the red cup at the holiday season.
  • Gather and report on any cultural changes, stakeholder impact, or operational structure changes that were done or not done.
  • Describe how they collected and validated the performance of the solution.
  • Describe any risks that could be encountered as the solution is measured against the outcomes.
  • Based on your findings, be ready to tell the class your opinion on if the solution was a success and what measurements suggest it was a success.

Evaluating a solution takes time and energy. Is it worth it?

  • After a project, lessons learned are usually facilitated by the Project Manager. As a Business Analyst on the team, what types of analysis would you be looking for on the implementation of your requirements to make sure they meet the solution’s evaluation.

For your task, submit the deliverable for your personal project. Include the following:

  • An analysis of the need for the change.
  • Make sure you check for any dependencies on other requirements, time, cost and scope changes.
  • Recommend a solution that addresses the need.
  • Explain why and how the recommended solution meets the needs of the users.
  • Provide at least 2 benefits supporting the change.

 

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Use Discount Code “Newclient” for a 15% Discount!

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