This criterion is linked to a Learning OutcomeFormatAdheres to report format beginning on p. 294 of textbook. • Title page formatted correctly and is visually pleasing. • Table of contents formatted correctly and is visually pleasing. • Table of illustrations formatted correctly and is visually pleasing. • Executive summary formatted correctly and is visually pleasing. • Headings effectively worded and formatted correctly. • Page numbers used. • Appendixes formatted correctly.

5.0 pts

This criterion is linked to a Learning OutcomeCritical Thinking and Analysis• Considers appropriateness of product to target country from several facets or perspectives. • Material clearly communicated, focused, specific. • Level of thinking and analysis is strong. • Content tailored to needs of chief operating officer, as assigned. • Insightful, creative approach to the project and is worth developing. • Demonstrates understanding of assignment.

35.0 pts

This criterion is linked to a Learning OutcomeDevelopment and Structure• Organization of the paper is apparent, coherent and contributes to overall goals. • Insightful, specific, focused development of the main purpose is effectively organized in paragraphs. • Sophisticated transitional devices help to develop one idea from previous one or to identify their logical relations. • Reader effortlessly guided through writerâ€s chain of reasoning or progression of ideas.

30.0 pts

This criterion is linked to a Learning OutcomeUse of Research• Uses sources appropriately and effectively, with a clear understanding of the business audienceâ€s expectations. • Research sources used help develop and exemplify the overall purpose of the writer. • Bibliography demonstrates depth in analysis and understanding of needs for the project. • Sources, including data tables or other visuals, are clearly and accurately represented and smoothly integrated into writerâ€s purpose.

15.0 pts

This criterion is linked to a Learning OutcomeLanguage and Style Conventions• Writing is styled and eloquent, with an easy flow, rhythm and cadence. • Sentences have clear purpose and varied structure. • Sentences and paragraphing show skill with business writing conventions (i.e., concise, active voice, words chosen are strong and familiar). • Words chosen for their precise meanings and appropriate specificity, illustrating facility with business discourse. • Mechanics (spelling, punctuation, grammar, usage, and paragraphing) enhance readability and purpose. • Use of APA for references (in-text and on references page) is correct and appropriate for a short business report. • Writing is free of errors, evidence of careful editing and proofreading.

15.0 pts

Total Points: 100.0