Discussion questions: Through a published schedule and set of guidelines, the Centers for Disease Control and Prevention (CDC) and public health officials recommend that every child receive certain vaccinations by age 6. What are the benefits of this recommendation to public health officials, to the community and to other children? Some parents and health care professionals question the CDC’s recommendations and decide not to vaccinate their children, while others, like Jennifer Margulis, choose to vaccinate their children along an alternative schedule. How might her decision affect both her own children and others? In what ways is vaccination different from other types of personal health decisions?
Who should be involved in deciding whether children receive a specific vaccine? Should the government have the right to compel vaccination? Should parents have the right to refuse it? What role has Jenny McCarthy and Handly had in the vaccine debate? Do you agree with disagree with her? Describe Andrew Wakefield’s research published in The Lancet?  What connection is there with vaccines and autism? Explain. What is “herd immunity” and how related to vaccine use? What recent extremely contagious disease has brought this issue back into the news?
Why might some people be especially concerned about having their children in schools that have vaccinations optional?

    10. What is the San Diego connection? Links here San Diego connection (Links to an external site.)  (Links to an external site.) and here (Links to an external site.) to this story?

              Video link is http://www.pbs.org/wgbh/pages/frontline/vaccines/view/

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 Marketing Plan PresentationAssignment

As the final step in your marketing plan, you will create a narrated PowerPoint presentation. Your presentation should be about 7-8 minutes long and cover all the major parts of your project.

The Presentation

A narrated presentation to the class not to exceed seven (7) minutes in length. You should assume that you are presenting your plan to a potential investor or lender – a professional business audience (think TV’s Shark Tank).

Keys to a successful presentation:    

•           Professionally prepared slides

•           Presentation skills count – enunciation and correct pronunciation is important

•           Avoid background noise

•           Do not read the slides – tell your story

•           Be prepared for the discussion in Module 8 – your classmates will provide feedback on your presentation

Your slides should follow this format and sequence:

•           Cover slide which includes your name and project

•           You may have optional slide(s) with pictures or relevant images

•           Product description with FAB – 2-3 slides

•           SWOT  – 4 slides (one each factor)

•           Segmentation – 2 slides (one each segment)

•           Supply chain – 1 slide – should be similar to the chart in the written plan

•           IMC – will vary, but commonly 3-5 slides

•           Closing

•           Reference list – you are required to keep a list of all sources other than the course materials (text, module content, this guide) used to develop your plan.  Include these as your final slide.

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