Data-mining-discussion-help

Data mining is a collection of computer technologies that analyze information to discover previously unknown and potentially useful information, including relationship s and patterns. By applying data mining technologies you can predict future sell trends and customer behaviors. You can identify patterns of financial fraud and terrorist attacks.

Before you start the discussion, read the following reference:

• Joseph, M. V. (2013).
Significance of Data Warehousing and Data Mining in Business Applications.
International Journal of Soft Computing and Engineering (IJSCE),
3(1).
ISSN: 2231-2307. Retrieved from
http://citeseerx.ist.psu.edu/viewdoc/download?doi=…

Respond to the following:

• Explain why data mining has become so important in today’s business world.

• In the above article, the authors listed application areas of data mining technologies in business, which include government, finance, banking, and marketing. Please identify one application area and conduct research on the Internet to find out how data mining is being studied and applied in these areas. Please remember to put your own thoughts and opinions on these business applications.

 

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International Marketing Fenty Beauty

Complete the following sections (Fenty Beauty is the product)

-Brand Development and Management

Discuss your brand development and brand management in the host market, and compare and contrast them with domestic brand development and management strategies for the same product.

-Product standardization and adaptation

Evaluate the use of product standardization and adaptation, and discuss your use of one or a combination of both approaches.

-Product Pricing

Evaluate common strategic objectives associated with international pricing, and create a pricing plan that achieves purchasing power parity with competitive products in the host market.

-Foreign Currency Implications

Analyze the host country’s currency exchange rate with the U.S. dollar, and explain how changes in currency value may affect your marketing programs and pricing.

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Case Study Auctions And Dynamic Pricing 19919555

 Due in 18 h CASE STUDY: AUCTIONS AND DYNAMIC PRICING Case Study: Auctions and Dynamic Pricing Overview

There are many types of auctions, each with strengths and weaknesses at uncovering the real price or value of an item. Auctions are widely used in finance, e-commerce, and e-games. They are also widely used to generate revenue for not-for-profit organizations. 

The following video describes auctions as price discovery mechanisms: The Ideal Auction.

Use the video on auctions and at least three academic or high-quality business publications (see acceptable types below) to compare and contrast English auctions and Dutch auctions, and sealed-bid first-price auctions and Vickery auctions. Instructions

Address the following questions in 5 pages: Compare and contrast how each of the following uncovers value: English and Dutch auctions. Sealed-bid first-price auctions and Vickery auctions. Compare and contrast surge pricing and congestion pricing. Give an example of each currently in use. Identify three examples of auctions used in finance, e-commerce, and/or e-games. Explain the following in-depth: The need for an auction to uncover value in the product or service. How the type of auction used to uncover the value of the product or service is better at uncovering value than other types of auctions. What are the advantages or disadvantages of auctions as revenue generators for not-for-profit organizations? Suggest ways in which a for-profit company, such as the company for which you work or a company for which you aspire to work, can use auctions or dynamic pricing to better uncover value and increase revenue.

This course requires the use of Strayer Writing Standards. For assistance and information, please refer to the Strayer Writing Standards link in the left-hand menu of your course. Check with your professor for any additional instructions. Acceptable Types of Publications

A high-quality, professional business publication is one that is primarily directed at reporting or analyzing the workings of the business. Examples are the Wall Street Journal, Bloomberg, and Reuters. Avoid general news publications such as USA Today, the Washington Post, and the New York Times. Other articles and resources can be found at the Strayer Library.

Please do not rely on Wikipedia, Investopedia, or similar websites as references at any time in this course.

The specific course learning outcome associated with this assignment is: Propose ways in which a company can use auctions to better uncover value and increase revenue.

Please note the above submission rules are no longer applicable to this assignment per university policy.  There is one and only one submission opportunity.  Please do not do a submission test and note that the instructional team will evaluate the similarity report and contact you if there is an issue.

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