“The Importance of Leadership in Change Management”

Please respond to one (1) of the following:

• Select a leader, either past or present, you would like to emulate, and highlight the characteristics that make him / her an effective leader. Based on the information you have learned regarding leading sustainable change, choose three (3) characteristics that enable the leader you selected to successfully implement effective, sustainable change. Support your answer with solid theoretical evidence.
• View the video titled “Steve Jobs Talks about Managing People” (2 min 26 s) below. You may also view the video at https://www.youtube.com/watch?v=f60dheI4ARg. Reflect on his description of his role as a leader at Apple and the structure of the organization. Based on the information provided as well as theoretical concepts of change management, choose three (3) functions that Jobs performs as a leader, and discuss how they attribute to the success of the company.

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Revitalizing a Brand Essay Assignment PaperRead the case study titled “Revitalizing a Brand”, located in the online course shell. Use the Internet or Strayer databases to research the branding and communication strategies of one (1) health services organization that is similar to the health services organizations mentioned in the case study. Revitalizing a Brand Essay Assignment Paper.Write a four to six (4-6) page Revitalizing a Brand Essay Assignment Paper in which you:ORDER A PLAGIARISM-FREE PAPER NOW

Describe the current marketing communication, identity, and brand position of Plaza Home Health Services.
Conduct a Strengths Weaknesses Opportunities Threats (SWOT) analysis associated with the current marketing communication, identity, and brand position of Plaza Home Health Services.
Assess the importance of benchmarking in Plaza Home Health Services’ development and implementation of an effective brand strategy (marketing communication, identity, and brand position).
Compare branding and communication strategies of a similar health services organization with that of Plaza Home Health Services. Determine whether or not Plaza Home Health Services should apply additional best practices into its current branding and communication strategies. Provide a rationale and support for your response.
Use at least five (5) quality academic resources. Note: Wikipedia and other Websites do not qualify as academic resources. Revitalizing a Brand Essay Assignment Paper

Your Revitalizing a Brand Essay Assignment Paper must follow these formatting requirements:

Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length. Revitalizing a Brand Essay Assignment Paper. RevitalizingABrand

 
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