total of words 3000
with out similarity
requirement:
1. Choose any one electronic product, for which you have sufficient access to information. Provide a brief introduction to the subject and the product under review
2. Now discuss how the different factors of the macro-environment affect marketing activities of this electronic product. Identify the various macro-environmental factors that affect the marketing activities and analyse. The report should include discussion on political, economical, socio-cultural and technological factors. It should also analyse the impact of such macro-environmental factors on the marketing adfvitis df the marketer for the product.
3. Also discuss how the different factors of the micro-environment affect marketing activities of this electronic product.
4. Discuss the segmentation and targeting strategy used by the marketer for the chosen electronic product Provide theoretical understanding of segmentation and targeting Elaborate the benefits of segmentation and targeting to any organization. Based on the above theoretical understanding, apply the concept to identify the basis of segmentation used by the marketer Similarly, identify the target segment chosen by the marketer for the product. Provide reasons to support their choice.
5. Discuss the marketing mix used by the marketer for the chosen product. . Provide theoretical understanding for each element of the marketing mix (iLe. product, price, place and promotion) Study the marketing mix strategies used by the marketer in order to achieve competitive success
6. Present a comprehensive conclusion based on the above study.
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