mkt571 understanding target markets

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Purpose of Assignment

To develop effective relationship marketing, a company must first understand its targeted consumers’ buying influences and behaviors. This week’s assignment is the first part of the development of a marketing plan. It provides the foundation of the marketing plan and introduces the student to a variety of diagrammatic tools for understanding a business.

Assignment Steps

To develop effective relationship marketing, a company must first understand its targeted consumers’ buying influences and behaviors. In Week 2, create the Research section of your plan.

Create the research section of your marketing plan in minimum of 700 words.

Include at least 3 elements of the Research List of Topics (see list below):

  • Research List of Topics:
  • Primary Research
  • Secondary Research
  • Consumer Analysis
  • Customer Profile
  • Continuous Consumer Monitoring & Research
  • Environmental Scanning
  • Identify Market, Economic, Technological, Regulatory, Legal, Social, and Ecological Forces
  • Current Opportunities
  • Potential Future Opportunities
  • Current Threats
  • Potential Future Threat
  • Diagrams are not required but can be used to provide clarity and conciseness. Diagrams (and subsequent discussion) can include SWOT (emphasizes internal market–Strengths, Weakness, Opportunities, Threats) TOWS (emphasizes the external market–Threats, Opportunities, Weakness, Strength), PEST (Political, Economical, Social, Technological), SOAR (Strengths, Opportunities, Aspirations, Results), and/or STEEP (Social, Technological, Environmental, Economical, Political). All diagram(s) should be in APA format and must include a subsequent discussion of the diagram(s) providing insight and clarity.

Develop the first two parts of the Target Market section, which includes an overview of the demographics (age, income, family members, and birthdays) and psychographics (activities, interests, and opinions) analysis. This is not a detailed analysis but an overview (basic trends and insights from the data that is presented in annual reports and other SEC type filings).

Explain the insights you have gained from your inspection and analysis of the demographic and psychographic information you have found.

This assignment will be incorporated into your overall marketing plan for Week 6.

Format your assignment according to APA guidelines.

 

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reflective journal 82 – The Nursing Hub

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CLINICAL REFLECTIVE JOURNAL

Through reflective thought the student will compare and identify how their activities and observations relate to various management theories.

Submit a clinical journal from your clinical experience, you will analyze your clinical experience and relate how the experience applies to concepts of nursing leadership. Integrate at least one of the outcomes below in your journal. Support your journal write-up with at least one peer-reviewed, journal reference.
(Objective)

Examine how caring behaviors were utilized or observed and positively influenced client outcomes

*****Use the case study attached to write a clinical journal and relate it with the objective above( At least a full page is OK
in text citation is required as well
 
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Discussion Technologies For Continuous Monitoring

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Evaluate some technologies that can help with continuous monitoring. One example of many is Cyberscope, an automated reporting tool for security reporting that receives recurring data feeds to assess the security posture of IT systems. Discuss the pros and cons of using continuous monitoring tools and make other suggestions to improve continuous monitoring.

In the second week, discuss the major challenges in continuous monitoring of information systems security.

*will send 2 classmates after completion of discussion so you can respond!

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Security Paper 19687337

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For this assignment, you will play the role of the person charged with providing security services at a private sector entity of your choosing. In your introduction, offer pertinent information regarding this organization (i.e. operations, services, employees, internal and external resources, identified threats and hazards, etc.). Then, as it relates to core responsibilities and identified areas of risk, provide appropriate details and examples regarding detection systems that would be employed at this location, as well as the role integrated identification technology with play as well.

Length: 5 pages double spaced, 1″ margins, 12 pitch type in Times New Roman font left justified format. Cover page and reference list do not count towards the page count.

Citations/References:  Utilize five (5) scholarly sources in your paper and your paper should be in APA style for this assignment.

Submission:  All work will be prepared in Microsoft Word 

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