Internet Assignment Description – For this assignment, you will need to select a small or mid-sized company operating in South Florida or internationally (could be the company you currently work for or a company a family or friend works for) and answer the questions below for the selected company. This assignment needs to be 2 to 4 pages single-spaced and must include related chart and/or graphs. Report presentation will count toward the assignment grade. What is the name of the company and what are some of the company’s products and services? Why did you choose this company for the assignment? What is the name and position of the manager and/or owner who you interviewed for this assignment? Who are the company executive officers? Include an organizational chart. Who is the company’s target market? Discuss demographics, psychographic, geographic and behavioral variables. Apply the Porters 5 Forces model to the company’s industry and indicate which factors are high and/or low and the interpretation of the factors. (i.e. If you feel barriers to entry is high, explain your reasoning). Develop a SWOT Analysis model for the company. Apply the Product Life Cycle model to the company overall. What is the company’s unique selling proposition? Discuss in detail. What is the company’s sustainable competitive advantage? Discuss in detail. You may include other information you feel is important for this assignment ——————- The company is a newly launched tequila brand who’s owned by a celebrity who is well liked and one of the most followed celebrities on social media and has followers from all different walks of life, you can call it Tequila Q, it produces tequila in Mexico and sells currently in the USA to both on premise (Bars & Restaurants) and off premise (retailers), its on of the fastest growing tequila brands and currently is one of the top category leaders . I picked this company because I work for it, I’m the director of sales. I interviewed the CEO, his name is Mr E, F is the CFO, there is advocacy director, a social media manager and a brand director and myself running the sales (must include an organizational chart). The target consumer is anyone from 21 years old and older, all backgrounds and ethnicities. The tequila retails for a very affordable price point to give any drinker accessibility to purchase it.
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