Topic StatementIn the final week of this course, you will design an intervention to address a specific problem you have identified utilizing social psychological insight. To ensure proper preparation

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Topic Statement

In the final week of this course, you will design an intervention to address a specific problem you have identified utilizing social psychological insight. To ensure proper preparation for this cumulative work and to provide you with an opportunity for initial feedback, this week you will identify and describe a problem using relevant theory and research.  Note that the purpose of this assignment is formative.  At this point, you are not expected to have a perfectly firm grasp on the material or a detailed plan for addressing a particular problem, but you should be progressing in a clear direction with regard to relevant background information and resources.  Your topic statement should encompass the following:

  • Describe a problem of interest to you, personally, or that you are likely to encounter, professionally.
  • Relate the behaviors that contribute to and result from this social issue.
  • Discriminate relevant theoretical perspectives from social psychology.
  • Generate potential intervention strategies.

Synthesize the information you have acquired from your review of the literature, guided by the above points.

Conclude with a paragraph that includes questions you have, additional directions you plan to explore through your research, initial thoughts about the final paper, and any problems you are experiencing or think you might encounter.

The Topic Statement

  • Must be at least 3 to 5 double-spaced pages in length (not including title and references pages) and formatted according to APA style as outlined in the Writing Center’s Introduction to APA (Links to an external site.)Links to an external site..
  • Must include a separate title page with the following:
    • Running head
    • Title of paper
    • Student’s name
    • Course name and number
    • Instructor’s name
    • Date submitted
  • Must utilize academic voice.
    • See the Academic Voice (Links to an external site.)Links to an external site. resource for additional guidance.
  • Must address the topic with critical thought.
  • Must use at least three peer-reviewed scholarly sources. Additional scholarly sources are encouraged. 
    • See the Scholarly, Peer Reviewed, and Other Credible Sources (Links to an external site.)Links to an external site. table for additional guidance.
  • Must utilize in-text citations appropriately.
    • See the Integrating Research (Links to an external site.)Links to an external site. resource for additional guidance.
    • See the Quoting, Paraphrasing, and Summarizing (Links to an external site.)Links to an external site. resource for additional guidance.
    • See the Citing Within Your Paper (Links to an external site.)Links to an external site. guide for additional guidance.
  • Must include a separate reference page, formatted according to APA style.
    • See Formatting your References List (Links to an external site.)Links to an external site. for additional guidance.

 

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Advertising Scientists have studied learning and memory f…

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Advertising Scientists have studied learning and memory for many years. Ivan Pavlov is particularly well known for his theories on conditional coding. Classical conditioning focuses on creating associations between meaningful objects or ideas and a desired response. After reading about classical conditioning, consider how marketers have attempted to use classical conditioning in their advertising. Examine four print or television advertisements. For each ad, consider the questions below. Topic Requirements: The name of the product being advertised A description of the advertisement An explanation of how the ad utilizes conditional coding A discussion of whether or not the advertiser is using conditional coding properly Comments on how the advertiser might better use classical conditioning to market to the target audience. Content Requirements: The assignment should be 1 – 2 pages in length (double-spaced, 12 point font, Times New Roman).
 
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Buyer’s Utility Model Analysis

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Buyer Utility Model Analysis, Value Proposition on Artificial Organs equipped with internet connectivity. this is
the essay focused on innovation of artificial organs which can be connected to the internet and share info with
the doctor.
Here are few links for artificial organs and buyer’s utility models:
https://ariel-lim.com/blog/buyer-utility-map/
https://en.wikipedia.org/wiki/Artificial_organ

Sample Solution

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Case of ‘Innovation in India

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Students are supposed to read the Opening Case of Chapter-3 ‘Innovation in India: The Chotukool Project’ (Page Number-43) of their e-textbook. Based on your understanding of the case and concepts studied until now answer the following question in 300-500 words each.

QUESTIONS
1.What were the pros and cons of attempting to develop a refrigerator for India’s rural poor? (1 marks)
2.What product and process innovations did the Chotukool entail? Would you consider these incremental or radical? Architectural or Component Competence enhancing or competence destroying? (1 marks)
3.Did the Chotukool pose a threat of disrupting the traditional refrigerator market? Why or why not? (1 marks)
4.Is there anything you think Godrej should have done differently to penetrate the market of rural poor families in India? (1 marks)
5.What other products might the lessons Godrej learned which chotukool apply to? (1 marks)

Sample Solution

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