TOPIC: Choose magazine ads for three different consumer products. For each ad: W

TOPIC: Choose magazine ads for three different consumer products. For each ad:
Write a description of what you think the demographic characteristics of the targeted market are. Use segmentation terminology where possible. Be specific and clear about who you believe they are targeting.
Tell me what do you see as their major message to their customers? What is the point of the ad and do you think it successfully conveys its message? Why/Why not?
Media selected. What magazine did you find this ad and do you think it was the right choice given the audience and message? Why or why not?
Include your actual ads with the paper. You can scan  and add to your paper. I must see the ads to be able to grade your analysis.
Length: 800 – 1000 words total for all three advertising reviews.
Choose a variety of ads that have different demographics and psychographics. Demographic segmentation is the method of dividing markets on the basis of demographic variables, such as age, gender, income, ethnic background, and family life cycle. Psychographic segmentation is based on personality, motives, lifestyles, etc.
In terms of major message, what do you think the key message(s) is of the ad/brand that they are trying to tell that demographic.  Examples: We are the brand for young urban professionals. We make parents’ lives easier. We clean everything and keep the environment safe.
GRADE will be based on you understanding and use of marketing segmentation and brand messaging. Please be sure to check for grammar and spelling so I can grade on content and not mark you down for grammar. Check the Rubric for more detail.

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W
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the research topic is: Contraceptive pill packages–disposal the attachment is t

the research topic is: Contraceptive pill packages–disposal
the attachment is the project instructions: MARK 360 W 21 Project zero.pdf
the attachment is the source of the textbook: mark360tex.pdf
Secondary Research help For Project Zero 2: Situational Analysis
Google is one search engine.  But not the only one.  A few other suggestions:
Find the Research Guides on the homepage of the Camosun library, then click on Subject guides and then Business and then look for MARK 220.  The research guide for MARK 220 has a Situational Analysis tab where the librarian has put suggested research sites for each section of a SWOT and so why invent the wheel–check here for some recommendations to help you research the sections required in your Project Zero Submission.
A good statistics side is Statistica.  If you use if from Google, you have very limited access.  But through our library, you have a full subscription. https://www-statista-com.libsecure.camosun.bc.ca:2443/   It will give you stats on things like the amount of landfill of different products in Canada and worldwide.  Its great for social media stats. And buying behavior.  And much much more.
The best academic search engine is Ebscohost or Academic Source Premier. It will give you access to publications that the College pays for that you cannot find on Google.
The library has librarians.  Don’t underestimate their value.  If you cannot find the research you need, ask! In person, by email, or in a Chat.  http://camosun.ca/services/library/ask-a-librarian.html   This is their expertise and library services are part of your student fees.
A few tidbits to remind and/or inform you of more robust research available to you.

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1.  Should there be a global standard for toy manufacturing? What are some of th

1.  Should there be a global standard for toy manufacturing? What are some of the benefits and what are some of the drawbacks of a potential global quality and manufacturing standard?  (marks: 2, minimum words: 150 words)
2.  With some 80 percent of the toys sold in the United States being manufactured in China, should the United States place greater emphasis on its toy-trading relationship with China? Could the United States control China’s manufacturing more than it does today? How?    (marks: 2, word limit: minimum 200)
3.  The Flint, Michigan, water crisis highlighted a major issue in the United States regarding old lead-based pipes used to transport water to the community. This came to light in Flint due to the failure of applying corrosion inhibitors to the water when the city leadership decided to switch water sources. What global fail-safe mechanisms should be enforced on water consumption, and other consumable products, to safeguard from potential lead poisoning?    (mark: 1, word limit: minimum 150 words)

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Case Study: “Cirque d’ Soliel”.  Re-read the Management in Action case “Managing

Case Study: “Cirque d’ Soliel”.  Re-read the Management in Action case “Managing by Clowning Around” (p.391 – 394) and, in a 2-3 page report, respond substantively to the case questions in You Make the Call
Case questions
1. What role do groups play at Cirque du Soleil?
2. How easy or different would it be for a traditional organization to adopt the team-based methods used at Cirque du Soleil?
3. If for some reason Cirque du Soleil decided to move away from team-based decision making what difficulties  mat they encounter?
4. How do organizations like Cirque du Soleil most likely manage conflict?

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