m4a2 expected value and consumer choices

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(All Articles are attached. They must be used and TurnItIn is used to check all papers.)

 

Consumers’ choices are prey to subtle discrepancies that arise in cognitive accounting. Learning how and when you are prey to these discrepancies is an important step in improving your decision making.

As the readings for this module demonstrate, people value gains and losses differently under different scenarios. For example, contestants in a game show might choose a guaranteed $10 prize over a 50 percent chance of winning $20 despite the fact that the expected values are the same.

Using the readings for this module, the Argosy University online library resources, and the Internet, address the following:

  • What is mental accounting and how does it impact consumer decision making?
  • How might a company take advantage of consumers’ mental accounting? Give examples.
  • As a marketer, how might you frame certain decisions to benefit from the disparities that arise in one’s cognitive accounting?
  • As a consumer, how would you avoid the pitfalls posed by the inequalities of one’s cognitive accounting?

Write a 3–5-page paper in Word format. Apply APA standards to citation of sources. Use the following file naming convention: LastnameFirstInitial_M4_A2.doc.

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Assignment 2 Grading Criteria
Maximum Points

Examined the concept of mental accounting and how it impacts consumer decision making.
20

Adequately described how a company can take advantage of consumers’ mental accounting, providing appropriate examples.
24

As a marketer, explained how certain decisions might be framed to benefit from the disparities that arise in one’s cognitive accounting. As a consumer, explained how to avoid the pitfalls posed by the inequalities of one’s cognitive accounting.
36

Wrote in a clear, concise, and organized manner; demonstrated ethical scholarship in accurate representation and attribution of sources; displayed accurate spelling, grammar, and punctuation.
20
Total:
100

 

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Public Administration 7

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Use Introduction to Grant Writing to access information about grant writing to aid you in answering this week’s discussion question.

Programs providing payments to individuals have become a large part of federal aid to state and local governments, squeezing out more traditional grants for programs like bridges, highways, community development, and job training. The grant system has also pulled state and local governments into regulatory policy. Each grant program brings with it a package of regulations and mandates that further spreads federal influence over state and local governmental activities.

Competitive grants require a specific type of application. Although state and federal agencies and especially foundations have different requirements, the basic parts of a grant application remain the same. What are the key components of a grant proposal? Explain why each step is important when writing a successful grant request.

 

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>English homework help

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 This assignment will teach you to be concise in your visual  delivery and to coordinate your visuals with a written narration. It  is a narrated, 5-slide persuasive Powerpoint/Prezi and needs to be  submitted as PPT, PDF, or as a Prezi-link. For all your slides be  mindful of design principles discussed in Chapter 13 of your  textbook-utilize images, minimize the use of text, stay consistent with  text, color, etc.  Narration: In the “Notes” section (if you are using Powerpoint) or in a  separate document, submit a SCRIPT of what exactly you would say when  presenting this Powerpoint. Keep your language conversational and  utilize rhetorical devices covered in your textbook.  This is not a  paper, but a script of what you are planning to say. You don’t need  in-text citations, but you will need oral citations (“according to”).  Don’t forget to transition to the next slide.  Please read instructions for more detailed information on what should be  included on each slide.

PERSUASIVESPEECHONGENDEREQUALITY..docx

 
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culture 8

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What is corporate culture? How does it shape an employee? 

 

Your response should be at least 200 words in length. You are required to use at least your textbook as source material for your response. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations.

 

 

 

 

 

Hartman, L., DesJardins, J., & MacDonald, C. (2014). 1. Business ethics: decision making for personal integrity and social responsibility (3rd ed., pp. 113-116). New York: McGraw-Hill.

 

 No Wiki, Dictionary.com or Plagiarism

 

 

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