from your Book Principles of Marketing (Kotler), please read the following:
Part II. Understanding the Marketplace and Consumers
4. Managing Marketing Information to Gain Customer Insights
This chapter explains our Unit 3: The Marketing Information System (The MIS) and the Market Research.
Every Marketing Plan should/must be based on a strong MIS.
Write a three (3) page essay, using 1.5 spacing, Size font 12, Font type Arial or Times New Roman.
From this essay, I am most interested to read your definitions and real examples or experiences; you did fabulous in your past HW, so please keep your style.
Print this HW and bring a hard copy for next our class.
 
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I need an explanation for this Writing question to help me study.For this assignment, you will work with the journal article that you identified in your Braided Essay Proposal. The point of this assignment is two fold: 1) to consider how the authors of that journal article produce knowledge about their particular topic and 2) to provide examples of how you could use the article to inform your essay. Your review will consist of the following two sections: 1. Making Meaning through Scientific Practice (this section should be at least 200 words):What research methods did the author (or authors) employ? (i.e. What did their research practice look like? Did they perform this research in a lab? Did they gather samples from the field? Did they engage in a literature review of other studies? Did they survey people?) What primary argument does this article make? How did the authors use their research to support their argument?What (if any) practical challenges did the authors describe in terms of their research methodology and/or the process of gathering information? What (if any) uncertainties and/or unknowns did the authors address in their article? (This could be things like identifying the need for future research, or speaking to absences in their data, or describing uncertainty parameters in their calculations, etc).2. From Journal Article to Narrative Strand:For this section, you will practice three potential ways that you could integrate this journal article into your braided essay. While you may significantly edit these short pieces in your final braided essay (or you may not want to use them at all), it is useful to begin the writing process and imagine what using this article would look like in practice. To this end, please do the following:Provide a list of at least three data-driven statements that you can draw from your article (i.e. “Scientists found that when taking the drug, 40% of patients showed significant improvement”). Write a description of the article’s research methodology in second person (which is the “you” form). For example: “In order to perform this research, you first need to find an appropriate subject population.” Your description should be at least 200 words.Imagine what it would be like to be the researcher(s) in the article you have selected. Then write a description of the research process from that imagined point of view. For example, you might imagine what it would be like to interview people about their illnesses day after day, or to work in a laboratory injecting rats, or to spend weeks on a boat in good weather and bad. In these descriptions, you need to be clear that you are describing your own imagination of something–so it should actually begin with phrases like, “When I imagine what it would be like to do this research, the first that comes to my mind is…” Try to describe what you imagine the researchers would see and hear and smell and think in the process of doing this research. What might they find intimidating? Exciting? Satisfying? Etc. This section should be at least 200 words. Requirements:   |   .doc file | APA | Essay | 3 pages, Double spaced

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