B2C vs B2B Buying Behavior

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B2C vs. B2B Buying Behavior

We market to consumers differently than we do when we market to businesses. There are some marketing basics that are the same but there are also many differences. The decision to buy is derived in different ways and requires a whole different approach from marketers. In this assignment, you are to explain these similarities and differences.

  • Compare and contrast the B2C versus B2B Buying Behavior for a current product on the market today. Use the same product for both the B2C and B2B situation.
  • Discuss any similarities or differences between the two. Use real-life examples in your analysis.
  • Examine how these buying behaviors would affect marketing activities/ strategies.

Be sure to provide supporting evidence for your statements.

Write your initial response in a minimum of 200–300 words. Apply a standard business writing style (headers/ sub heads/ bullets) to your work but be sure to cite your work in the APA format.

 

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Discussion which is attributed to Robert Heinlein

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In at least 300 words and without spelling, grammar and writing style errors, comment on the following statement, which is attributed to Robert Heinlein:
“A human being should be able to change a diaper, plan an invasion, butcher a hog, conn a ship, design a building, write a sonnet, balance accounts, build a wall, set a bone, comfort the dying, take orders, give orders, cooperate, act alone, solve equations, analyze new problems, pitch manure, program a computer, cook a tasty meal, fight efficiently, die gallantly. Specialization is for insects.”

 

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Essay Pa

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Drawing on the concepts discussed in the peer-reviewed articles we read through to the end of Week Six, June 21, 2020 at 11:59pm)address the following question (7 pages):

“In our current world shaped by great turbulence and uncertainty (most notably caused by dynamic and dramatic global economic, political, social, demographic, ecological shifts), no traditionally-run top-down (Weberian style) governing bureaucratic system can provide the kind of domestic security and stability for its citizens that it once had. Consequently, an increasing number of both writers and practitioners in the field of public administration claim that we need a new model of governance. 

1)Do you agree or disagree with this claim? 

2)Why? 

3)Is the network governance framework (as discussed by Agranoff and many others) a viable model of governance for the current global era where ‘no government is in control?’ 

4) Why or why not? (Be sure to explain network governance in you answer)

5)Having cited authors in the literature, provide your own concrete examples based on your own experience in the public sector or your own observations as a private citizen in your answer.”

This essay must be seven pages, APA format (double spaced, 12 pt. font.)

·         In this essay, you must provide a clearly articulated thematic argument.

·         In this essay, you must use at least five scholarly, peer-reviewed sources

·         In this essay, you must cite these same scholarly, peer-reviewed sources within the text throughout.

·         In this essay, you must identify, briefly discuss, and most importantly, analyze critically three or four concepts that underpin the theories that you discuss. This means that you must critically comment on the usefulness of the theory as well as point out some of the strengths and weaknesses of that that theory as an analytical tool.

 

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Educational concepts

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In module 2, we used a case study to explore ways to motivate learners using an agency-level case about SPC’s Healthy Employee Initiative. Now, I would like you to apply the case-based approach and universal design principles in a more traditional setting focused on individual learners. For this assignment I would like you to create a case scenario for a lesson covering a topic of interest to you! Here are some links providing you with some great resources, strategies, and ideas for using case studies: The Center for Research on Learning and Teaching andTeaching with Case Studies (Stanford University, 1994).
Step 1: Create a Case Scenario (at least 450 words for Step 1)
Write a fictitious case scenario that describes a patient with multiple health-related issues!

Choose any patient type: geriatric, pediatric, special needs, adolescent. Create your “patient” to have complicated histories, medications, health conditions, and lifestyles.

Maybe your case is about a middle aged woman on multiple medications (list them), with uncontrolled hypertension, constant head-aches and blurred vision.
Maybe she has a family history of stroke, is recently single, and is the bread-winner with three teenagers. Do you “hear” the building blocks of a case here?

The more intricate you make your case, the more interesting and challenging it will be for your learners and the more your learners are pushed to manipulate facts and critically think the more likely they are to learn!

Use at least one image or visual related to the case such as photo’s, x-rays, charts, blood chemistries, slides, or any other visual materials and remember to cite the images (see the HSA Style Guide). You may also create the visuals first and build your case around them!
Google Images is a very helpful resource for finding images; remember to cite the original source because Google Images is just a search engine to help find the images.

Step 2: Describe a Strategy(ies) – Once you have written the 450+ word scenario [with image(s)]:

Write at least one discussion question for the class that addresses the patient’s issues/needs (one sentence only).
Describe a strategy you could use to engage the patient in your case study to educate him/her on the health issue while accommodating for the patient’s diverse medical and psychosocial issues.
Describe why this strategy is better than another teaching strategy (list the strategy being compared).
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