Understanding Marketing and Customer Relationships

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Purpose of Assignment
Understanding marketing as a multi-step process relying on building successful customer relationships is essential to helping organizations grow and achieve their goals. This assignment defines marketing, the customer value proposition, and creating mutually beneficial relationships between the organization and target, as well as applies these concepts to the student to create a personal brand.
Assignment Steps
Resources: Week 1 textbook reading, Week 1 video, American Marketing Association Website, and University Career Center: Crafting Your Image
Scenario: You have just graduated from the University of Phoenix with your Bachelor’s Degree. You have decided either to seek a promotion at your current work, explore new career opportunities, or open your own business and are using your marketing knowledge to position yourself for career growth.
Develop a 1,050-word response to the following using the scenario above:

Provide a definition of marketing from the American Marketing Association. Define the customer value proposition. Discuss the differences between the marketing process and advertising, the goals of creating a strong customer value proposition, and the unique relationship that exists between company and customer.
Use your workplace, a company you would like to work for, or an entrepreneurial vision and apply the concepts of the customer value proposition and relationship marketing to their operations. Introduce who the company, or business idea is and what they do. Provide examples demonstrating how the company uses these concepts successfully. Are there any ways they can improve in these areas? How?
Determine how your own personal brand links to the organization’s customer value proposition. Discuss ways you can integrate a customer value proposition and use relationship marketing to position yourself the best. Please share examples to illustrate your thoughts and reasoning.

Cite a minimum of two peer-reviewed sources with at least one coming from the textbook, the Week 1 video, or the University Library.
Format your paper consistent with APA guidelines.

 

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Examine own role in a sphere of influence. Critically analyse and justify own leadership style for further development.

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2,000 words excluding your referencing.

APA style Reference correctly in-text and include a full reference section.

Writing must be logical, flow and be coherent. Well-reasoned conclusions are presented.

Answer all questions in this assignment:

Influence

1. Identify your role in a circle of influence that is important to you. Ideally this will be a professional circle of influence, but it may be a social or family circle of influence. You should provide a diagrammatic representation of the circle of influence, such as an influence map, and critically assess your position in this circle. Justify your conclusions.

2. Using influencing models and frameworks with which you are familiar, assess your own influencing style in terms of strengths and areas for development. Justify your conclusions.

3. Create a plan for developing your influencing skills in the next 12 months. This should include a series of SMART goals (Specific, Measurable, Achievable, Realistic and Time-bounded) and actions for achieving them.

Leadership

1. Critically assess your leadership knowledge, skills and attributes using the following framework. You should include an assessment of strengths and areas for development in each area. Justify your conclusions. You should discuss any relevant findings from self-assessment exercises in the course material.

Leadership Attributes (traits) – Include an assessment of style (such as DISC or MTBI) and values and your findings on self-awareness from the Johari Window self-assessment.

Leadership Knowledge – critically evaluate the value of specific technical knowledge that you have which is useful in supporting direct reports. Assess also your levels of business acumen e.g. financial management.

Leadership Skills – Critically evaluate the following skills

a. Leading change – This includes understanding your own level of openness to change and your ability to think strategically and innovatively in order to create a new future direction.

b. Leading people – This includes an assessment of your emotional intelligence when dealing with others, conflict management ability and your team-building skills.

c. Results-orientation – This includes an assessment of decision-making and problem solving skills.

d. Networking and communication – This includes your ability to network and build new relationships as well as an assessment of your verbal and written communication skills.

Note: You are not required to cover influencing skills here as they have been covered elsewhere in the earlier assignment.

2. Create a plan for developing your leadership skills in the next 12 months. This should include a series of SMART goals and actions for delivering them.

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assignment consist 3 questions be specific answers cite and reference all sources and answ 0

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Question 1

 

Assume the responsibility of the director of Environmental Protection Agency (EPA). List the most important actions for dealing with the problems of (a) air pollution and (b) water pollution. What other actions might you recommend to take other than the ones listed in the textbook? Justify your position.
 
 
Be specific with answers, cite and reference all sources, and answers must be 200 words in length.
 

Question 2

 

Discuss the role of ALAD in lead toxicology.
 
Be specific with answers, cite and reference all sources, and answers must be 200 words in length.

Question 3

 
Be specific with answers, cite and reference all sources, and answers must be 200 words in length.

 

What symptoms exist between the effects of exposure to mercury and arsenic? How could you distinguish the difference?

 

 

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Comprehensive Exam Question 3: Research

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The ability to read, understand, critique, and integrate research studies and to design a study to address a gap in the research literature is a vital tool for a doctoral student. As you write your dissertation, you may be reading hundreds of studies, many of which you will evaluate as part of a coherent literature review.
Select five empirical articles from peer-reviewed journals that:
• you consider critical to your understanding of your area of dissertation research
• all address a particular phenomenon and attempt to contribute to theory about it
Part 1
1. Describe each study, including:
• the research problem, questions, or hypotheses
• the research purpose
• type of design and elements of the design (e.g., sample, data analysis, operationalization of constructs)
• threats to validity and if and how they were addressed
• the findings and their implications
2. Critically evaluate each study: Does the author make a compelling case for the meaning and significance of the findings?
Part 2 Write a literature review that explains what is known and not known about the phenomenon based on a critical evaluation of the five studies.
Part 3 Develop a research question that addresses one of the unknowns you identified in Part 2 and sketch a quantitative or qualitative study that can answer the question about what is unknown and contribute to theory (in some sense of theory you discuss in Question 1).
Address:
• the research purpose
• type of design and elements of the design (e.g., sample, the type of data you need to collect and how you will collect it, data analysis)
• the strengths and weaknesses of your envisioned design and methods
• quantitative: threats to validity and how your design will address them
• quantitative: the constructs you will measure and what you will do in order to determine how to operationalize them (you need not identify specific measures)
• qualitative: your means of ensuring the quality of your findings
• justification for why your chosen design and methods are more appropriate for your research question than alternatives you have considered
• your methods of data analysis
• how the data you collect will enable you to answer your research question and contribute to theory
Draw on the additional resources for this course for guidance in understanding the concepts (e.g., internal validity, threats to validity, and operationalization) needed to address this question.
The structure of your paper should be as follows:
Title page
Body (10-15 pages, no more or less; APA Style; use appropriate headings for organization of the paper)
References (APA Style)
Learning Outcomes:
Apply relevant theory and research from the student’s specialization coursework to real life situations where he or she solves specific problems and discusses implications.
This is the third of four questions all relevant to the first two questions previously answered.

 

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