stady-case-5

It requires effort, search and critical thinking. ✓ Use font Times New Roman, Calibri or Arial. ✓ Use 1.5 or double line spacing with left Justify all paragraphs. ✓ Use the footer function to insert page number. ✓ Ensure that you follow the APA style in your project. ✓
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fall-of-the-wall

Research the fall of the Berlin Wall. In 1-2 pages, briefly summarize the significance of this event to our global economy. Remember to cite your sources using proper APA notation.

 

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Promotion and the Product Life Cycle

Purpose of Assignment

All products/services go through a life cycle of NPI (new product introduction), growth, maturity and decline. These various stages affect the marketing strategy and promotional efforts. In Week 3, you will incorporate a product strategy that addresses at least 3 areas of the product life cycle. The primary objective of this assignment is to allow the student to demonstrate an understanding of the factors that can affect the launch of a product or service. A secondary objective is to understand the differences in a product launch in the U.S. (domestic market) and an international market.

Assignment Steps

Generate a minimum 850-word product strategy in Microsoft® Word.

Incorporate a product strategy that addresses the following:

  • At least three areas of the product life cycle (NPI-new product introduction, growth, maturity and decline).
  • How you will measure (what metrics will be used to determine success or failure) the marketing activities.
  • Create at least two different types of media methods for the products. One media method must be a print method and one must be non-print. A media method is a media strategy which highlights your product. For example, (this cannot be used in this assignment), a non-print media method would be a Facebook campaign that provides a user a reward for each review, positive or negative, posted about the use/appearance/price/etc. of the product. In your assignment, you should have 2-3 sentences about each media method (i.e. one paragraph of what you would do, not how to do it).
  • Address five elements of the Product and Promotion List (see below).
    • Product and Promotion List:
      • Integrated Marketing Communication
      • Advertising Strategy/Objectives
      • Push and Pull
      • Media Strategy
      • Advertising Execution
      • Direct Marketing
      • Public Relations/Strategies
      • Positioning

The plan will be a continuation of your global or multi-regional company you chose in Week 1. This will be incorporated into your overall marketing plan for Week 6.

Note: Charts/graphs/tables do not count toward the word count.

Cite a minimum of three peer-reviewed references.

Format your assignment consistent with APA guidelines.

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PBHE413 Emerging Disease During Disasters and Emergencies

Infectious disease outbreaks are uncommon after disasters but the combination of factors have the potential to amplify emerging diseases that were previously in the affected area. These factors that may increase the risks for disease transmission include population displacement, overcrowding, lack of healthcare services, poor sanitation and hygiene, unsafe water, and low vaccine coverage for vaccine-preventable diseases.
Please answer the following questions:

What facilities and procedures does your organization or your local fire district/hospital have in place for infectious or emerging pandemics for public health preparedness during disasters or emergencies?
Do you believe that the facility or practice is adequate to meet the demands of a large volume of infected patients? Why or why not?

Use APA style Format and apa intext citations.

Please No Plagiarism

 

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