The goal of this assignment is for you to present via video the foundational elements of your business idea and business plan.  What will you sell?  Where will you be located?  What is your mission?  How will you differentiate yourself from the competition etc.?
Please note that you may not use franchises for this presentation.  It must be an original business idea and concept.
Please note that I want you to video yourself so that I see both you and your visual aid(s) in the presentation.  I want to see you for 100% of the video.
What you need to cover in your recorded presentation:
Business Name
Business Mission
Problem(s) that you are solving with your business
Competitive Advantage (what is different/unique about your business?)
Description/summary of the industry (NAICS Code and at least two trends in the industry) Watch the video in the Written Assignement folder that shows you how to find a NAICS code.
Target market must include: geography, age, gender and benefits sought (be detailed – ex. Single mothers between the ages of 20 and 45 in Lake County, Ohio who want to save time)
Summary of the services and products
Location of the business
Summary of the competition at least 3 5 businesses (Watch the video in the Written Assignement folder that shows you how to find a list of competitors)
A summary of your skills/experience that will benefit the business
Business hours
Employees needed how many and what roles
List of marketing ideas/tools that can be used to market the business
Potential business risks
Presentation Details:
Presentations will be 4-5 minutes long.
Presentations must include some type of visual (PowerPoint, handout, poster, etc.)  Please show it in the video.
Deadline:
Recorded business presentations will be due on Blackboard on April 13 at 12:30pm.
Video Options
You can record using your cell phone and upload the video to YouTube.  Be sure to list the video as unlisted so that I can still view it but it isnt searchable.  There is a document attached to this assignment that walks you through uploading a video to YouTube
Lakeland also provides Techsmith Knowmia to students, formally known as Relay.  You can record videos using Knowmia.  There is a document attached to this assignment that walks you through using Knowmia.
What you need to turn in on Blackboard by November 17 at 9:30am (all items MUST be typed and presented professionally):
Link to presentation recording I suggest loading a video onto YouTube and listing it as unlisted, so that it isnt searchable
Presentation visual such as PowerPoint, handout etc.
Business name and mission (This can be part of a PowerPoint submission)
Competition list at least 3 5 developed during Library presentation (This can be part of a PowerPoint submission)
List of marketing ideas (This can be part of a PowerPoint submission)
How you will be graded (see Blackboard for detailed rubric):
Timely Delivery 4 5 minutes
Professional delivery Clarity, tone and comprehension (could I hear you and understand you, was your material clearly presented, did you read your notes or did you speak from memory?)
Discussed all necessary components of the presentation – Name, mission etc.
Visual aid(s) Did you include them per the instructions?  Can I see them in the video?
Organization Did you keep the presentation on track and organize it so that people followed along?
Professional Dress Would someone want to invest in your business based on how you presented yourself (no baseball hats, shorts, sweat pants, jeans, hoodies etc.)?
Planning and Preparation Did you submit all of the information online that was requested etc.?  Did you list the video as unlisted on YouTube and not private (only you can view a private video etc.)?

Scenario
You have been hired by your regional real estate company to determine if your regions housing prices and housing square footage are significantly different from those of the national market. The regional sales director has three questions that they want to see addressed in the report:

Are housing prices in your regional market higher than the national market average?
Is the square footage for homes in your region different than the average square footage for homes in the national market?
For your region, what is the range of values for the 95% confidence interval of square footage for homes in your market?
You are given a real estate data set that has houses listed for every county in the United States. In addition, you have been given national statistics and graphs that show the national averages for housing prices and square footage. Your job is to analyze the data, complete the statistical analyses, and provide a report to the regional sales director. You will do so by completing the Project Two Template located in the What to Submit area below.

Directions
Introduction

Purpose: What was the purpose of your analysis, and what is your approach?
Define a random sample and two hypotheses (means) to analyze.
Sample: Define your sample. Take a random sample of 100 observations for your region.
Describe what is included in your sample (i.e., states, region, years or months).
Questions and type of test: For your selected sample, define two hypothesis questions and the appropriate type of test hypothesis for each. Address the following for each hypothesis:
Describe the population parameter for the variable you are analyzing.
Describe your hypothesis in your own words.
Describe the inference test you will use.
Identify the test statistic.
Level of confidence: Discuss how you will use estimation and conference intervals to help you solve the problem.
1-Tailed Test

Hypothesis: Define your hypothesis.
Define the population parameter.
Write null (Ho) and alternative (Ha) hypotheses.
Specify your significance level.
Data analysis: Analyze the data and confirm assumptions have not been violated to complete this hypothesis test.
Summarize your sample data using appropriate graphical displays and summary statistics.
Provide at least one histogram of your sample data.
In a table, provide summary statistics including sample size, mean, median, and standard deviation.
Summarize your sample data, describing the center, spread, and shape in comparison to the national information.
Check the conditions.
Determine if the normal condition has been met.
Determine if there are any other conditions that you should check and whether they have been met.
Hypothesis test calculations: Complete hypothesis test calculations, providing the appropriate statistics and graphs.
Calculate the hypothesis statistics.
Determine the appropriate test statistic (t).
Calculate the probability (p value).
Interpretation: Interpret your hypothesis test results using the p value method to reject or not reject the null hypothesis.
Relate the p value and significance level.
Make the correct decision (reject or fail to reject).
Provide a conclusion in the context of your hypothesis.
2-Tailed Test

Hypotheses: Define your hypothesis.
Define the population parameter.
Write null and alternative hypotheses.
State your significance level.
Data analysis: Analyze the data and confirm assumptions have not been violated to complete this hypothesis test.
Summarize your sample data using appropriate graphical displays and summary statistics.
Provide at least one histogram of your sample data.
In a table, provide summary statistics including sample size, mean, median, and standard deviation.
Summarize your sample data, describing the center, spread, and shape in comparison to the national information.
Check the assumptions.
Determine if the normal condition has been met.
Determine if there are any other conditions that should be checked on and whether they have been met.
Hypothesis test calculations: Complete hypothesis test calculations, providing the appropriate statistics and graphs.
Calculate the hypothesis statistics.
Determine the appropriate test statistic (t).
Determine the probability (p value).
Interpretation: Interpret your hypothesis test results using the p value method to reject or not reject the null hypothesis.
Relate the p value and significance level.
Make the correct decision (reject or fail to reject).
Provide a conclusion in the context of your hypothesis.
Comparison of the test results: See Question 3 from the Scenario section.
Calculate a 95% confidence interval. Show or describe your method of calculation.
Interpret a 95% confidence interval.
Final Conclusions

Summarize your findings: Refer back to the Introduction section above and summarize your findings of the sample you selected.
Discuss: Discuss whether you were surprised by the findings. Why or why not?