Relapse prevention developed from the understanding that alcohol and other substance dependencies are difficult to treat. Even if treatment is successful, there is always the risk of relapse. Rates of relapse vary depending on factors such as the type of treatment and the substance used.

As your Capuzzi & Stauffer text notes, it is estimated that 90% of alcoholics return to drinking within a four-year period and 40–60% of drug users relapse. With the prevalence of relapse, it is important for addiction professionals to work closely with their clients to identify risks for relapse and to work with their clients to develop strategies to avoid relapsing.

For this Assignment, review the video, “Experiencing a Traumatic Event,” and consider how the traumatic event resulted in the individual seeking addiction treatment. Support your response with references to the resources and current literature.

Submit a 2- to 3-page paper that addresses the following:

• Create a relapse prevention plan for Greg.
• Identify the supports and risk factors for Greg’s possible relapse.
• Describe the factors that will likely contribute to Greg’s relapse .
• Describe the specific interventions that you would suggest.
• Explain the lifestyle changes that you would suggest Greg implement to avoid relapse.

References

Capuzzi, D., & Stauffer, M. D. (2016). Foundations of addictions counseling (3rd ed.). New York, NY: Pearson Education, Inc.

• Chapter 13, ” Maintenance and Relapse Prevention” (pp. 285-302)

Thakker, J., & Ward, T. (2010). Relapse prevention: A critique and proposed reconceptualisation. Behaviour Change, 27(3). 154–175.

van der Westhuizen, M. (2011). Relapse prevention: Aftercare services to chemically addicted adolescents. Best Practices in Mental Health, 7(2), 26–41.

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Purpose of Assignment

The Product Life Cycle (PLC) is a vital component of the marketing plan. Monitoring products and services as they flow through this process helps marketing managers adjust their marketing strategies to keep products and services thriving for as long as possible. Monitoring this cycle helps companies and organizations continue to maximize the value of their products and services with their target over time. The purpose of this assignment is to give students the opportunity to understand how each stage in the PLC creates a need for adjustment to marketing strategies and allows students to assess what action(s) need to be taken.

Assignment Steps

Resources: Marketing: Ch. 1: pg. 4-10; Ch. 2: pg.40-46, 54-69; Ch. 11: pg. 292-309

Scenario: You currently work as the marketing manager of your favorite company/organization and manage the success of one of its products or services. Your responsibility is to monitor the stages of the Product Life Cycle (PLC) and adjust the marketing strategies as needed for your product to thrive for as long as possible. At each stage, you assess changes you need to make to the product, price strategy, as well as competition and profit.

Create a 10- to 20-slide (not counting cover slide or reference slide) Microsoft^® PowerPoint^® presentation with speaker’s notes covering the following criteria:

• Develop a slide setting the theme and goals of the presentation.
• Define and discuss the PLC concept and its importance to marketing managers.
• Define and discuss what role pricing strategy has in marketing and how marketing mangers decide what strategy to use.
• Describewhat company/organization and product/service you are using.
• Create one slide for each of the four stages of the PLC describing the stage and analyzes the implications each stage may have on price strategy, product, competition, and profit for your selected product/service. Use the product/service you selected to illustrate each stage as it is discussed with original examples.
• Discuss the reasoning behind why the PLC is important to marketing managers and share examples of possible implications if it is not monitored.

Cite a minimum of two peer-reviewed sources with one coming from the textbook or the University Library. Use in-text citations in the presentation slides and speaker’s notes to demonstrate your research.

Format your presentation consistent with APA guidelines.

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