Marketing Plan Project – Subaru

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Describe your selected company or brand (Subaru)
Tell a brief history of the company
Summarize the core products and services the company offers
Identify direct current competitors; explain why they direct competitors

Sample Solution

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Underrepresented group of people in a Spanish-speaking country

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Write a three-page academic research paper on a diverse, underrepresented group of people in a Spanish-speaking country

Sample Solution

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Police Officer Employee

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Develop a selection and training plan for the dream job [REF: Chpt. 7]

you are now in the HRM role – yes you are the Manager completing the process to hire for your dream job

  • What types of pre-employment testing you will use and why
  • Thoroughly cover the selection decision: techniques, reliability and validity, legal matters, etc.
  • Discuss EEO
  • Include how you will interview
  • 5 questions you will ask in the interview relating to your dream job
  • 10 questions you cannot ask in an interview and include the correct format to ask a potential candidate [if any]
  • Outline the new employee training that you will require and why.

Sample Solution

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Enterprise Rent-A-Car and complete the case analysis.

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Read the Case: Enterprise Rent-A-Car and complete the case analysis.

With the rise of ride-sharing services (i.e., Uber and Lyft), car rental companies are losing customers today. Use the information from the case and conduct your own research to discuss the following:

What should Enterprise do in this competitive market? (Hint: Enterprise’s competitive advantage)

Please include the following in your case analysis.

  1. Case Overview
  2. Identify and summarize the key marketing strategy issues.
  3. Evaluate the key issues.
  4. Propose your own solutions/make thorough recommendations on how the issues should be handled.
  5. Justify your solutions.

Sample Solution

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